High -temperature "baking heat" summer tourism cultural activities add charm

"Xiaoshu and the summer, steam and cook." With the high temperature mode of various places, people's long -accumulated travel needs to be released to be released -willing to find a good place to cool down. Under the normalization of the epidemic prevention and control, more and more provinces, districts, and municipalities restart cross -provincial tourism. With the launch of a series of favorable measures such as the itinerary "picking stars", the issuance of cultural tourism and the public voucher, and the reduction of tickets for scenic spots. In particular, various special cultural experience projects and activities in the summer areas have emerged, adding a touch of refreshing coolness to the summer journey.

Daxinganling:

"Arctic" summer avoidance culture adds characteristics

Zhang Jianyou, a reporter in Heilongjiang

▲ The picturesque scenery of Daxing'an Ridge is picturesque Guan Weihong

On July 7, Mr. Liu and Ms. Gong and Ms. Gong in Wuhan City, Hubei Province came to Mohe City, Daxing'anling District, Heilongjiang Province, and was surprised to find that there was no air conditioner in the hotel in Mohe. After they went to the Arctic Village and the First Bay of Longjiang, they said happily that the beauty of Mohe City was not enough. The more important thing was that the air was cool and pleasant. Comfortable. To this end, they changed their 3 -day tourist schedule and were ready to stay in the last time.

The Daxinganling area is located at the northernmost tip of my country. The large original drama "Eight Hundred Miles and High Cold" tells the story of the Daxinganling area. In the past, the cold was terrible. Now, cold has become high -quality tourism resources. Every summer, a large number of southern tourists go to Daxing'an Mountains to eliminate summer summer, vacation and leisure. The Cultural Sports, Sports, Radio, Television and Tourism Bureau of Daxing'an Mountains will launch various large -scale cultural tourism activities such as competitions, tours, and exhibitions every year to enrich the tourist tourism experience. Especially after the epidemic relief this year, in order to accelerate the recovery of the cultural tourism industry in the region and the development of the tourism industry in the summer, rely on the climate advantage of 20 ° C in the summer, the geographical advantages of the North Pole of Shenzhou, the Great Forest, Great River, and Dwitaland The advantages of natural resources, actively develop summer tourism resources, continuously enrich the summer tourism products, and further enhance the brand influence of Daxinganling summer summer tourism.

In late June, the Mohe City Arctic Light Festival, which is an important drainage activity in the Daxinganling area, will be launched. It will last until the end of August. Essence According to Guan Weihong, director of the Tourism Development Center of the Daxing'an Mountains, the area designed the summer summer avoidance development plan with the theme of "Summer Xing'an Ridge, Oxygen Great Arctic". cool.

The plan launched the North Xunyuan G111 boutique line, the Jiejiang ancient post G331 boutique line, the forest crossing the S218 boutique line "three lines" and "three races", "three sections" and "nine major experiences". One must go to check in.

It is particularly noteworthy that cultural activities have become the core content of the plan. Through cultural and sports activities, they will play the northernmost advantage, create a brand -day event brand, and allow visitors to feel different Daxinganling in cultural and sports activities. Hold the cultural tourism event forest bicycle challenge, give full play to the advantages of the Daxinganling Great Forest, create sports and leisure brands, deeply integrate "group literature+sports", and allow tourists to experience the charm of literature in the event. Hold the "Arctic Cup" Xing'an Cooking Skills Competition in the Cultural Tourism Competition, attracting national cooking enthusiasts into Daxing'an Ridge, conducting cooking technical exchanges, and deeply tap local specialties, in order to enrich the connotation of "eating in Xing'an", continuously enhance the famous tourist restaurant, famous tourism restaurants, and famous tourism restaurants. The social influence and reputation of characteristic flavored dishes will promote the development of the ecological cultural tourism industry and form a regional specialty food map.

