Zhong Xue Gao was scolded, "He" won numb

This summer, netizens are too busy.

The entire network was scolding Zhong Xue Gao to eat glue, while twisting his head to eat Snow Lotus.

The easiest "popsicle" -s even without sticks. A pack of five cents, no price increase in 13 years, a few minutes of profit.

Don't be afraid of unhygienic, the internal photos of the factory have been exposed: the purification workshop is fully produced, and the food safety is absolutely guaranteed. The conscience of domestic brands is reflected in this pack of ice cubes.

100 million netizens shouted "Defending Snow Lotus" and determined to protect the small pure land of 10 cm in the ice cream industry.

In fact, everyone's protection is not Snow Lotus, but the simple and beautiful summer in memory.

The summer in memory is very hot and long, making people want to lie in bed for a lifetime. The popsicles in the refrigerator are all wholesale prices, and the air is filled with thick dew water.

Those who are a little irritable and a bit boring, maybe the most leisurely years in this life.

Now, the air conditioner of the constant temperature replaces the fan. The price of the popsicles is unattainable. If you can't buy Snow Lotus for a while, and you want to be old, you can only rely on a bottle of flower to create an atmosphere and bear all.

Hua dew water, the "universal water" of the Chinese people, in the impression, it can relieve itching and exorcise mosquitoes, smoke clothes and wake up. It is a must -have at home, a cheap bowl; it is domineering and protects summer.

In fact, everyone does not know that on the vast battlefield of Sino -foreign daily chemical products, it is like a fighter with a creamy frost, with a century -old struggle history of national enterprises, and is still fighting difficulties.

Today, Xiao Shi will tell you about the history of domestic goods behind Hua Lu Shui.

humiliation

The predecessor of the flower dew is called "Florida Water". Behind it is humiliation.

On August 29, 1842, the Qing Dynasty and Britain signed an unequal "Nanjing Treaty" to cut Hong Kong Island to the United Kingdom. Since then, Hong Kong has entered countless foreigners and foreign goods.

At that time, the cosmetics of Chinese women were either DIY or hand -made by hand, and the quality of quality was different. After the 1970s, when Toyo and European and American cosmetics flowed into the Mainland from Hong Kong, whether it was Shanghai's "Lao Miao Xiang" or Yangzhou's " "Xie Yichun" could not resist foreign merchants.

China's cosmetics market has been severely hit. If it is not expensive, I am afraid that the "old names" will be disappeared in just a few years.

Among the public products, the American Gulong Water Florida Water is fresh and sweet, citrus incense, which makes women customers crazy.

Just when the daily chemical products in China were hit, the rescue people appeared.

His name is Feng Futian, a Cantonese, and he operated medicines in Dejianyang, Hong Kong when he was young. This person is a master of inner rolls. Not only is he diligent in work, but he also has a variety of skills such as English, medicine and other skills, and saved a stroke of entrepreneurial funds. He ambitious, to do something big.

Using his father -in -law's relationship, Xiao Feng made a formula of "Florida Water". He improved the recipe and prepared a perfume that was more suitable for Chinese people. He planned to imitate the Western cosmetics factory and put this perfume into mass production.

Ouyang Xiu's words "Ruan Lang Gui": "The flowers are heavy, the grass cigarettes are low, and the curtains are drooping." Feng Futian decided that this version of the Chinese ancient dragon water is called "Hua Lu Shui".

In 1898, Feng Futian resigned to start a business, spent 20,000 silver dollars to buy private houses and equipment, and founded "Guangshengxing". He set the name of the brand -Double Sister.

"China Industry" records: "The large -scale cosmetics factories in my country are based on this."

Marketing

It is true that Feng Futian is a marketing ghost. He has made a full set of brand packaging for Guangshengxing and "Double Sister Hua Lu Shui". Its professionalism and comprehensiveness are comparable to contemporary Internet operations managers.

First of all, he interpreted the "Guangshengxing": Guangde, Guangde, Hou Life, Gathering the hearts of the people, and traveling the world.

Then, he designed a beautiful trademark for the "Double Sister": two beautiful soft girls held their hands and their clothes were exquisite. This trademark was shocked at home and abroad, and was also imitated by a Japanese named Shima Richo.

Boss Feng advertised the double sister Hua Lushui in the paper media to expand the popularity: refreshing the mind, relieving itching. Slogan's words are simple, and you understand at a glance.

In 1903, he landed in Shanghai and made a derivative of the "Double Sister" -monthly card. This move has not only made the "double sister" a magic capital, but also accumulate historical and cultural connotations.

In fact, this kind of card is originally a "beauty painting" printed by foreign companies to sell products. Feng Futian has made improvements. With China's real beauty as a model, he asked famous artists to draw a month card and make exquisite production. As soon as it was launched, it was favored by consumers.

At that time, the society was feuded. It was difficult to find two beautiful models. Boss Feng simply found two good -looking male models.

To this day, many people are still searching for the monthly cards of Guangsheng. Those cheongsam beauties with a variety of cheongsams make people who like "old Shanghai" unlimited reveries, and they can't stop.

conscience

Once the launch of the flowers of Guangshengxing, it became a explosion. Not only did the marketing well do, but also selling "conscience".

At that time, many people determined that the cosmetics were not expensive for granted, and ordinary people deserved their eyes. Feng Futian realized that the people needed cosmetics, and the dew water should be pulled down the altar.

According to the records, in the 1920s, a bottle of conventional dose of domestic dew is only one cents, and the Chinese can easily buy it. Everyone is fragrant and happy.

