Can Fengchao cut into O2O laundry laundry?

China Commercial Daily (Reporter Jiang Yongxiawen/Picture) Recently, China Business Daily reporters noted that Shenzhen Fengchao Technology Co., Ltd. (hereinafter referred to Put the clothes in Fengchao cabinet or choose SF to come to the door for free. After the cleaning is completed, the clothes will be delivered to the express cabinet. In addition to Fengchao, this model similar to O2O laundry is also loved by other Internet platforms.

However, at present, the O2O market after the pursuit of capital is in a calm period. Now, can online platforms relying on their own resources and laundry business can leverage the market again?

Express cabinet becomes a "laundrycase"

China Business Daily reporters saw on Fengchao WeChat Mini Program that the web page page added the "laundry/special" section. After clicking, you can enter the Fengchao lotion page. It is understood that Fengchao mainly provides clothing and shoe and boots cleaning services in the form of set meals. There are currently 9 sets of packages. The price ranges from 79 yuan to 139 yuan. It can be cleaned. Shoes, boots and other clothes.

The publicity advertisement of laundry business in a community in a community in Beijing has been promoted.

In fact, Fengchao has been preparing for the laundry service for a long time. It is reported that in April this year, Fengchao had piloted laundry services in Shenzhen. At that time, Fengchao also stated that it is expected that the laundry business will cover more than 60 cities in the first half of the year and add 1-2 community life services in the second half of the year. Today, this business has been launched across the country. It can be seen that Feng Chao is aggressive in the laundry business.

In fact, the O2O laundry mode combined with online and offline is not novel, and Fengchao's laundry business has no new way of playing, but the difference is that this time Fengchao's main role in the on -site service session should be used to use the courier cabinet to receive it to receive it. Clothing. As we all know, in the service link of the express delivery end, the express cabinet brings great convenience to users, but a single profit model still cannot maintain the continuous operation of the enterprise. To this end, the express cabinet company is also seeking diversified development. Today, Fengchao's business has expanded from receiving courier packages to laundry services. Smart cabinets that once put in express delivery are used to put clothes. Can consumers accept it?

In this regard, the reporter launched a random interview with the above issues. Consumer Zhang is a white -collar worker in the city. He usually works busy. Laundering services that place orders online and on -door pickups are very suitable for him. "Generally, the staff can appoint the staff time for the staff. When I was at home on the weekend, but the time to get the door after washing the clothes was not easy to control. When there was a time that was not suitable, it would be more convenient to put the clothes in the courier cabinet. "

The courier cabinet receives clothes at any time. There is no time limit, which is really convenient, but some people are concerned about it. Consumers Ms. Wang said that the courier cabinet usually puts all kinds of express parcels, and it is rare to clean up and clean. In such an environment, putting the clothes after drying the dry cleaning is a bit unacceptable.

In addition, Ms. Wang has another concern. "When you go to the store to wash or go to the door, the staff will carefully check the completeness of the clothing. If you have any questions, communicate with the user in person, but you can directly check this link in the courier cabinet, which will easily cause disputes." Wang Wang. " Ms. said.

Online laundry service fever

Fengchao's cutting into the laundry business is an extension of the original express business, and it is also a kind of installation of its platform business. At present, many platforms are doing this kind of installation.

The end express network cuts into the laundry service, and Fengchao is not a case. In 2020, Cainiao Station announced that it has been fully upgraded from express service to the life service of digital community. By introducing group purchase, laundry, recycling and other services, it brings convenience to users. Now the laundry service of Cainiao Station is also being promoted in an orderly manner.

In addition, some Internet platforms also look at the laundry business. The reporter learned that the Jingdong laundry flagship store opened by Jingdong Platform not only has a single piece of clothing and shoes, but also packaged packages. Meituan's living service sector also has a laundry business that is available on online orders and on -site. Most brands that settled in the washing liquid business rely on SF Express to promise to pick up the door for 1 hour. Hema also launched laundry services online.

It should be noted that the laundry business equipped by these platforms is a light asset operation model. The publicity of Fengchao Laundry is self -employed, but not all of them are built. It is understood that Fengchao's access to the door is the use of the parent company's SF Brother and its own express cabinet, and the laundry service cooperates with a third -party laundry factory; the same is true of Jingdong laundry. In terms of services, they seek partners; Hema chooses third -party partners at the door and laundry session. For example, the door -to -door pick -up delivery is SF's brother, and the laundry service is to cooperate with the third -party laundry brand Brillin.

This kind of light asset model gives them the advantages of their prices, such as 3 pieces of Fengchao clothing for 89 yuan, 5 pieces of Jingdong clothing at 119 yuan, Hema packed two winter clothes and a pair of shoes for the package price of a pair of shoes. It is 129 yuan.

The cost of reducing the cost is the king

"Compared with the traditional laundry model, even compared with the separate O2O laundry brand, the laundry business of major platforms has its unique advantages and is also a future trend." Lai Yang, chief expert of the base.

Lai Yang introduced that there are many pain points in the traditional laundry model, the most important of which are the high cost. To open a laundry store to rent stores, recruit staff, buy machines, and even involve environmental protection, you need to have various documents. In the long -term development, it is difficult to survive under various stress. Relying on the Internet to place an online order and the on -site laundry mode, these pain points are well solved. An Rongchang laundry staff came to collect clothes by subway.

The "Blue Book of China's Internet Laundry Platform Industry" released by CIC Burning Consultation states that the Internet laundry platform can not only solve the pain points of traditional offline laundry B -end pain points, including high store investment costs, high labor costs, difficult service quality, etc. At the same time, they can also be possible. Solving the pain points of consumer side, including inconvenience to picking up clothes, opaque price systems, and disagreement with merchants.

But not all O2O laundry mode can solve these pain points. The traditional O2O laundry business involves multiple links, such as offline orders, clothing delivery, laundry, and clothing returning, and third -party O2O laundry brands must not build the network in person. Lai Yang takes the E -bag of O2O laundry as an example to confirm this conclusion. "Ebag washing is a project with a single laundry as the core. Its income and operating costs are still relatively high. E -bag washing must build the entire network system. Although it also wants to equip other services, its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated, but its genes are generated. It is laundry, and other services have limited capacity, which is also the bottleneck encountered in the development of e bags. "

The key to O2O washing and failure is costs, and low costs are the advantages of platforms such as Fengchao and Jingdong. According to Lai Yang, there are a large number of community service personnel (courier) platforms such as Fengchao and Jingdong. They do not need to lay the network separately. During the daily delivery and receiving process, they are equipped with a laundry collection and return. This cost is very costly. Low. In the laundry link, these platforms choose to cooperate with third -party laundry factories, and the cost is also controllable. "Enterprises with logistics capabilities will definitely use its platform to carry a variety of services. From the past delivery and selling vegetables, to the current laundry, to various living services in the future, more and more services will be on the platform Putting on it, this is also a trend. "

Lai Yang also said that in the future market competition, there are a large number of outlets in the community, and large enterprises with a service system to do laundry business are more advantageous. Due to the high cost of independent O2O laundry companies, successful O2O laundry companies are more difficult to succeed. He is expected that the O2O laundry market will show two main consumption trends in the future: one is that consumers place orders through large enterprise APPs; the other is professional O2O laundry brand joining large platforms to provide services for brands to provide services for brands.

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