Jin Wei, a four -level investigator of the Cultural Sports and Television and Tourism Bureau of Daxing'an Mountains, said that 9 articles such as polar research tour, ancient post folklore tour, wetland sightseeing tour, Moriyong Development Tour, and finding ancient exploration tours are launched this summer. , Eighteen -in National Style Park, Baiyin Na Erenchu ​​National Cultural Tourism Zone, Homa Museum, Daxinganling Folk Museum, including 21 cultural punch land, plus online and offline marketing, broadcast the beautiful scenery of Xing'an, and make Xing'an good. The scenic area came out, pushing the Xing'an good brand, so that the summer show of Daxing'an Mountains achieved good results.

It is worth mentioning that the three important drainage festivals created by the Daxinganling area will play a great role in promoting the prosperity of the summer tourism in the area. The Mohe Arctic Light Festival, which has detonated summer tourism, has launched a summer tourism boom. Deeply excavate the national culture of Olechun, will experience the national style, taste the specialty food of the Elunchun national characteristics, watch the cultural and sports movements of the Elunchun national characteristics, create the colder, leisure, experience, and singing and dancing as the coldest, leisure, experience, and singing and dancing. The Five Town Wushan Festival will be launched in August and September. The cultural activities of the three festivals will greatly enhance the popularity of the Daxinganling Summer.

Facing the tourism market this summer, Guan Weihong said that the hottest period of the year throughout the country has entered the hottest period of the year, and the Daxinganling Ridge will also usher in the golden period of summer tourism. Compared with previous years, the popular destinations of the Daxinganling Summer Summer Tour will launch more cultural activities such as exhibitions and performances, which will also make tourists interested, make the scenic area more abundant and more attractive. At the same time, family tours, self -driving tour, niche tourism, short -term travel, etc. are still mainstream, and long -term tourism will be greatly improved compared to the past. Due to the addition of a large number of fashion culture elements, the age of tourists in Daxinganling this year will transition towards youth, but the overall is still dominated by middle -aged and elderly people. Due to the traction of cultural functions, the source of tourists will spread from previous Nanjing, Shanghai, Guangzhou, Beijing, Shenzhen and other places to Central Plains, Southwest and other places. Many tourists will choose quality tours to improve the service capabilities and levels of Daxinganling. Guan Weihong emphasized that culture is a key element of a summer trip, and it is ubiquitous and omnipotent.

Refreshing and summer, comfortable and humanistic style

Visitors are happy "Lushan Love"

Wang Zhuqing

▲ Tourists in Lushan's "Shenyou Taixu Tai Bai" Lushan Municipal Party Committee Propaganda Department of the Propaganda Department of the Propaganda Department

"Fei Liu went straight down for three thousand feet, it was suspected to be the Milky Way for nine days." More than 1,000 years ago, the poem "Poetry" Li Bai Shenshi flew over the poem to a beautiful waterfall to a beautiful extreme, well -known, ancient and modern, China and foreign countries. Recently, Lushan Waterfall has a rich water volume. It is a good time to watch the waterfall. Even the spokesman of the Ministry of Foreign Affairs Zhao Lijian recently posted a video of Lushan Waterfall on social media, which attracted praise from netizens at home and abroad.

This year, with the opening of the West Railway Station of the Lushan Station of the high -speed rail, this celebrity resort and the humanistic Holy Mountain ushered in the high -speed rail era. In June, all domestic and foreign tourists are free of ticket tickets, issue millions of consumer coupons, start the operating mechanism of the tourist peak season, open a resort and travel machines, and implement cross -provincial regional cooperation linkage ... On the basis of doing a good job of epidemic prevention and control, a series "Combination Boxing" showed this old scenic spot to show new weather, and runs out of the "Lushan speed" that boosted the full recovery of tourism and comprehensively heating up.

