There are consumer vouchers to get it again!Sichuan will issue 227 million yuan in cultural tourism consumption vouchers

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Cover Journalist Yang Jinzhu Intern Chang Qixuan

After entering July, the national cultural tourism market accelerated heating up. In Sichuan, 227 million yuan of cultural tourism consumption coupons are ready, and it will add "a fire" to the summer cultural tourism market.

On July 8th, the 2022 Sichuan Provincial Cultural and Tourism Consumption Season was officially launched in Anzhou District, Mianyang City. The reporter learned from the launching ceremony that the province will issue 227 million yuan in cultural tourism consumption coupons, of which 10 million yuan of cultural tourism consumer coupons issued "Lewed Mianzhou" Cultural Tourism Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Council Scenic spots, theater and theater and other core cultural tourism formats.

The theme of "Anyi Sichuan · Happy Summer" in the culture and tourism consumption season was launched in 21 cities (states) in the province, including the main venue of Mianyang, 5 branch venues in Chengdu, Luzhou, Nanchong, Yibin, Leshan 15 cities (states) linkage will launch "Learning to Tour Bashu", "Village Jingxiang Rhyme", "Night Sichuan", "Looming Tianfu", "Tidey Sichuan", "Art of Sichuan", "Youyou Sichuan", "Huyou Tianfu" More than 270 series of themes.

During the consumer season, nearly a hundred financial institutions in Sichuan Province contributed 200 million yuan of cultural tourism consumption funds, and more than 300,000 cultural tourism companies launched the "Top Ten Consumer Rights" such as scenic spots, literature and art, travel, shopping, accommodation, and food. People provide better, convenient and comfortable consumer experience. Among them, the Bank of Sichuan links more than 30 cultural tourism companies, and nearly 20,000 merchants jointly issue the theme card of the "Anyi Panda · Cultural Tourism Card", which invested 80 million yuan in civil and tourism consumption funds annually. The maximum of 16,888 yuan; Sichuan UnionPay and Industrial and Commercial Bank of China jointly invested 7.2 million yuan to launch a series of activities such as "Special Shu Good Voucher" and "62 % Fold Tour Scenic Area".

The new "night" state of the night economy allows tourists to stay, play well, and live comfortably. In recent years, the province has continued to implement the "Night Consumption Innovation Action" to create a new scene of night tours, night food, night shows, night shows, night collection, etc., and continues to improve Chengdu's "Night Tour Jinjiang" and Leshan "Night Tour Sanjiang Three Rivers "Zigong's" Night Touring Tour ", Nanchong's" Night Tour Journey "and other night tour brand influence.

In addition, with the trend of this cultural tourism consumption season, Sichuan will also create a new scene of music consumption and launch a series of performance plans to let the world hear the new "sound" of Sichuan music. From July to September 2022, there will be 6 or more music festivals such as "Strawberry Music Festival", "Whale Sound Music Carnival", "Star Chao Music Festival", and more than 270 other scale music performance activities, Live House There were 141 live performances; more than 290 musicals, dramas, and stage dramas such as "Sands on the Sands River", and more than 70 comic dialogue, talk shows, and concerts such as "Deyun Society Crosstalk Special". In addition, a number of outstanding original music with regional characteristics will continue to be launched, and the influence of the original music brand will be strengthened to strengthen the "sound of you".

A group of Huimin's performance is about to be unlocked. The Sichuan Music Industry Association linkages the major music parks in the province and the Sichuan Grand Theater, the Memory Hall of the East Suburb, the Chengdu Urban Concert Hall, the Nanchong Grand Theater and other concert venues. "Civil Performance Activities", at the same time, will also provide the public with a variety of forms such as low -cost ticket grabbing, free performances, and half -price students.

In order to grasp the new needs of consumption and establish a high -quality cultural and tourism consumption scenarios, the reporter learned that Sichuan Province has adopted a big data analysis mechanism and through the province's cultural tourism consumption monitoring and analysis platform User attributes, behavioral portraits and other data are collected in quantity, using big data analysis, empowering the application scenarios of cultural traveler Huimin, comprehensively analyzing consumer demand, strengthening the supply of cultural tourism consumption in a targeted manner, and achieving accurate matching of cultural tourism consumption supply and demand.

The relevant person in charge of the Sichuan Provincial Department of Culture and Tourism said that the 2022 Sichuan Provincial Cultural and Tourism Consumption Season adheres to the principle of "government leadership, financial assistance, market operation, and inclusive public". The next step will continue to improve the long -term mechanism of cultural tourism consumption to promote a long -term mechanism , Actively create a cultural and tourism and consumption atmosphere of the province's linkage, the participation of the whole people, and enjoying the whole people, comprehensively boost the cultural and tourist consumer market, and take multiple measures to promote the Sichuan cultural tourism market to accelerate the recovery and innovation development.

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