Liu Xiang sued New Oriental's infringement and received 6,000 yuan, and during the peak period, more than 100 million yuan

Radar Finance | Meng Shuai editor | Deep Sea

In June, the once -slug New Oriental emerged from the live broadcast track, and became a dark horse in the live broadcast industry by the knowledge. However, New Oriental has recently become the focus of external attention due to infringement disputes.

A few days ago, the Beijing Court Judgment Information Network announced a judgment of cyber infringement disputes associated with Beijing New Oriental Promotion Consultation Co., Ltd. (hereinafter referred to as "New Oriental's Prospects"). According to the judgment, it was the former Olympic champion and "Asian Flying Man" Liu Xiang who appealed to New Oriental's future.

Liu Xiangfang said that on August 9, 2016, the future of New Oriental went abroad to publish an article entitled "Liu Xiang from Liu Xiang to Fu Yuanhui this year from 8 years ago to Fu Yuanhui, and China is really strong". Among them, China In the article, it has not been authorized by Liu Xiang to use many portrait pictures of Liu Xiang, and the significant position at the end of the article also implanted commercial publicity information such as "American Nagano Middle School National Tour" and public account QR code.

Liu Xiangfang believes that the aforementioned behavior of New Oriental going abroad is intended to use Liu Xiang's social awareness to attract attention to achieve the purpose of promoting and promoting its brand, education and training. Therefore, Liu Xiang sued the new Oriental's future abroad to infringe his portrait rights, asked the other party to apologize, and proposed that the other party needed to pay the economic loss and mental damage of 150,000 yuan and a rational expenditure of 5,000 yuan.

According to the materials submitted by the first instance of New Oriental, the article involved in the case has been deleted, and the reading volume of the article was 676 when deleted.

In the first instance of the court, the future of New Oriental went abroad to constitute the infringement of Liu Xiang's portrait rights. Although the article involved in the case was used, the relevant pictures were photos of Liu Xiang, and the statue of Liu Xiang was not ugly and dirty, and the infringement was mild.

In the end, the court made a trial of New Oriental's future apology, but because the evidence in the case was not enough to determine the loss caused by the infringement and the specific situation of the New Oriental profit, it was determined that the new Oriental future to compensate Liu Xiang's economic loss is 6000 to 6000 Yuan. Due to the failure to prove the serious mental damage caused by the infringement, the court did not support the proposal of the mental damage proposed by Liu Xiang.

In the future, Liu Xiang believes that the amount of judgment is too low, which can neither make up for his own losses, nor can he effectively punish the other party's behavior, so he will appeal again. However, the court rejected the appeal in the second instance and maintained the original judgment.

Tianyancha shows that New Oriental's future abroad is the only full -time institution under New Oriental who is engaged in studying abroad. The company was established in February 2004 with a registered capital of 5 million yuan. The beneficiary shares are 99%.

Radar Finance noticed that New Oriental's future abroad involves many judicial disputes. Tianyancha shows that as of now, there are 15 service contract disputes related to the prospects of New Oriental, 5 reputation rights disputes, 3 disputes in the communication rights of work information networks, and 3 entrusted contract disputes. In 2014, New Oriental's future abroad was fined 50,000 yuan in the name of limited liability companies or joint stocks branches due to unregistered.

It is worth mentioning that Liu Xiangxian, who has retired at the moment, rarely shows up, but as a sports superstar like Yao Ming and Li Na, Liu Xiang at the peak period has huge business value.

In 2004, Liu Xiang, who had not shined at the Athens Olympic Games at the time of the list of the year, got endorsements such as Nike and Coca -Cola with the good results in the Golden League in the World Track and Field. The income is 1.6 million yuan. Subsequently, Liu Xiang became famous at the Athens Olympics with his outstanding performance. One year later, Liu Xiang's income soared to 23 million yuan, rising to the third place in Forbes Chinese celebrities.

In 2006, Liu Xiang broke the world record with 12.88 seconds, and once again became the pride of the Chinese. According to media reports, at that time, the upper limit of the China Association raised the upper limit of its advertising endorsement price from the original 10 million yuan to 12 million yuan. It is reported that Tian Xie sets the upper limit of five first -level endorsement brands for Liu Xiang for Liu Xiang, and each endorsement price is about 10 million yuan. From the small and famous 300,000 to 10 million yuan before the Athens Olympics, Liu Xiang's value has been tens of times in just a few years.

In 2007, Liu Xiang's revenue on the Forbes Chinese Celebrity List reached 58 million yuan, second only to Yao Ming's 260 million yuan.

According to the Beijing News, before the 2008 Beijing Olympics, Liu Xiang's business endorsement was as many as 14. Although the Olympic Games suffered injuries, Liu Xiang also rely on the harvest of the first half of the year to obtain 130 million yuan in revenue.

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