Lushan world is leisurely, and it is magnificent in the mountains and rivers. It is famous for its majesty, strange, dangerous, and show. It is known as "Kuanglu Qixiujia". The Lushan in the summer is even more cool and pleasant. The average temperature is only 22 degrees Celsius. Lushan world is leisurely, and it is more humane. If the natural relics of ghost axes have created Lushan, then the long history and humanities have achieved Lushan. Poetry culture, cliff stone carvings, nations architecture, academy culture, religious culture, political mountains ... Every step in Lushan seems to step on the footprints of history, allowing tourists to visit the East Po -eternity this summer, visit too much visit to the East Po. Tai Bai ".

How to renew the context, Lushan implemented a series of effective and vivid practices in the context of the integration of cultural tourism. In the past few days, the 8th Jiangxi Art Festival "Hundred County Baili", hosted by the Lushan Cultural New Bureau and hosted by the Lushan Cultural Museum, "The Twenty New Expeditions" of Lushan City Cultural Museum, Entering Lushan Guanyin Bridge, Xiufeng, Taohuayuan and other scenic spots, the national non -heritage Xihe opera "Bao Gong's Liseness", "Four Knowing the Emperor's Sure", "Ancient Qu Singing New Words, Acura New Age" and other programs have attracted many tourists to stop and watch. "There are many people who come to Lushan because of free tickets this summer, but the order and tour experience are very good. This is the first time I have come to Lushan Xiufeng. It is also the first time that I have watched Jiangxi's unique local plays. I have learned more about local culture. "Chen Yulin, a tourist from Nanchang, said." Maybe many people come from the summer, but the heavy culture and colorful activities are definitely lingering. "

With the refreshing mountain breeze, tourists can touch the mark of history in an old villa, feel the poet's sigh in front of the cliff carvings everywhere, and read this cultural Holy Mountain in a special museum in the museum. "Shan language". In recent years, Lushan has deeply tapped the connotation of the Holy Mountains, focused on building a new pattern of the Lushan Global Holidays and Leisure Tourism, and successively built a distinctive Lushan Stone Carvings Museum, Lushan Geological Museum, Lushan Religious Culture Museum, and Lushan Poetry Museum. The museum group that integrates popular science, religion, and leisure "makes Lushan's long history and culture more concrete, substantial, and enrichment. Today, rich cultural activities and specialized cultural tourism services allow tourists to come to the mountains to experience and share the multi -level cultural beauty of Lushan, and make tourism more "cultural".

At the Lushan Promotion Conference of Lushan in June this year, Wang Bin, deputy secretary and director of the Party Committee and director of Lushan Administration, Wang Bin, deputy secretary of the Lushan Municipal Party Committee, said that in recent years, Lushan has vigorously promoted the development of the tourism industry and comprehensively improved the service level With software supporting facilities, cultural tourism activities such as "Lushan International Famous Tea Famous Spring Expo, Lushan International Love Movie Week, Frozen Carnival" are held through many consecutive years. Essence Lushan will introduce a series of promoting travel, benefit enterprises, and rich people policies, warming markets, steady expectations, extended increases, detonating points, and targeting international tourism mountains, accelerating the creation of first -class tourism products, first -class tourism services, first -class tourism brands, and first -class tourism brands, and The first -class consumer environment and first -class cultural tourism experience, singing the "Lushan World You" brand.

Watch the scenery during the day, leisure in the town at night, and the cultural consumption circle- "Holy Realm Long Culture Summer" summon tourists Fei Fei

▲ Many tourists come to Changbai Mountain to experience the cool summer Jilin Provincial Culture and Tourism Department of Culture and Tourism

From June 14th to 21st, the water surface of the Tianchi of Changbai Mountain melted ice and officially "opened ice." In the summer with high temperatures in most areas across the country, Changbai Mountain, a summer resort in Jilin Province, ushered in many tourists to experience the cool summer of the Northeast.

