"Hi Tour Zhucheng · Super Summer" | 2022 Zhucheng Wenjiu Summer Marketing Propaganda Activities and Tsingtao Beer City 2nd Fight Beer Festival

On July 8th, the "Hi Traveling Zhucheng · Super Summer" 2022 Zhucheng Cultural Travel Summer Marketing Propaganda and Qingdao Beer City, hosted by the Propaganda Department of Zhucheng Municipal Party Committee, Zhucheng Culture and Tourism Bureau. The town opened up. Wang Kai, deputy mayor of Zhucheng Municipal People's Government; Zhang Qinhe, Deputy Minister of the Propaganda Department of the Municipal Party Committee; Wang Zhiwei, Secretary of the Party Group of the Cultural and Tourism Bureau; Chu Hua, deputy secretary and director of the Party Committee of Nanhu District; Wang Qingshan, chairman and party secretary of Qingdao Beer (Weifang) Co., Ltd. Liu Peiwen, chairman of Jinchari Town; Li Xinjiang, deputy general manager of Shandong Province, Qingdao Brewery Marketing Center; Zhou Minghui, manager of Zhucheng District, Shandong Province, Shandong Province, Qingdao Brewery Marketing Center attended the event.

"Hi Traveling Zhucheng · Super Summer" 2022 Zhucheng Cultural Travel Summer Marketing Propaganda Activities are the innovation of Zhucheng Cultural and Tourism Bureau to seize the summer gold season, further activate the Zhucheng summer tourism market and boost the consumption of cultural travel consumption. From July The 8th continued until August 30. The event will focus on the theme of "Hi Traveling the City · Super Summer", and through the combination of offline theme activities and online marketing publicity, it will be comprehensively promoted and promoted in Zhucheng's summer high -quality cultural tourism resources, attracting netizens to go to Zhucheng in summer to punch cards, and promote the promotion The cultural tourism market has recovered rapidly, creating a summer cultural tourism brand of "Hi Traveling City · Super Summer", forming a marketing pattern of local small marketing and overall large marketing.

During the period, Qingdao Brewery Zhucheng's second pop -up beer festival, Kim Charlie Children's Art Festival, Zhucheng Zoo 2022 Summer Light Festival, Longcheng Shunyun Civilization Summer Plaza Literature and Art Performance, "Hyun Yingyi Dragon City" National Variety Contest, Zhushan Ecological Ecology Valley's "Passionate Drifting Season" and "You Happy" picking season, "Weishui · Gu Li Yeye" cultural camping season and other wonderful offline activities to enrich people's spiritual and cultural life.

As an important part of offline activities, the second pop -up beer festival of Tsingtao Beer will continue from July 8th to July 17th. The event is characterized by "cool night view, fresh beer barbecue and music performing arts". , By creating the five theme night performances of electronic sound, national tide, retro rock, legend, competitive carnival, and special travelers, set up interactive links such as the wine king competition, lucky turntable, and cast pot, and accurately target the youth groups. Plastic Qingdao Beer Festival IP, enriching night cultural consumption activities, promoting the summer consumption of cultural tourism summer, and driving local economic development. Tsingtao Beer will bring a beer culture feast to the citizens of Zhucheng each year, which will become an important summer event in the summer of the city.

In addition, the "Hi Tour the City · Super Summer" event will also make full use of the online new media communication platforms such as Douyin, Kuaishou, and Video. The city's "Impression" video collection, "My City 'Tour" The topic participation in the event, "Good guest Shandong · Aiqilu Qilu -My Dragon City Trip" camping theme publicity, "great non -remaining hand -made" H5 topic Publicity and other online theme activities, multi -angle publicity and comprehensive publicity and display of the city's summer cultural tourism resources, calling on the majority of cultural tourism enterprises, cultural tourism practitioners, tourists, netizens and other groups to actively participate, form a vivid situation of tentacles and interaction, and interact. Create a strong atmosphere of "Summer Tour".