You want to find a soul partner on Soul, but the scammers want to introduce you to "killing piglets"

Radar finance produce | Li Yihui edited | Deep Sea

"If you are unhappy, you will come to soul."

But if you really come to Soul, you need to be careful about killing the pig trap trap.

Soul went online in 2016. With new gameplay such as non -value virtual social, soul matching, and interest maps, it has solved the pain points of strangers to a certain extent. Essence

However, with the influx of huge users, the criminal activities of cyber fraud have also been pervasive. Behind the glorious data, Soul has repeatedly burst into a hotbed of "killing pigs". Only the amount of statistics involved is 8.97 million, which makes Soul's prospects confusing.

It is understood that people who are single, divorced, and dissatisfaction with marriage constitute the user group of Soul, and they are also the goal of killing pigs. Judging from the encounters of some interviewed users, although they have been vigilant and precautionary, scammers often set up suites, PUA skills are skilled. In the end, the victims not only lost money, but also suffered from continuous mental destruction.

After several "killing pigs" out of the circle, Soul also realized the seriousness of the problem, and spontaneously added anti -fraud measures, such as the title and the launch of the "Star Fraud Guide". In the prospectus, Sou said that in addition to the content review mechanism of algorithm drive, the company has reached the ability to improve the detection capacity with the help of intelligent fraud screening and manual monitoring.

However, these are not enough. An internet analyst of a media believes that user volume and community quality are often contradictory, and it may also affect the user experience. As a commercial company, Soul naturally became the first to grow. It seems to have become a dilemma between compact compliance responsibilities and balanced user experience.

Soul into a piglet hotbed

In recent years, online fraud has renovated. With the rise of strangers' social economy, various social apps represented by Soul have become a breeding ground breeding of pigs.

The so -called pig -killing plate refers to acquaintance through love and dating software. The scammers and victims gradually "cultivate feelings" and develop into love relationships in frequent and sustainable chats. When the time is ripe, you will start to implement fraud and cheat money for various reasons.

For example, the Taizhou Evening News reported a case of killing pigs together. In November 2020, Ms. Wang downloaded a chat software called "Soul" on her mobile phone. In early December 2020, Ms. Wang met "Mr. Xu" on the software.

From the daily chat to daily chores, the two talked about it. After adding WeChat, Mr. Xu kept asking for warmth, and soon the two sides fell into a sweet period of love.

One day, Mr. Xu revealed that he was a website administrator. If he had inside information, he could make a stable earnings, but he was inconvenient to operate. He instructed Ms. Wang to register an account on the "Genting Entertainment" gambling website and help them recharge 20,000 yuan to buy the website lottery. They made 4,000 yuan on the same day.

Seeing that Mr. Xu often made money, Ms. Wang couldn't stand the temptation, and she also registered her account to buy it simultaneously. In order to earn more at a time, Ms. Wang has recharged it in her personal account one after another, and the account amount has reached more than 8 million yuan.

On the evening of December 28, 2020, when Ms. Wang purchased the lottery, the account showed that the funds were frozen and asked to pay half of the total funds of the account as a breach of contract to thaw. At this time, she realized that she might encounter a scam and immediately called the police to the public security organs.

Radar Finance found that similar cases are not a small number of cases. Among them, Soul, known as the main soul, often appears in official notifications in various places.

On March 13 last year, Meizhou Public Security "Ping An Meijiang" reported that a lady of Meizhou was scammented by 230,000 scammers who met in Soul; on March 23, the Changzhou Public Security Bureau Xinbei Branch notified that a Changzhou girl was deceived on Soul by Soul. 610,000.

On March 23 this year, Ping An Puyang notified a case of fraud in the "killing piglet".

From March 13th to March 17th, Ms. Liu of Laigang Township met a person named "Cheng Zhongyun" through chat software soul. After two days of chatting on this chat software, Ms. Liu was immersed in the sweet words of "Cheng Zhongyun". During the period, "Cheng Zhongyun" said that Ms. Liu invested to make money.

Subsequently, Ms. Liu logged in to a "investment" website under the guidance of the other party. After Ms. Liu invested 100,000 yuan on the website, the website showed that she made a profit of 800,000 yuan. But when Ms. Liu was ready to raise it, the other party asked Ms. Liu to pay a deposit of 17,3520 yuan. After Ms. Liu paid the deposit, the other party rejected Ms. Liu with various reasons (brushing water, etc.). Cheated.

According to media statistics, in the past two years, the public security department alone disclosed that there were more than 10 cases of pig killing on the Soul platform, and the amount involved ranged from tens of thousands to millions. The highest amount was even as high as 3.68 million yuan, and the total amount reached 8.97 million yuan.

