Issuing 227 million yuan of cultural tourism consumer coupons and launching eight major theme activities, 2022 Sichuan Province Cultural Tourism Consumption Season officially opened

"Anyi Sichuan · Happy Midsummer" 2022 Sichuan Cultural and Tourism Consumption Season Activities Launch Ceremony. Photo by Chen Yu

Chuanguan News reporter Chen Yu Wu Menglin

On July 8th, "Anyi Sichuan · Happy Midsummer" 2022 Sichuan Province Cultural and Tourism Consumption Season was opened in the main venue of Mianyang's main venue. Nearly a hundred financial institutions contributed 200 million yuan of cultural tourism consumption funds, and more than 300,000 cultural tourism companies launched the "Top Ten Consumer Rights" such as scenic spots, literature and art, travel, shopping, accommodation, and food to activate the summer tourism consumer market in all aspects.

The eight major theme activities link through the province, and the new format and new scenes bring a new experience

The cultural tourism consumption season has set up the main venue in Mianyang. Chengdu, Luzhou, Nanchong, Yibin, Leshan set up branch venues, and link 15 cities (states) to jointly launch "Learn Bashu", "Village Village Rhyme", "No Night Night" "Sichuan" "Ledong Tianfu", "Trendy Sichuan", "Yidong Sichuan", "Cloud Tour Sichuan" and "Huiyou Tianfu" eight major themes of more than 270 series of activities.

These eight theme activities have distinctive features and rich types, including Wenbo Research, Rural Tourism, Excellent Performing Arts, Fashion Consumption, Non -Heritage Exhibition, etc. In particular Essence For example, the theme activities of "Night Sichuan" focuses on creating night tour, night food, night show, night show, night collection, etc., through the new "night" state of the night economy, let tourists leave, play well, and live comfortably.

Photo by Chen Yu at the event site

In recent years, the province has continued to implement the "Night Consumption Innovation Action". Six projects including Mianzhou Memory in Mianyang City have won the first batch of national night culture and tourism consumption agglomeration areas.

"In this consumer season, we will launch more than 30 nights of night Mianzhou Cultural Tourism Carnival series activities. You can enjoy the cool street music on the edge of the three rivers of the night light of Mianzhou; The Qiang style. "Di Hong, director of the Cultural and Guang Travel Bureau of Mianyang City, introduced.

227 million consumer vouchers are directly supplemented, "Top Ten Consumption Rights" drive the market

2022 The Sichuan Provincial Cultural Tourism Consumption Season adopts the "government leadership, financial assistance, market operation, and inclusive public". During the event, 227 million yuan of cultural tourism consumer coupons will be issued throughout the province to comprehensively boost the cultural and tourism consumer market.

Among them, Mianyang City issued 10 million yuan in cultural tourism consumer coupons in "Lewedou Mianzhou"; Chengdu issued 45 million yuan in cultural tourism consumer coupons, covering the core cultural tourism formats such as hotel homestays, scenic spots, and theater theaters.

In addition, during the consumer season, nearly a hundred financial institutions in our province contributed 200 million yuan of cultural tourism consumption funds, and more than 300,000 cultural tourism companies launched the "Top Ten Consumer Rights" such as scenic spots, literature and art, travel, shopping, accommodation, and food. Consumers provide better, convenient and comfortable consumer experience. It is understood that among them, Sichuan Bank linkages more than 30 cultural tourism companies, and nearly 20,000 merchants jointly issue the theme card of "Anyi Panda · Cultural Tourism One Card" to launch a number of rights and interests; The Shuhao coupons "" 62 % off tourist scenic spots "and other series of activities.

"In order to grasp the new needs of consumption and establish a high -quality cultural and tourism consumption scenarios, our province adopts a big data analysis mechanism and through the province's cultural tourism consumption monitoring and analysis platform Portrait and other data are collected in full quantities. "The relevant person in charge of the Provincial Department of Cultural Traveler introduced that using big data analysis, empowering the application scenarios of cultural traveler Huimin, comprehensively analyzing consumer demand, strengthening the supply of cultural tourism consumption in a targeted manner, and realizing cultural tourism and tourism tourism, realizing cultural tourism and tourism tourism, realizing cultural tourism tourism, and realizing cultural tourism tourism, realizing cultural tourism tourism Precise matching of consumption supply and demand.

Photo by Chen Yu at the event site

Large music festivals will return to promote the recovery of cross -provincial tourism

With the momentum of the consumption season of the cultural tourism, the series of music consumption Huimin's series of activities also "listened". According to reports, from July to September, the province will carry out 6 music festivals such as "Strawberry Music Festival", "Whale Sound Music Carnival", "Star Chao Music Festival", and other types of music festivals, and other types of music performance activities of more than 270 games , Live House performed 141 live performances on the spot; more than 290 music dramas, dramas, and stage dramas such as "The City on the Sands River", as well as "Deyun Society Chat Special" and other types Essence In addition, a number of outstanding original music with regional characteristics will continue to be launched, and the influence of the original music brand will be strengthened to strengthen the "sound of you".

At the same time, the Sichuan Music Industry Association linkages the major music parks in the province, the Sichuan Grand Theater, the Memory Hall of the East Suburb, the Chengdu Urban Concert Hall, and the Nanchong Grand Theater, some music platforms and more than 300 member units jointly launched the summer "one yuan ticket grabbing ticket -The Huimin Performance Activities "will also provide the public with a variety of forms such as low -cost ticket grabbing, free performances, and half -price students, and provide about 10 million benefits to the public.

With the gradual recovery of cross -provincial tourism, in this cultural tourism consumption season, a series of theme activities of cross -provinces were also launched. Including the joint Chongqing organization of the state -owned A -level tourist scenic spot for the six -year "Million Ticket Interoperability" and "Ticket Buying One Get One" preferential activity for tourists from Sichuan -Chongqing, and jointly released Zhejiang's key attracting policies for Zhejiang's key scenic spots. Provincial tourists give discounts on each other's tickets to further promote the sharing of resources, sharing of customers, and market co -construction.

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