How to discover the charm of "mountains" with the longest poetic road culture with the longest poetic road culture in Zhejiang
Author:Zhejiang Daily Time:2022.07.09
The key
Poetry jumps in the south of the river, and the landscapes. In July, with the rise of temperature, the pace of recovery in the leisure tourism industry is also accelerating. As an important IP of Zhejiang Tourism, recently, the topic of Zhejiang Shilu Cultural Tour has once again "fire". On July 5th, the National Poetry Road Cultural Expert Dialogue Taizhou Summit was held; on June 24, the cultural season of Tang poetry road in eastern Zhejiang opened; earlier, the 3rd Shi Road Cultural Belt Scenicist Contest of Zhejiang Province was the contest. Native
The Shilu Cultural Belt is the iconic project of the "Great Garden Construction" in Zhejiang Province, and it is an important part of the construction of Culture Zhejiang. Three years ago, Zhejiang took the "Poetry" string of text as the main line, and "Poetry" was the finishing touch. bring.
As the longest poetic culture belt, the topic of the Qiantang River Poetry Culture Belt has always attracted much attention. According to the plan, by 2023, the value -added of the cultural and related specialty industries along Qiantangjiang Poetry Road will reach 335 billion yuan, and the value -added of the tourism industry will reach 209.6 billion yuan. In the context of Zhejiang's high -quality development and construction, let's take our attention to the beautiful mountainous and counties to bring our sights on Qiantangjiang Poetry Road Culture. What about the new IP?
"Qiantangjiang Poetry Road" is a good signboard
"Meizi Huang Shi is sunny every day, but the stream is all over the mountains." The poets used to make a few poems in "Three Ways", which made the charming scenery of ancient Changshan jumping on the paper.
Entering Changshan County, one of the 26 counties in the Qiantang River and one of the 26 counties in Zhejiang, I saw the mountains and mountains and beautiful water shows. This ancient city of Zhejiang, with a history of more than 1800 years, has become the waterway through Zhejiang and Jiangxi as early as the Tang Dynasty. By the time of the Northern Song Dynasty, the Qiantang River's source of ancient channels in Changshan showed the prosperity of "see thousands of sails in the river, and tens of thousands of lamps at night". At that time, Changshan's ancient road leading to Yushan was often a victory of "100 billion yuan in the day of the day, and it was stopped day and night." Throughout the ages, a large number of literati, such as Yang Wanli, Lu You, Xin Qiji, Zhu Xi, and Lu Zuqian stopped here to stop and write hundreds of poems.
In recent years, the golden signboard of the "Qiantang River Poetry Road" is allowed to take the initiative to plan in Changshan County, which is located within the scope of Qiantang River's poetic road culture belt, and actively integrates into the "Song Yun Culture's Significant Project" in Zhejiang Province to accelerate the creation of the "Song Poetry River" cultural brand. Nearly thousands of Tang poems and Song poetry described in Changshan, and based on this, revise the ancient ports and old streets along the Changshan River where ancient literati and Mo Ke stayed in the ancient literati, and empower the city's organic renewal with cultural empowerment to promote rural revitalization with tourism. "Eat" a wave of dividends.
For Changshan, which is rich in ecological resources but is still in rushing development, "Qiantang River Poetry Road" is undoubtedly a good sign. By collecting and organizing poetry, discovering the human history during it, and giving Changshan's popularity in urban culture, it has greatly improved.
Not only Changshan, the reporter searched and found that in the Qiantang River Shi Road culture belt, many mountainous and counties have this phenomenon. As a cultural tourism route with the main line of "Qiantang River -Fuchun River -Xin'anjiang -Lanjiang -Lanjiang -Lujiang -Lujiang". The Qiantang River Shilu Culture Belt has the advantages of the largest river in Zhejiang. There are many mountainous and counties such as Chun'an, Changshan, Kaihua, Jiangshan, Wuyi, and Pan'an along the line.
Accompanied by these places, the unique geographical style and landscape scenery of these places, as well as deep humanistic accumulation. Along the line, there are both Meng Haoran's "Su Jian Dejiang" "The Low Tree in the Field of the Wild, Jiang Qingyue Near the People" is clear, and Liu Changqing's "Send Du Yuejiang Zuoyu Province to Xin'an River" "Thousands of feet of Qingliu, watch Bai Shi underneath" There is also the magnificence of Luo Yin's "Qiantang River", "Angry and aggressive, and the Raksha River wants to float."
The reporter saw on professional tourism websites such as "Ma Honeycomb" that tourist posts such as the labels such as Qiantang River Poetry Road Culture Belt "such as" Touring in Zhejiang "such as" Following Poetry "and other netizens can often become popular content for many netizens to read.
"The mountains and rivers are fantasy and magnificent, and the categories of poetry are prosperous." Some people trace the source from Hangzhou and leave a message after visiting the Qiantang River Poetry Road Culture Belt.
"The Qiantang River Shi Road Culture Belt is a good signboard." Some practitioners in the tourism industry said that the beauty of "Fuchun Mountain Residence Map" is hidden on this cultural belt, which has also become a highlight of attracting tourists inside and outside the province.
How to make good use of "signboards" are particular
Although the signboard is good, it is necessary to use the "treasure" to make good use of this "treasure", but we must know the eyes and work hard.
In this regard, Zhejiang has long been consensus. Qiantang River Shi Road is a valuable wealth left to Zhejiang in history. To make Shi Lu be not only prosperous in the paper and pen room, but also prosperous in the real scene. Culture is the golden key to open the "two mountains" conversion channel. We must adhere to the culture as the soul, dig deep into the cultural treasure, and organize the organic combinations of humanities and nature, the pulse and the landscape, the inheritance and the scenic area, the Zhejiang literature, and the modern achievements to build The spiritual first -class ecological tourism destination with a spiritual core is painted in the modern version of the "Fuchun Mountain Residence" in the humanities.
