Shouguang: "Vegetable Basket" is more full of "money bags" and even drum

On July 3rd, in Donghua Vegetable Professional Cooperatives in Luocheng Street, vegetable farmers Li Zhigang took a car color pepper to pound. I saw that he took out the card in his hand and brushed it. The information connected to the mobile phone "cloud" and realized the "cloud" transaction. Pang Dong, the person in charge of the cooperative, said that vegetable farmers to sell vegetables only need to swipe the card, the vegetable model is automatically settled to vegetable farmers, changing the traditional business settlement model, and realizing the traceability of vegetables.

Since the beginning of this year, Shouguang Juli builds a comprehensive service base for vegetable industry in the country. According to the idea of ​​"strengthening both ends and enhancement in the middle", the front end focuses on standard research and development, seed research and development, and technology integration. High -end sales channels, in the middle, use cooperatives and family farms to build a new type of agricultural business system, seize the two ends of the "smile curve" of the entire industry chain of vegetables, and comprehensively enhance the core competitiveness of agricultural agricultural.

Hold the seeds firmly in your own hands

The domestic seed market share exceeds 70%

On July 4th, when I walked into the smart glass greenhouse of the Danhe facilities, the standardized production demonstration park, the small melon hung on the branches, and the staff told reporters that this is the new variety developed by the Shouguang Vegetable Industry Group. It is recognized by the market. In addition to melon, there are also species of cucumber, tomato, pepper and other varieties independently developed by Shouguang. They are born in the Shandong Provincial Facilities and Vegetable Technology Innovation Center in the north of the smart greenhouse. Cheng Lin is also an active practitioner and the development of the vegetable industry. An important promoter of the transformation of scientific and technological achievements.

Cheng Lin is a doctor of vegetables at Zhejiang University. In 2012, she entered the field of vegetable breeding. She led the team to carry out technical research on vegetable crop gene mining, important molecular label development, resistance materials creation, quality improvement and gear innovation. There are 70 property rights and 21 varieties.

More and more vegetable farmers recognize domestic varieties and "independent research and development". In the new species demonstration shed of Sanuang Sanmu Seedling Co., Ltd., more than 3,000 test varieties of vegetables are neat and strong, and one spike is full of branches and grows up. "Our new breeding methods have improved the hardness of the fruit on the basis of maintaining the tomato taste, and the quality does not lose the quality of foreign varieties," said Liu Shusen, chairman of the company.

In 2006, with the support of Shouguang's series of favorable policies, the company embarked on the road of independent research and development. At present, there are 95 types of protection for enterprises and 59 varieties of the right to issue certificates. The market share of "long sword" peppers, "Baolu" tomatoes, and "black gods" eggplant and other varieties such as "long swords" and "Bao Lu", "Bao Lu", and "Black God" have increased year by year. Multiple varieties have broken foreign monopolies.

In Shouguang, there are national research platforms such as the Chinese Academy of Agricultural Sciences, China Agricultural University, and international first -class enterprises such as Xianzhengda and Rickswan. The R & D center, a variety of forces and strong union, the share of domestic seeds has increased from 54%in 2010 to more than 70%. The commercial breeding system of "combining industry -university -research, integration of breeding, and breeding" was initially established. The Vegetable Industry Innovation Demonstration Zone of the Open Development Comprehensive Pilot Zone.

Cooperative+family farm

Drive farmers entering the industrialization operation system

On a vegetable transportation roadmap from Zhongwang Vegetable Professional Cooperative in Cuiling West Village, Daotian Town, the eight characters "quality vegetables, all the way north" are printed in it, from Shouguang to Manchuria to multiple countries. This national peasant cooperative demonstration agency exports nearly 20,000 tons of vegetables to foreign countries each year, with sales exceeding 100 million yuan.

"At present, the cooperative has 161 members, and the price of vegetables for members is about 0.2 yuan per catty, which can increase their income nearly 30,000 yuan each year." Cui Yulu, secretary of the Party branch of Cui Lingxi Village. Since the establishment of the cooperative, it has adhered to unified planting standards, unified quality management and control, and unified brand sales.

"We take the cultivation of new agricultural business entities as the starting point for promoting the modernization of agricultural, and make every effort to promote the effective connection of small farmers and large markets, so that decentralized farmers are on the express train operating scale." Zhang Guangjing, deputy director of the Shouguang Agricultural and Rural Bureau A high -quality cooperative structure supported by the cooperative federation as the leader, the 15 town street cooperative branches as the backbone, and 68 Weifang city -level demonstration cooperatives. The situation of households.

