Beer Festival, open -air movie ... Guangzhou over 500 summer night consumption activities are coming

Text, Figure/Yangcheng Evening News all -media reporter Sun Qiman Correspondent Sui Business Xuan

Above the Pearl River, light and shadow. On the evening of July 8th, the Guangzhou Night Consumption Festival at the "YEAN City" in 2022 was launched on the "Pearl River Prince" cruise ship.

It is reported that since 2020, the Guangzhou Municipal Bureau of Commerce has been led, Guangzhou has held the "Young City Yeah City" (Homoto "Yangcheng Night Market") Night Consumption Festival for the third consecutive year to launch major business districts, commercial complexes, and commercial enterprises Carry out night promotion activities, become cities to promote consumer brands, and heat up the commercial atmosphere of the city.

This night consumption festival will continue throughout the summer. The major business entities will carry out unified themes and unified rhythm of the city in the summer consumption season to promote consumer activities around the theme of "YEANG City" themes, which attract local and foreign tourists in the summer consumption season.

The launching ceremony of the Guangzhou Night Consumption Festival

The "1+11+N" mode opens the city's night promotion

At the launching ceremony, Wang Xiaohua, a first -level investigator of the Guangzhou Municipal Bureau of Commerce, said that on the occasion of the first anniversary of the construction of the international consumer center city in Guangzhou, Guangzhou took the "1+11+n" as the main line to launch the whole summer. Night Consumption Festival.

Among them, "1" is the theme of the unified event in the city, launched the city's night consumption festival activities, and centralized and promoted; "11" is the district combined with its own characteristics, and it organizes the night consumption activities of the "YOUNG City Yeah City" to achieve "one one "District characteristics"; "N" is a business district, complex, business enterprise and other subjects to integrate resources. Through scene construction, new product release, gameplay innovation, delayed services, etc., new gameplay and new discounts are launched. "YEANG City Yeah City" ensemble, allowing citizens and tourists to play in the summer night in Yangcheng and enjoy the beauty of food.

It is understood that Guangzhou has made it clear that more than 60 key business districts, commercial complexes, and business enterprises will be based on the theme of "Young City Yeah City" to plan more than 500 summer night consumption activities, including online and offline simultaneous promoting consumption, cruise ships, cruise ships Camping, beer festival, open -air movies, rear box markets, e -sports, electronic music shows, light and shadow shows, Guochao non -heritage and other rich scenes.

At present, more and more merchants are joining the "circle of friends" of "YEANG City Yeah City". During the summer night of Yangcheng, during the whole summer vacation, Guangzhou will realize the theme of Zhou Zhou and the day and day. Bring surprise.

Guangzhou Tower Light screen, helping Yangcheng consumer atmosphere

Night food, night tour, night entertainment light up the fireworks of Yangcheng

The fireworks at the night of Guangzhou run through ancient and modern, and the Tang Dynasty poet Zhang Ji praised the bustling night market of Guangzhou with the verses of the "Noise Night Market, Haixing Chaotai". After the reform and opening up, the first lighting night market in the country, the first night music teahouse, and the first batch of supper stalls were born in Guangzhou, showing the unlimited consumption vitality of Guangzhou at night.

The launching ceremony also released data related to Guangzhou's night consumption. Data show that the top three of the Guangzhou Night Consumer Industry are night purchase, night food, and night entertainment.

In terms of "night food", more than 150,000 catering merchants in Guangzhou operate at night, and the late night cafeteria relay for 24 hours; "Night Tour", the "Pearl River Night Tour" is ranked first in the Top Ten Night Tour Rivers in China. The number of receptionists ranked second.

In addition, in terms of "night entertainment", the top five business districts with the highest night consumption in the city are Tianhe Road/Pearl River New City, Chimelong/Wanbo, Beijing Road/Haizhu Plaza, Shangshangjiu/Yongqingfang, Jiangnan West/Industrial Avenue. New entertainment venues such as dense room reasoning, VR, and script killing are constantly emerging, which greatly enriches Guangzhou Night Entertainment Consumption. The fierce and lively night consumption is becoming an important factor in attracting foreign tourists in Guangzhou. The night consumption of foreign tourists accounts for 54.2%.

"Guangzhou is building an international consumer center cities with global influence and reputation. It is a deserved meaning to develop high -level night consumption." Wang Xiaohua said that holding the 2022 Guangzhou Night Consumption Festival is to integrate resources from all parties and form formed New model of night consumption in large union, big promotion, and large pattern.

Next, the summer consumption activities will be held during the night consumption festival- "Yangcheng Happy Purchase • Summer Gala" will be selected in the first five rounds of the most popular consumer vouchers. Overlapping financial institutions and merchants have a colorful summer discount, and provide citizens to the summer "travel, tour, purchase, entertainment" colorful courtesy.

Yangcheng Evening News · Yangcheng Pai information map

Guangzhou Consumer Coupon directly drives consumption of 2.168 billion yuan

Since the beginning of this year, Guangzhou has introduced various policies for benefiting people and enterprises to build an active and active consumer market. The 100 million yuan government consumer coupons have been delivered to the merchants who have been delivered, covering food, drinking, and fun. Promotional discounts and special exhibition experience activities, injecting strong vitality to help Guangzhou build international consumer cities and accelerate consumer quality upgrades.

As of June 30, Guangzhou has completed five rounds of "Yangcheng Happy Purchase" consumer coupons, issued 2.53 million consumer vouchers, attracting 5.61 million consumers and 6,930 corporate stores to participate in the event, directly driving consumption of 2.168 billion yuan, driving consumption consumption The multiplication is 29.09 times, which has the effect of restoring passenger flow and activating the market, and achieved the purpose of driving consumption and boosting the economy.

The popularity of consumer coupons gathered the fireworks of thousands of years of merchants.Since May, the catering industry in Guangzhou has recovered rapidly, and the lively scenes of major shopping malls and well -known restaurants on the street have reappeared. The revenue of catering companies such as Guangzhou Restaurant, Nanhai Fishing Village, and Xiangquan Hotel has risen significantly.With the arrival of the summer, the night consumption of the main business district in Guangzhou will be even more popular.Source | Yangcheng Evening News • Yangcheng School

Responsible editor | Wu Anqi

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