Dialogue leader | Juli integrates consumer innovation demonstration zone construction

Today (July 8), a series of interview programs in the "Focusing on the" Four Districts "Construction Dialogue" invited Li Junjie, Secretary of the Party Group and Director of the Changping District Commerce Bureau to discuss the theme of the theme of the "Construction of the Consumer Innovation Demonstration Zone".

The show will be broadcast on Changping TV Station, Changping Grid Grid, and "Beijing Changping" APP.

Guest of this issue -Li Junjie, Secretary of the Party Group and Director of Changping District Commerce Bureau

The construction of the "Four Districts" and the "Five Sons" of Beijing and the "Five Sons" linkage layout are closely echoing. In the show, Li Junjie introduced the related work and achievements of our district in the past six months.

According to the overall deployment of the State and Municipal Party Committee and Municipal Government, since last year, the District Commerce Bureau has established an international consumer center city as an important starting point for implementing the strategy of expanding domestic demand and integrating into the new development pattern, and has continuously strengthened the "five sons" linkage. The work can be summarized with the "four new":

The first is the landing of the new project. After coordination and coordination of the work leadership group, the flagship store of Mercedes -Benz Beijing Benz Beijing, Shahe Town, has successfully opened in January, which is also the Beijing's first Beijing's first Beijing's first store.

The second is the development of new activities. Accurately grasp the new trend of consumption of scientific and technological innovation, epidemic prevention and control, and the Winter Olympics, adhere to the "government setting up, enterprise singing", integrate various resource elements, and highlight the endowment of Changping's characteristic resource.

The third is the creation of a new line. In conjunction with the Qingming holiday, the "Walking Beijing -The theme Tour of the Walking Tour of the Qingming River". With the promotion of hundreds of people's cycling activities, the "Juyongguan Great Wall -Badaling Ole -Leduadang" line is launched, focusing on creating a "micro -vacation" destination that integrates special catering, boutique homestays, and shopping and leisure.

The fourth is the introduction of new policies. Relying on the "Changping District to Accelerate the International Consumer Center Cities' Integration Consumption Innovation Demonstration Zone", from March 10th to 31st this year, the "2022 Changping Spring Season Car Purchase Carnival" was held in the first batch of automotive consumer coupons.

Changping has achieved certain results in building the "Integration Consumption Innovation Demonstration Zone". So what work will our district focus on this year?

In order to solidly promote the cultivation and construction of the Changping International Consumer Center to the new level, combine the actual situation of Changping District, implement the decision -making and deployment of the Municipal Party Committee, Municipal Government, and District Party Committee and District Government. Refine one by one to form the main points of work and "four lists" of 2022, mainly including 79 key projects, 42 key tasks, 80 key service companies, and 27 consumer activities.

In terms of key projects, we will make every effort to promote the construction of the project, form a project continuation mechanism that transforms a batch, take effect, continue to promote a batch, and introduce a batch of reserves.

In terms of factor fusion, it continues to promote industrial integration and amplify the effects of the element. The first is to promote the integration of business and tourism, and to create special lines around special tourism picking and old -fashioned resources. The second is to promote the integration of fashion consumption, promote the driving effect of beauty live broadcast bases, promote cooperation with fashion design heads such as Beijing Academy of Fashion, and develop a beautiful economy. The third is to promote the integration of medical treatment, develop "Internet+" health care, promote the combination of medical care, and create a destination for the health care experience.

In terms of activities, we closely focused on the theme of "integrating consumer love Shangchang Ping", launched the "Changping Consumption Season" brand, and built the "1+6+27" activity framework throughout the year, that is, the launching ceremony of the Changping Consumption Season of the Changping SHOW Changping, Chao IN Changping, COOL Changping, Hui Buy Changping, Weishi Young Changping, Le GO Changping Six theme sections. Create 27 consumer activities, stimulate the vitality of the market, and create an active and prosperous market atmosphere.