The Qiantang River Liuhe Tower, the source of Qianjiang is green. The Qiantang River Poetry Road Cultural Bands, which are more than 400 kilometers long, covers the administrative areas such as Hangzhou, Jinhua, Luzhou and Jiaxing Haining City. The level of economic and social development in various places is uneven. The signboard requires its own energy.
In particular, the mountains and counties on the cultural belt are still in the stage of accelerating development. In the process of seizing opportunities, digging and shaping the road of Tang poetry, it may face issues such as limited funding and backward traffic conditions. How to be better and more effective Carry out the "Cultural Treasure" excavation work, let the beautiful landscape and human resources integrate, make the scenery "prospects", use resources on the blade, avoid the emergence of the same constitution and invalid landscape, so that ordinary people can be tapped from cultural resources. The real gain is still worth thinking. For example, Chun'an County, Hangzhou City, in recent years, it has planned around the "Qiantang River Poetry Road Cultural Belt", and first made a breakthrough from townships such as Jiangjiazhen and other cultural resources. The brand image of the town's "one poem, a city, and a home" is gradually demonstrated. It is a successful attempt to drive the development of the entire area with a point with a point. In the past two years, Jiangjiazhen has also used poetry as the media to spend small money to do major events. By holding the "Xin'an Cultural Academic Symposium", the research on theme and subject research, etc., expand the influence, show the Qiantang River Shi Road Culture Belt unique charm.
On the other hand, in some places, the development of the Qiantang River Poetry Road Culture Belt is tasting, and even some places focus on "making landscapes", but some of them have no soul. Using the humanistic "wealth", I picked up sesame seeds and lost watermelon, which is worth reflecting.
Highlight the characteristics to expand the influence
With the signboard, find the unique value and soul of your own culture, you can take a lot of detours. But how to discover its own uniqueness, there should be different places. As early as 2020, Luzhou proposed that the culture of Qiantangjiang Poetry Road was a road of cultural rejuvenation, a road to revitalization of industrial, and a road to regional collaboration. In the past two years, Luzhou has taken the overall planning of the city, the support of large industries, and the establishment of high quality as the starting point. The resource "string into line" and "beads into chain", actively planning the scenery and painting landscape belt, and walked out of a unique road to drive rural revitalization and common prosperity with poetic roads.
Entering the source of the Qiantang River Shi Road Culture Belt Kaihua County, I saw a clear Ma Jinxi, like a flying jade belt running through the north and south. Relying on the construction of Luzhou's "Poetry and Painting Scenery Belt", Kaihua planned the construction of the Poetry and Painting scenery belt of Baili Jinxi Gallery. The total length of the scenery belt is about 60 kilometers, with a total area of about 153 square kilometers. It covers 59 administrative villages in 5 townships (offices) of Qixi, Ma Jin, Yinkeng, Qinyang, and Chinatown. The population of the population, the 2/3 industry, planned 5 functional partitions and five special towns, focusing on the development of five leading industries: ecological tourism, research tourism, outdoor leisure, health health, and cultural leisure.
In the southern foot of Baoshan in the middle of the jade belt, there is a site of Baoshan Academy. I saw the greens and fertile land here. Although it has been difficult to find the grand occasion of the great Confucianism such as Zhu Xi and Lu Jiuyuan in ancient times, even if the remaining stone and one wood, they still attract many literati to come to find the source. In the past two years, there are no dozens of articles about the "mining" articles about the ancient academy of Kaihua. The deep humanistic heritage showed by these articles has gradually become a big highlight of opening up leisure tourism.
Culture is productivity. In order to make good use of the signboard and highlight the characteristics, recently, Kahua has also actively relying on the external brains to invite relevant experts and scholars who come to Qiantangjiang Cultural Research Association, provincial poetry and couplet society to discover the Qiantang River Poetry Road. "The open ecological advantage is outstanding. It has a unique position in the Qiantang River Shi Road Cultural Belt, with a beautiful foundation and the soul of culture. The whole county has established perseverance and determination, and laid the foundation for creating the" Kaishu Sample "of the Poetry Culture Belt." At a "brainstorm" meeting, Xie Ligan, a member of the Provincial Social Sciences Party Group and Vice Chairman, made a plan for Kaihua.
In the past two years, Kaihua focused on the "two gardens, the two sources, and the integration of the two poems". Display, let Qianjiang's source and roots of root carving complement each other, and accelerate the integration of poetry and poetry and painting scenery.
"I hate to kill Xianliu throughout my life, and love to kill Xianjiu throughout my life." I walked into Zhaoxian Gudu, which was located along the Changshan River. I saw the wine flag hunting along the way. The ancient poet Yang Wanli still wrote a poem "Zhao Xiandu" here is still popular. "Qianli Ying crying green and red, Shuicun Mountain Guojiu Banner". In the past two years, through leisure tourism, nearby residents have also begun to eat "tourist rice". Every year through tourism, it can bring millions of yuan to local villagers. income.
"One thousand miles in the Mid -Autumn Festival, 100,000 troops in the middle of the night." Some people say that Qiantang River Poetry Road is not only the road of tourism, the road of poetry, but also the road of cultural and spiritual. But no matter what, only when we sink our hearts and thoroughly dig into the characteristics, cultural genes, and regional style of our own poetry, can we truly make our brand recognizable and influential, and we can truly "beads" in the jurisdiction of the jurisdiction. The development of rural areas has driven the people to increase their income and become rich.
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