At present, Shouguang Farmers 'Professional Cooperative has grown to 3110, of which the total number of fruit and vegetable cooperatives has reached 2128, involving 128,000 farmers, a total of 5.2 billion yuan in farmers' capital capital, and 180,000 farmers.

Li Peng from Nanma Fan Village, Shengcheng Street, has been engaged in vegetable seed seed seedling industry with his father after graduating from college. After accumulating experience, he invested and created Bangrun Agricultural Development Co., Ltd. Dream stage. At present, his seedling base has cultivated more than 10 million high -quality seedlings annually, and has become a well -known seedlings. Like Li Peng's hometown and starting a business, there is also Dong Jie, the general manager of the Gundon Nong Town. After hard work, he operates the farm into Shouguang's largest fruitless planting base.

Wang Hongru, director of the Rural Social Business Development Center of Shouguang City, said that at present, Shouguang's family farm has a diversified development trend, and the coverage has gradually expanded. Understand policies, understand operations, and manage. Aiming "Consumption Upgrade"

Expand industrial income income and increase efficiency space

The market is an important criterion for testing the brand. Shouguang fully promotes the creation of vegetable brands in accordance with the three -in -one idea of ​​"area+enterprise+product".

In Cuiling West Village, the registered brand of "Strawberry Tomato" is "Tuli Yipin". Area market.

The successful promotion of "strawberry tomatoes" is one of the epitome of Shouguang City's creation of vegetable brands. In recent years, Shouguang City has actively guided enterprises to carry out brand creation. Currently, it has two well -known trademarks in China, "Leyi Vegetables" and "Colorful Manor". Selected into the National Famous Agricultural Products List of the Ministry of Agriculture and Rural Ministry. In 2019, the Weifang Branch of the Guangdong -Hong Kong -Macao Greater Bay Area products settled in Shouguang, with 56 certification bases.

Today, "Shouguang Vegetable" has become a beautiful city business card of Shouguang, forming its own public brand, and Shouguang has also become a veritable "vegetable basket" in the country. In order to achieve the standard upgrade of the "Shouguang Vegetable" brand, after successfully registering the collective trademark of the "Shouguang Vegetable" geographical sign in 2019, Shouguang City rely on the Shouguang Vegetable Cooperative Federation as the management unit of the regional public brand, formulated the "Shouguang Vegetable" regional public brand of public brands The management method clarifies the brand's use standards and product requirements.

Aiming at the upgrade of consumption and deep processing, it is an important point for the high -quality development of the Shouguang vegetable industry. Shouguang actively develops new formats such as high -quality vegetables, functional vegetables, net vegetables, fresh -cut vegetables, and prefabricated vegetables, and completed the chain extension from primary products to deep -processed products.

On July 5th, the reporter saw in the processing workshop of Jintou Yuxiang Central Kitchen workshop in Shouguang City that prefabricated dishes such as cutting potato chips, celery strips, kidney bean strips, radish shreds, chili shreds, etc. Send them to the corporate cafeteria, restaurants, etc. Some of them go to the market after vacuum packaging. At present, the company provides prefabricated dishes for more than 170 large primary and secondary schools in Weifang, more than 80 large and medium -sized enterprise cafeterias, and more than 100 restaurants.

In recent years, in order to comprehensively improve the competitiveness of the "Shouguang Vegetable" market, on the basis of promoting production safety and brand building, Shouguang vigorously cultivates deep processing and sales of vegetables, promotes the development of the entire industry chain of the vegetable industry, and establishes from original ingredients to prefabricated production. The modern production system of industrialized production of vegetables has accelerated to extend to the entire industry chain. (Gao Bin, a reporter from Shouguang Rong Media Center)

Reporter's note

Agriculture is a strategic industry that is safe and stable. Nowadays, Shouguang's agricultural development has rely on increasing the investment in resources in the past to mainly relying on scientific and technological progress. Moderate scale operations in various forms are gradually solving problems such as high -scale decentralized production costs and low efficiency. "Industrial Workers" obtain stable benefits on the entire industrial chain ... Shouguang uses the construction of a modern agricultural industrial system, production system, and operating system as the starting point, so that agriculture has glowed with new vitality and vitality. Looking forward to Shouguang to further condense the strength of all parties, in accordance with the requirements of the market economic system and the development of rural productivity, promote the close connection between agriculture and industry and trade and trade, and integrate production and sales. The production management service system promotes the high -quality development of modern agriculture.

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