That's right, all these good things are given to you!"Anji Youpinhui" regional public brand released nationwide
Author:Express Wuxi Time:2022.07.09
Modern Express News (Shi Shu) has been wonderful since ancient times. Wu Changshuo used to be Zhixian County, Andong County (now Lianshui County), Jiangsu Province. In 1882, he settled in Jiangsu with his family members. Later, he had been between Jiang, Zhejiang, and Shanghai. In recent years, Anji has attracted more and more Jiangsu tourists to share with landscapes.
Geographic and popular blind date, natural "intimacy" makes Jiangsu people also favored food from Anji. Today, as a green mountains and green mountains, Anji, the birthplace of Jinshan Yinshan, launched the official designated regional public brand "Anji Youpinhui" to the country.
In recent years, the awareness of public brands in various regions has increased significantly, the number of brands has grown rapidly, and brand benefits have increased significantly. After interviewing the relevant person in charge of "Anji Youpinhui", it was found that it was different from other regional public brands.
Anji Youpin Direct
Anji, located in the northwestern part of Zhejiang Province, is located in the Triangle Geometry Center. It is the central node county from Hangzhou to Hefei, Anhui and Nanjing, Jiangsu. Essence Anji is beautiful and livable. There are 1.01 million mu of bamboo forests in the jurisdiction, and the northern Zhejiang Peak Dragon King Mountain and Anji Xiaoyu National Nature Reserve, which are 1587 meters above sea level, are known as the "three nets" of gas net, water, and net.
Anji, who is pure water and clean water, has an excellent air rate of more than 95% throughout the year. Lan Lanzhu is green, and the river is dripping water. Anji fully implemented the weight -loss weight loss, and the outbound water quality was more than two categories.
Good mountains and good water contains good things. The ingredients are delivered to the customer table.
Broaden farmers "Gongfu Road"
"Anji Youpinhui" is the only official Internet operation platform designated by the People's Government of Anji County. While serving the majority of members to have a good consumption experience, it can actively drive the majority of producers to realize the dream of getting rich in rural revitalization. "Anji Youpinhui" In many regional public brands, innovation and practice produced a new model- "Product preferred + unified packaging + membership direct" production and sales model, according to market demand, implement order agriculture
In the future, users can choose high -quality agricultural products such as Anji White Tea, Anji Winter Bamboo Shoots, and Anji Bamboo Forest Chicken through this platform. The platform adheres to the four -in -one service positioning of Yixiang, Yiyou, Yiyou, and Yiju. While providing beautiful and good things, the construction of member clubs, rural living rooms, and own small vegetable gardens, and well -known attractions, special restaurants, unique restaurants , Star Hotel, High -end B & B, Internet Red Camping, etc., provide members with free or preferential consumer coupons, and invite members to "go home" to see.
This new road will benefit more consumers and more people's hometown, provide a copy of Anji experience for public brands in other regional public brands across the country. Essence
Cultural blessing intelligent empowerment
Each ingredient has a deep cultural connotation and healthy nutrition. "Anji Youpin" adheres to the concept of "inner and cultural blessing" of "Youpin", which will make traditional Chinese solar term customs, medical pharmacology and cooking essentials for comprehensive comprehensive comprehensive and comprehensive integrity Combing and organizing, use short video performances, text descriptions such as text topics to be displayed to members.
In order to keep the quality of the product and service keep up with the process of branding, "Anji Youpinhui" has established a "3 -end, 2 -cabin, 1 traceability" system. According to different functions, the "3 -end" is the supply management terminal operated by the supplier, respectively. The production management side operated by the production party and the daily management terminal operated by the manager's operation; "2 cabins" are the headquarters data cockpit and online operation data cockpit; "1 traceability" is a major in this system. Features, users can check all sources of agricultural products from planting processing to packaging and shipping by scanning the source code on the packaging. The data will be collected and provided from the supply management side, production management side, and related hardware equipment. Through the science and technology, provide members with high -quality agricultural products of Anji, and create a newly purchased channel for agricultural products that buy fresh and rest assured. Brandization is an important means to promote agricultural transformation and upgrading, enhance the core competitiveness of agriculture, and help rural industry revitalization. At present, "Anji Youpinhui" has attracted 3 township group strong villages, 15 village -level village companies and 22 tea companies in the county. We look forward to the growing growth of "Anji Youpin", helping Anji Agricultural Regional brand drainage and bringing goods, helping farmers increase their income, and let more Jiangsu people taste the taste of Anji.
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