In terms of policy support, the overall consideration of the policy of "combining boxing" to leverage, highlighting the characteristics of the city's city construction of Changping International Consumer Center, accurately targeting targeting and focusing on key links. In order to improve the vitality and external attraction of Changping consumer, " Cantonese district to accelerate the international consumer center city integration consumer innovation demonstration zone promotional measures ".

The "return to heaven" region and the cultural tourism business circle have attracted the attention of the city and district levels. The commercial development of the "Hui Tian" area is a microcosm of the city's commercial quality upgrade. What work did these two areas carry out for these two areas? Intersection

There are 851,000 permanent population in the "return sky" area, of which 70%are young people and 60%have college degree or above. The inevitable requirements of the city, the city of vitality, and the city of happiness rely on the orderly implementation of the two "three -year action plan", and mainly carry out the following aspects:

Efforts to improve the quality of traditional business, relying on the implementation plan of the ““ One Ring and One Strategy ”in Changping District Key Business District in 2022, focusing on the three key business districts of Longde, Longze, and Longyu in the“ returning heaven ”areas to carry out transformation and improvement work. Essence

The introduction of new consumer scenarios and formats, in order to meet the needs of residents, continue to promote new consumer scenarios and new consumer formats in the "return to heaven" region. First, the project is promoting the project to the ground. The "Huilong Street" walking commercial district is promoted on schedule, of which the first "Huilong Street" walking commercial neighborhood is expected to debut in October this year. Second, we work hard to enrich new consumption and new consumption scenarios, actively introduce sports consumption scenarios such as diving, rock climbing, create the first virtual idol in "Huilong Street" and successfully debuted in March to enrich the "Hui Tian" area of ​​the Yuan universe consumption scene. Essence The third is to introduce up and down in the first store to connect the brands for warehousing membership stores, catering, leisure and entertainment and other formats, and increase the introduction of Changping's first store and Beijing First Store. Building "business districts+living circles+night economy" consumption areas, strengthen top -level design, and create a "business district+life circle+night economy" consumption place for the "return to the sky" area to do a good job of investigating the basic situation. Improve thinking planning, detailed and improvement of measures, and guide the development of follow -up work.

What is the development vision of "Fourteen Five -Year Plan" Changping "Integration Consumption Innovation Demonstration Zone"?

During the "Fourteenth Five -Year Plan" period, we will adhere to the direction of "five people", aim at the "five degrees" goals, strengthen the "five sons" linkage, and promote the construction of the "four districts" with the cultivation and construction of international consumer center cities. The goal of first -class "struggle will be basically built at the end of the" Fourteenth Five -Year Plan ".

The first is to adhere to digital empowerment and increase consumption prosperity. Accelerate the in -depth integration of digital technology and economic and social, focusing on the future business districts of Science City and "Hui Tian" areas, carry out 5G commercial demonstration applications, and support the construction of intelligent consumer experience centers and smart circulation service platforms.

The second is to adhere to market -oriented orientation and improve business activity. Adhere to the "market -led, government guidance, classification and cultivation", complete the creation of 4 key business districts and 6 large commercial complexes, and enhance the consumption capacity of the plain new city.

The third is to adhere to internationalization and enhance international popularity. In the project planning, we work hard to fully tap the charm of the Ming Thirteen Tombs and the Great Wall of the Great Wall of the Ming Dynasty, and then launch 10 specialty tourism lines to build new landmarks in northwestern Beijing.

The fourth is to adhere to the direction of experience and improve consumption comfort. Give full play to the leading role of Xiaomi "smart factories", Futian "Lighthouse Factory", and 315G full connection projects, create a smart consumer experience center, and cultivate experiential consumption.

Fifth, adhere to the goal of civilization and improve the satisfaction of the masses. Improve the quality of community business services, accurately weave the daily service industry outlets, support the development of chain business centers, and enrich the functions of the people's life service.

Photo source: Beijing Changping WeChat public account, Zhang Jingwen

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