Sales fell again and again, why do people don't like to drink beer?Four reasons, cruel but realistic

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After a small summer, three -pointers a day. As the weather is getting hotter and more and more drinking cold drinks. When drinking cold drinks, there is a very strange phenomenon, that is, the sales of beer are not as good as before, why do people not like to drink beer? Intersection Four reasons, cruel but realistic. Many people may have some questions. How do you know that there are fewer people drinking beer? Let's take a look at a set of data next. After reading it, everyone understands.

This data comes from the National Bureau of Statistics. The statistics of the data are mainly from June 2021 to June 2022. We can see the same year. The sales of beer really fell, especially in 2022 , Especially obvious.

In February 2021, the cumulative increase in beer production increased by 61%; March 2021 increased by 33%year-on-year, and cumulative increased by 50.7%; in April 2021, beer production increased by 1.7%year-on-year, a cumulative increase of 33.6%; , Cumulative growth of 18.9; in June 2021, a year-on-year increase of -14.2%, a cumulative increase of 10.3%.

In February 2022, the cumulative increase in beer production increased by 3.6%; in March 2022 beer increased by -10.3%year-on-year, a cumulative increase of -1.5%; in April 2022 beer increased by -18.3%year-on-year; cumulative growth of -6.2%; May 2022 year-on-year year-on-year year-on-year year-on-year The increase of -0.7%, a cumulative increase of -5.2%.

Let's take a look at the cumulative value of beer production (thousands of liters), from 2021, 2 to May, 504.7, 822.0, 1140.9, 1498.5; 1425.8. From the growth of beer production and the cumulative value of beer, in the same month, the decline of beer is very obvious, and it can be said that it is a cliff -like decline.

Sales fell again and again, why do people don't like to drink beer? I think there are 4 reasons behind it

First, the change of beer crafts and blending beer destroy the market

Many people are reminiscent of the previous beer and think that the beer at the time was delicious, but the beer now can only be said to be beer. We all know that beer was originally fermented with malt and beer flowers, but for mass production, Industrial beer has added a lot of syrup, rice, starch, and even cheap beer to add flavor. This will undoubtedly reduce the word of mouth of beer.

Second, people's consumption is more rational and pays more attention to physical health

The epidemic of several years has made many people start to be cautious, especially in terms of consumption, it is no longer eating and drinking, but pursuing more rationality. There will be a beer belly, which will also affect people's physical and mental health, so this will also lead to a considerable number of people who start to use tea to replace wine.

Third, the raw materials rose, the cost price increases, the price is more expensive

In the past, the price of beer was very affordable. Basically, 2 yuan could drink good beer. Now it is rarely seen beer of 2 yuan. This has a lot to do with its cost increase. Beer, and beer is a very expensive raw material. If you want to make beer with high -quality beer, this cost is relatively high.

Fourth, the population is aging, and the atmosphere of drinking is much pale

In the past, we can often see that some people are shirtless, holding beer and pouring into their mouths. Look at it now, few people do so. First, these people have slowly entered the old age, and people love it more. Drinking white wine, and some young people do not form a beer as before, coupled with the increase in motor vehicles, many people are willing to not drink beer, and drink tea and healthy.

【Food Speaking】

Now when it comes to drinking beer, many people will feel that this is hurting the body. This concept will also cause people to not like to drink beer. Friends, do you think that the sales of beer are declining now, and what are the reasons? Welcome everyone to leave a message to discuss.

[This article was originally created by "small talk", which was first issued in the Baijia number: "Small talk", not to delete, stolen it without permission, infringement must be investigated]

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