"Luzhou Laojiao 1952" Chengdu was listed: 赓 赓 赓 赓 赓 赓 ““ ““ ““ ““ ““ value

Text/Weekend Figure based on Luzhou Laojiao

In 1952, the national unified college entrance examination enrollment system was established. For the first time in the history of New China, the first railway of New China was opened to traffic, the first national wine evaluation meeting was held in Beijing ... This is a pioneering significance Special year.

The first national wine evaluation meeting held this year profoundly affected the development of the Chinese liquor industry. In order to revitalize my country's national industry, the former Ministry of Light Industry decided to hold the "First National Wine Club" in Beijing that year. New journey of liquor wine.

Grass snake gray line, thousands of miles. A pioneering seed was buried in 1952. Today, 70 years later, the veil in Chengdu, the country of Tianfu -July 8th, on behalf of Luzhou Laojiao, the spiritual value of the new journey of Chinese famous wine in 1952, inheriting 698 The traditional brewing skills of the flavored white wine, which bred a strategic brand that led Luzhou Laojiao's comprehensive revival- "Luzhou Laojiao 1952" was officially launched in Chengdu.

Chinese famous wine pioneer

In 1952, the GDP in Sichuan was only 2.46 billion yuan, and it was mainly based on the traditional agricultural industry, and economic development urgently needed. At that time, Sichuan wine was still in the original production stage of workshops, and it was urgent to establish a brand leaping development.

The first national wine evaluation meeting held at the end of the year, the first shot of revitalizing the Chinese liquor industry, helping the Chinese famous wine brands across the country, and also promoting the awareness of Chinese wine companies to develop brand awareness. The important step has written a strong stroke in the history of Chinese liquor.

Enterprises are strong, and enterprises are strong. As an important company in my country's food industry, in the past 70 years, Luzhou Laojiao has always been closely linked to the country's development. Among them, Luzhou Laojiao is both a participant and beneficiary of the development of the country and the contributor to the development of the country. It is also the leader of industry development.

After being awarded the "Chinese Famous Wine" in Luzhou Laojiao, how to promote its own development while driving the entire liquor industry leapfrog development, which became the mission of the superior department at that time to give this leading enterprise. Luzhou Laojiao lived up to the mission, and made great contributions to the liquor industry in the aspects of white wine technology progress, brewing talent training, craft innovation, and shape.

There is a spiritual background of an era, and the Chinese famous wine temperament and connotation showed by the Laojiao of Luzhou. One of the most distinctive features and souls is the leading leadership.

"Famous wine is the creator of the leap of liquor technology, the practitioner of the ecological brewing of liquor, the pioneer of the quality upgrade of the liquor, the shaped by the brand image of the liquor, the demonstration of the liquor brand consumption, the inheritance of the liquor culture inheritance Watchman, the carrier of the construction of the liquor production area, and the promoter of the international development of liquor. "Song Shuyu, the chairman of the China Wine Industry Association, said that the Chinese famous wine represented by Luzhou Laojiao profoundly interpreted the leadership of Chinese famous wine and Chrome for spirit.

Quality leader

As an excellent ethnic enterprise with deep cultural heritage, a generation of Luzhou Laojiao population has been granted and cared for, so that Luzhou Laojiao's traditional brewing skills of Luzhou Laojiao Pond and Luzhou Laojiao wine can be allowed. "Double National Treasure" inherits to this day and has been carried forward.

From the brewing of ancient law, the transmission of teachers and apprentices to the core technology of the industrial system, it not only reflects the continuous advancement of the Chinese winemaking industry, but also the concentrated manifestation of Chinese liquor culture. It is a typical representative of the continuous development of traditional Chinese manufacturing industries. The new big item "Luzhou Laojiao 1952" paid tribute to the pioneering era of Chinese famous wine.

At the press conference held on the same day, the organizer also demonstrated the unanimous evaluation of the eight famous Chinese liquor experts such as Song Shuyu, Hu Yongsong, Li Dahe, etc. Full, sweet and round, long aftertaste, refreshing mouth, and typical style.

"Luzhou Laojiao 1952" inherited the fragrance of the wine named in 698, leading the comprehensive revival of Luzhou Laojiao, and it will become a representative of the value of high -end strong fragrant liquor. At the same time, for consumers, "Luzhou Laojiao 1952" will fully meet consumers' demand for higher quality and fragrant liquor, lead consumption to promote upgrading, and help people have a better healthy life.

Famous wine value reshape

"For Luzhou Laojiao and the Chinese liquor industry,‘ Luzhou Laojiao 1952 ’will shoulder‘ three major values ​​’.” Liu Miao, Secretary of the Party Committee and Chairman of Luzhou Laojiao Co., Ltd., said that the release of this single product will shoulder the value of Chinese liquor wines, that is, to convey the revitalization of the Chinese liquor industry to the world; shoulder quality value, so that consumers can taste the tongue tongue. Art; shoulder the brand value, and develop the Luzhou Laojiao system to develop rapidly, and promote the acceleration of Luzhou Laojiao to accelerate the revival and create glory.

"Let the brand value and revenue return to the status of Chinese famous wine, reshape the top three pattern of Chinese liquor brands, and achieve the strategic goal of the comprehensive rejuvenation of the Luzhou Laojiao brand." Lin Feng, general manager of Luzhou Laojiao Co., Ltd., said, "Luzhou Lao Lao Lao Lao Lao "Cellar 1952" is positioned as "Chinese famous wine masterpieces" with the three major concepts of "Creation of Famous Wine, Leading of National standards, and paying tribute to classics". The value benchmark of liquor wine.

"The 5th Chinese famous wine cicada, 24 generations of ingenuity, 70 years of fragrance. 'Luzhou Laojiao 1952' in the future is available." The dealers of the meeting said that the listing of "Luzhou Laojiao 1952" will be listed in the Chengdu market.The entire industry has injected new driving force and continuously promoted the overall image and brand upgrade of the industry.The originator of the strong fragrance is full of the fragrance of Chinese liquor, and the "mountains and rivers and sea" that span the development of the industry. All the pioneers, after the baptism and time of time, the sedimentation is inherited and classic.From "1573" to "1952", Luzhou Laojiao inherits history and shoulders the mission. It is ushered in its own "highlight" moment, looking forward to the value of "Luzhou Laojiao 1952" to accelerate and reshape Chinese famous wine.

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