Recently, the promotion meeting of Changbai Mountain Summer Cultural Tourism (Changchun) in Changbai Mountain (Changchun) was held in Jilin Changchun, Heilongjiang Harbin and other places. Scenic areas such as time -limited ticket exemption policies. Through the online live broadcast and other channels, netizens have thrown out various problems about how to play Changbai Mountain, Changbai Mountain summer cultural tourism resources, cultural tourism products and preferential measures, as well as epidemic prevention and control measures, transportation services, tourism strategies, tourism products, tourism products ... reflects the love and enthusiasm of Changbai Mountain across the country. Mr. Li from Shenzhen asked about the traffic question of Changbai Mountain in detail. She said excitedly: "We have a lot of temperature difference with Changbai Mountain here. I must go to Changbai Mountain this year and feel the summer of 22 degrees there."

According to reports, the recent wonderful activities held by the Changbai Mountain Management Committee are also igniting the enthusiasm of people's summer travel. Around July 1st, the National Heihe River Site ushered in the peak of tourism. It is understood that only one place in Chinan District alone, the tourist has exceeded a thousand people on a single day; It has been held for 4 consecutive years. This year's activities have fully considered the factors of the integrated and coordinated development of Baishan -Changbai Mountain region. The scope of activities has been extended from Changbai Mountain Three Districts to Fusong County, Jilin, and efficiently open up the pain points of Changbai Mountain tourism.

The August 17th Rice Festival activity in Changbai Mountain will attract "rice fans" to spread Changbai Mountain's characteristic culture every year. From August 16th to 21st this year, Changbai Mountain will hold the rice festival with the theme of "August 17th Rice Festival · Stolen Pen Carnival Season". In the experience of interactive activities, joint merchants initiated the store consumption to stamp the tomb notes to commemorate, collect all preferential activities to seal gifts to gift -related gifts, and continue to increase the IP influence of grave robbers.

The relevant person in charge of the Changbai Mountain Management Committee said: "This summer, Changbai Mountain has carefully created a global full -time tourism format that goes up the mountain during the day and the leisure of the town in the evening. Museums, libraries, art museums, cultural museums, exhibition halls, memorials, sketch bases, etc.), tourism and shopping circles, catering and food circles, performing arts and entertainment circles, fitness sports circles. Open at night, provide tourist products such as night hot springs, night entertainment, night cycling to meet the needs of 'night? "

In addition, Changbai Mountain has also created a variety of special tourism products such as watching volcanic sunrise, looking up at the vast starry sky in the virgin forest of Changbai Mountain, the main peak of Changbai Mountain Tianchi, "Over the White Head" Changbai Mountain Wedding Tour. The relevant person in charge of the Changbai Mountain Management Committee said that in order to better meet the needs of tourists' "food, accommodation, travel, purchase and entertainment", at present, various regions, units and departments in the Changbai Mountain area have been pretending to be ready to meet the summer peak.

Reporter's note

Nowadays, summer tourism is no longer simply to a cool place, and summer avoidance is also to pursue a high -quality life. With the continuous improvement of people's demand for a better life, the new expectations of spiritual and cultural life and the pursuit of happiness are also more prominent. In the summer, the simple tour of the horse -seeking style is no longer popular. Visitors need to pursue more cultural gain in the deep tourism experience and improve their awareness of cultural awareness. Therefore, the integration of culture and tourism needs to be deeper and more realistic. It should be continuously tapped the connotation of summer tourism culture, integrates the design and production of tourism products with great local characteristics, enhances the cultural taste of tourism products, and continuously gives new content of summer avoidance to develop immersive, interactive, innovative culture Experience projects to enhance the experience and gain of tourists to avoid summer tourism. In this way, it can provide more high -quality tourism products and better serve tourists.

This side reporter Zhang Ting

"China Culture News" on July 9, 2022

The second edition published a special report

"High -temperature" Baking Hot "Cultural Culture Cultural Activities Add Charm"

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Editor -in -chief: Chen Xiaoyue

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