Active communicator and model practitioner of the concept of ecological civilization ⑦ 丨 Explore the path of publicity and innovation and development of the Sixth Five -Year Plan on the Sixth Five -Year Environment

General Secretary Xi Jinping wrote to congratulations to the national home event of the Sixth Five -Year Environment Day in 2022 that "the ecological environment is the foundation of human survival and development." The body is doing hard work, and the beautiful home of the descendants will leave the beautiful home of the blue, ground green, and water. " How to do a good job of active communicationists and model practitioners of ecological civilization concepts? See what knowledge and experience suggestions are related to relevant people from all walks of life.

National home event on the 6th Five -Year Environmental Day of 2022 was successfully held in Shenyang City, Liaoning Province on June 5. The event was co -organized by the Ministry of Ecology and Environment, the Central Civilization Office, and the Liaoning Provincial People's Government.

The UN Human Environment Conference was held in 1972, and in 1985, the World Environment Day Propaganda Memorial Campaign was held nationwide in 1985. From the first release of the theme of the 6th Five -Five Environment Day in 2004, to the newly revised environmental protection law in 2014, the establishment of the Environmental Protection Law was established in June each year. On the 5th, it is the national settlement of my country ’s statutory environment day, and the sixth and fifth environmental days of the 6th Five -Five Environment Day will be held since 2017.

Keep in mind the entrustment and vigorously promote the concept of ecological civilization

Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has attached great importance to the construction of ecological civilization, proposed a series of new ideas, new ideas, new strategies, and promoting the significant results of my country's ecological environmental protection. The quality of ecological environment has improved significantly. Take a solid step.

General Secretary Xi Jinping emphasizes to protect the ecological environment on many occasions. "Throughout the history of human civilization, ecology is prosperous, and ecological decay is civilized." "We must protect the ecological environment like protecting our eyes, treat the ecological environment like life, and build the base of ecological civilization. Take the road of green development. "

As an ecological environment propaganda educator, we should keep in mind and shoulder the mission, and continue to create a new situation of ecological environmental publicity and education. Six and Five Environment Day is an ecological environmental protection festival with the highest social cognition and the most public participation. In the process of organizing the relevant publicity work of the Sixth Five -Year Environment Day, we always insist on putting the propaganda and implementation of Xi Jinping's ecological civilization thoughts first, and Xi Jinping Xi Jinping The General Secretary Yin Yin's entrustment to implement all aspects of the event, and actively set the sixth five -year -old national home event as a publicity position for the promotional position of Xi Jinping's ecological civilization and the results of the construction of ecological civilization.

Solid hard work, from there to excellence, from excellent to potential

Since 2017, the concept of national home activities has been introduced into the publicity of the Sixth Five -Year Plan, giving full play to the provincial provincial resource advantages, highlighting the "theme, home, and subject" elements, and expanding the leadership and radiation of the 6th Five -Five Environment Day activities. And influence. Every year's national home activities conform to the trend of social propaganda, continue to self -innovation, focus on the big place, start from the subtleties, add new elements and content, from Nanjing to Changsha, Hangzhou, Beijing, Xining to Shenyang, and constantly polish the country Signboard at home, build a "super IP" for shaping the ecological environmental protection festival.

In 2017, the national home event was held for the first time in Nanjing, Jiangsu Province. In 2018, it was determined that "Beautiful China, I am a actor" was the theme of the sixth and fiveth environmental days in the past three consecutive years, and launched the theme practice activity of "Beautiful China, I am a actor", and released the environmentally friendly song "Make China Beautiful". In 2019, for the first time, the "Hundred Most Beautiful Ecological Environmental Protection Volunteers" and "Top Ten Public Participation Cases" selection activities were launched, and the "Ecological Environment Invited Observer" was hired for the first time. In 2020, the theme logo of the Sixth and Five Environment Day was officially determined. For the first time on the 6th Five -Five Environment Day, the national home event sang. In 2021, the first year of the National home event site was announced for the first time and completed the shipping of the main venue for the first time, and the first supporting special forum was held. This year, the national home event of the Sixth Five -Five Environment Day came to the Northeast. At the event, the first case of voluntary cancellation of carbon quota in the national carbon market was generated.