While "Double Sister Hua Lu Shui" is hot, other merchants have also awakened. In 1907, Zhou Bangjun, chairman of the Shanghai Chinese and Western Medicine Bureau, developed a new type of flower dew, and was officially launched in 1929. It is named "Star Flower Dew Water", which is lighter and not afraid of spraying on clothes. The outer packaging says "more Chen Chenxiang" -the alcohol content of the product is as high as 70%.

In 1911, Fang Liuxian, the owner of the "China Chemical Industry Society", launched the "Samsung Brand" series of cosmetics, and successively launched snow paste, raw oil, flour, and flower dew.

In 1925, the May 30th movement broke out. The wave of "resisting foreign goods and revitalizing domestic goods" came, and the purchasing power of Chinese people's domestic goods skyrocketed. The ethnic enterprises were blooming, and Xia Shilian and Lu Hua were breathless.

The ethnic entrepreneurs made a profit in the mall, and turned their profits to the battlefield to support the Anti -Japanese War.

The "Samsung brand" owner Fang Liuxian is particularly active. He has set up a temporary hospital in the factory many times, and the public welfare and wounded will be held. Don't forget national shame.

The righteousness of the national capitalist anger the Japanese, and they decided to "kill a hundred".

On July 25, 1940, Fang Liuxian took a car to work as usual. The car was driving to the center of the road, and he was suddenly intercepted by four gangsters. During the chaos, Fang Liuxian was shot.

The gangster brought Fang Liuxian to the Second Action Team Department of the Second Action of the No. 76, and repeatedly abused.

Two days later, Mrs. Fang received the news of the funeral home. She went, and saw her husband lying quietly on the lantern bed, full of scars.

Under the influence of the war, ethnic enterprises are weak, or withered, or transfer. It is difficult to buy a bottle of "star flower dew water" again.

Iterate

For decades, ethnic enterprises have been liberated for decades, and finally they have been liberated and looking forward to dawn. Under the general trend of "public -private partnership", Guangshengxing, Star Factory and other enterprises were merged into "Shanghai Star Household Chemical Manufacturing Factory".

This is the future "Shanghai Jiahua". Hua dew, elegant frost, beauty, and friendship cream are its star products.

In the era of "reform and opening up", women in China were inseparable from the old three: flower dew, cool body powder, and snow paste. For thirty years of minimalist skin care, the brain gully and bone gaps are full of flower dew water.

Classic, but another unchanged.

In 1989, Li Huiliang, a research and development person in Shanghai Jiahua, used the ancient prescriptions and iterated to dew, and added toad crisp, pearl powder, majestic yellow, beef, borneol, and musk six flavor Chinese medicine to alleviate skin diseases such as mules in summer.

Therefore, the familiar "Six God Flowers" was born, and quickly occupied 60%of the flower dew water market. The Liushen shower gel was also loved by Aiwu and Wu, and its influence continued until "before 95". In the early childhood when it is easy to start with sister -in -law and mosquitoes, the six gods are the forever gods of everyone.

If you have to find a product that can grab the Six Gods, it is probably Longliqi -a company that enters the water with snakes. It is said that snake oil and snake bile can anti -inflammatory and moisturize.

No one has compared these two seriously. When we have not grown up enough, we have enough money and wisdom. When we can buy two bottles of different flower dew water at the same time, the flower dew water and the ethnic enterprise behind it are slightly micro.

fighting

Not many people have used flower dew.

Reform and opening up make China better, and it has also stressed that Chinese domestic products are under great pressure. Foreign brands settled in China and contracted one -stop for Chinese people's makeup, mosquito repellent, and skin care business.

Mosquito repellent water in Thailand and Japan is said to have significant effects, and big -name perfumes are much better than flowers. In the shopping mall of the defeat of the king, the cheap flower dew water is like the poor children in the ladies.

The same destiny as it is Chinese toothpaste, Dabao SOD honey, US plus net cream ...

They are not good enough, they just do not market like Snow Lotus. This truth, many Chinese did not know at the beginning, but foreign capitalists were clear.

In order to completely crack down on domestic brands, some daily chemical giants abroad have begun to acquire China ’s daily chemical companies. China toothpaste, Dabao, and Meijiajing have been sold one after another. I look forward to fighting for foreign investment.

What about the result? After the acquisition, China toothpaste rarely showed up in the market, and Dabao no longer "see" with the Chinese.

One example of the acquisition case was one example, and it was the Six Gods.

Shanghai Jiahua desperately guarded the Liushen without letting go, carried it by himself for five years, so that foreign capital finally gave up this piece of fat.

This is the classic battle of Chinese national enterprises with weakness.

But the battle continued, the six gods, and many classic domestic goods, and also to compete with foreign brands. They are mostly weak and weak, but they have been hit, but they are not reconciled and do not give up.

The future is unknown, only to move forward.

It is said that the Internet era is impetuous, but the Internet has given domestic brands. In the major live broadcasts, the anchors recommended countless good domestic products to fans, and the forgotten old brands and conscience brands have a chance to show themselves.

The development of information allows consumers to understand more truths.

We heard that Hongxingrk had donated 50 million disaster relief supplies to Henan under the condition of debt; Tan Carpenter helped people with disabilities to solve employment problems; bee flower shampoo only increased two dollars in the past ten years ...

This "impetuous" era has given new opportunities for new battlefields, new opportunities. It also gives us new ideas and perspectives, looking at "goods" and "consumption".

Those who do n’t have to be, those who come to be chased, hope that the motherland is prosperous, the domestic goods are strong, you and I are becoming more sober.Picture source: network

8 / jul / 2022

Produced: Visual Visual

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