However, from the perspective of public information, the above amount is only part of the funds involved in the case. Recently, there are relevant cases to see the newspapers.

On July 7, Huasheng reported on the line of "soul" to remove 170,000 deceived incidents, which is also the enthusiastic "brother" that Soul knows. Falling into a scam.

Police handling the case told the media that this was a typical "pig -killing" case. Scammers found lock targets through social software, acquired trust little by little, and seduced the victims to transfer the victims by investing in financial management. It is easy to fight against fraud and difficulty

What role did SOUL play in the case notification?

In some analysts, as a social platform that built a relationship for strangers, Soul seems to have become an excellent platform for criminals to find appropriate objects.

Under this anonymous social model, not only can they use the personal information shown by Soul users to judge the personal economic situation, but they can also choose an object to communicate, understand the user's personality, hobbies, and design the corresponding fraud routine.

In fact, the chaos breeding on the platform also made Soul experience the pain of growth. As early as June 2019, SOUL was removed from the shelves for illegal and illegal content such as obscene pornography.

Zhao Zhan, a lawyer at Beijing Yunjia Law Firm and a special researcher at the Intellectual Property Research Center of the University of Political Science and Law, believes that social software companies need to invest enough resources to ensure that they are prompting risks. In conjunction with the public security organs to crack down on criminal suspects.

Under the pressure of compliance, SOUL had to change the method and increase the governance of compliance.

For example, automatically push the "Star Fraud Guide" to the new registered users. During the chat process, if the user receives the word "transfer", the system will block the message for the message receiving party.

The platform specializes in the "SOUL Anti -Fraud Center". As a "big speaker" of anti -science popularization, various anti -fraud experience can be quickly collected and cleaned up to illegal information such as suspected fraud and publicized illegal accounts.

According to data, the SOUL Anti -Fraud Center was closed in 2021. 1.05 million. By introducing the AI ​​model, it is currently actively intercepting more than 95%of fraud.

But even so, the latest fraud case shows that it is still difficult to prevent it completely. An important reason is that after the purpose of the new user came in to make friends, it is often chosen to change WeChat or other software. It is difficult to precipitate the relationship chain in Soul to bypass the audit mechanism of the platform. Of course, this is also a common problem for strangers' social platforms.

In addition, while the audit mechanism is added, it also brings a new problem to Soul, which is affected by the user experience.

According to the third -party complaint platform Black Cat complaint information, more than 500 complaints about the soul title, some users claim that they have been named for no reason, and even talked about some anime topics, they are forced to offline by the platform.

Some users even said that they have not been used after registering their accounts, and recently logged in to find that the account was abnormal.

In this regard, some Internet practitioners analyzed that the social business of strangers is a double -edged sword. Strengthening the information review will definitely cause some users to be punished. The user experience will be greatly reduced. Will look up again.

How to use and control this double -edged sword in the socialization of strangers will be the key to testing whether Soul can go further and more stable in the mobile social field.

Layoffs, losses and bleeding listing

Soul running all the way on the Social Circuit of Strangers, the capital market has become its next stop.

On May 10, 2021, Soul submitted a prospectus to the US Securities and Exchange Commission (SEC) and tried to land on Nasdaq. However, on June 23 of the same year, Soul, which was in the IPO pricing process, was listed on the market.

Soul stated that after updating the pricing range, it got a very popular market feedback. In this process, the company also received the possibility of other capital operations. After careful thinking, the management first suspended the IPO's pricing process, and major shareholders Tencent also supports this decision.

After the listing, Soul came out of the news of layoffs. In May this year, the company was exposed to 30%of the layoffs, involving almost all business lines.

A former employee revealed to Times Finance that the annual award of the staff was only one fold, and the normal N+1 layoffs were almost impossible. In addition, he believes that the main reason for layoffs is the disorderly expansion caused by the misjudgment of Soul management in the past year.

From the data point of view, this judgment is not unique. The prospectus shows that as of the end of the first quarter of 2022, the number of employees of the company reached 1910, and the number of numbers in the same period last year was only 884, and the number of people had doubled.

After experiencing large -scale expansion, the costs of Soul have risen. For example, the company's sales and marketing spending increased from 621 million yuan in 2020 to 1.513 billion yuan in 2021; the same period of administrative expenditure increased from 88 million yuan to 203 million yuan.

Coupled with the increased salary expenses brought by the personnel, SOUL losses expanded year by year. Specifically, from 2019 to 2021, Soul's net loss reached 353 million yuan, 579 million yuan, and 1.324 billion yuan, respectively, losing 2.256 billion yuan in three years.

From the perspective of the industry, it is difficult to stop the pace of burning money, and listing financing as soon as possible becomes a must -have for Soul.

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