The national home event of the 6th and Five Environment Day has formed a comprehensive publicity model that focuses on the main venue activities, including theme promotional products, cultural and creative products, multiple forums, advanced typical display, etc. Trends affect more public participation in ecological environmental protection.

In 2022, the national home activities of the 6th Five -Year Plan shoulders the mission of innovation, upper steps, leading, and distinctive mission, and facing the tasks of complexity and urgency. In order to do a good job of national home activities this year, the Ministry of Ecology and Environment propaganda and education centers cooperated with various departments to work together to do a good job of work related to the national home event.

The first is to boost morale and strengthen the team. The Sixth Five -Year Environment Day Preparatory Journal of the Ministry of Publicity and Education and the Liaoning Provincial Department of Ecological and Environment has formed the brothers of the Sixth Five -Year Environmental Day. The spirit of strong responsibility and dedication has become a strong guarantee for the success of the event.

The second is to be planned to refine the division of labor. During the preparation work of nearly a hundred days, a number of tasks such as video production, graphic design, cultural and creative development, venue coordination and layout were promoted simultaneously. It laid a solid foundation for the success of the event. The third is to improve the ability and emergency response. Facing the complex situation of the epidemic prevention and control, based on the overall situation to strengthen the emergency response ability, take the initiative to work overtime to strive for the initiative, to deal with and solve the emergency situation and emergency tasks during the work development period, and transform unusual pressure into difficulties. Victory.

Forge ahead, focus on creating publicity models

There is no end to propaganda activities with the national home activities of the Sixth Five -Year Plan. It is necessary to propagate and implement Xi Jinping's thoughts on ecological civilization, further promote ecological culture, cultivate the concept of ecological value, and do a good job of propaganda work.

The first is to deeply cultivate the theme propaganda results. Based on the 6th Five -Year Environment Day series of publicity, on the basis of existing publicity products, maintaining the continuous line of propaganda and creating long flowing water, and expanding the scope of the influence of publicity products. According to the theme logos of the Sixth Five -Year Environment Day, the connotation and characteristics of the "small mountains and small water" mascots, systematically and targeted development and design different series of cultural and creative products, enhance the brand value of the "Six and Five Environment Days", and form the normal state of the brand, form a normal state The propaganda mechanism.

The second is to excavate typical deeds. Continue to publicize the advanced typical deeds of the "Most Beautiful Ecological Environment Volunteers", "Top Ten Public Participation Cases", "Top Ten Environmental Protection Facilities Open Units", and tell advanced typical stories through deeds reports, special discussions and other methods, and give full play to the role of typical demonstrations. Focusing on the work and core tasks of the Ecological Environment Center, the ecological environment specially invited observers to assume the social responsibility for the work of ecological environmental protection work, guide them to play a leading role in their respective fields, do a good job of publicity and guidance, promote the ecological environment positive positive positive environmental environment energy.

The third is to form a propaganda linkage matrix. Continuously strengthen communication with departments such as the Central Propaganda Department, link the local mission departments, use their unique advantages to stimulate more publicity points, create a promotional "1+N" effect, and vigorously disseminate the main theme of Xi Jinping's ecological civilization thought.

The fourth is to create a good social atmosphere. Based on the sixth and five -five environment, through internal publicity such as the continuous development of environmental songs and other systems, it will improve the morale of all cadres of the ecological environment system. Through various forms of social publicity such as typical publicity and achievement display, encourage more enterprises, social organizations, and the public to actively participate in environmental governance, enhance the awareness of ecological civilization in the whole society, build a beautiful China together, and welcome the 20th National Congress of the Party with practical actions. Victory was held.

Author 丨 Yang Jun, Propaganda Education Center of the Ministry of Ecology and Environment

Source | China Environment News

Edit | Zhang Bing review | Zhang Wei

- END -