Japanese media: Epidemium changes Chinese gym charges

"Japan Economic Shimbun" June 13th article, the original title: the epidemic changes the Chinese gym industry, and the monthly payment method is supported by beginners to support Chinese emerging gyms that are attracting beginners of fitness and gain rapid development. Since the outbreak of the new crown pneumonia, people's awareness of health has improved. Although the fitness industry has benefited, it is always facing the risk of temporary suspension of business under the general policy of "dynamic clearance". In this context, the innovation of the gym charging method and the combination of the network became a difference in competitiveness.

"Super Orangutan" is a gym chain, which has opened about 250 stores in China. According to data from a Chinese survey company, the "Super Orangutan" is valued at about 6 billion yuan, which is about to be among the ranks of unicorn companies. Beginners of fitness can book or cancel the course in this gym through smartphones. The cost of each fitness class is tens of yuan, and in principle, there are no fees. Mr. Yi, 32, started this fitness course since last summer, and now twice a week. He said, "I do not charge the fees, although I can be canceled at any time, but I can maintain the habit of fitness."

In addition to providing personal fitness training in 30 cities in China, it also provides collective fitness training in addition to providing personal fitness training. Users of "Le Carved" can choose monthly payment or annual payment, or they can also pay for payment according to the number of courses. In China, the emerging gyms paid according to the number of courses have received widespread support from consumers. This method of payment can make the beginner of fitness do not feel pressured because of too many early fees.

In China, each region will make specific regulations on the development of catering and entertainment in accordance with the degree of development of the local epidemic. For fitness enthusiasts, if paid on a monthly or annual annual, then when the epidemic situation is severe, the gym may be temporarily shut down, which will cause the pre -paid fees to waste. In addition, after the outbreak, many gyms closed due to difficulty in operating, but they did not refund the consumer deposit or annual fee in time, causing many disputes, and some gyms had to adjust the payment method (to attract more customers). Essence (The author Bitian Yuyou, translated by Zeng Mao)

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