Storm Eye | Expensive gasoline!Vitality Ensu Water is said to be suspected of false propaganda for assisted pregnancy

At the end of March this year, CCTV exposed alkaline water marketing chaos: small molecules, regulating acid -base constitution, in fact, the marketing routine of alkaline water is not limited to these!

Enter "Drinking the Soviet Water" on Baidu. Among the top ten searches, 4 are related to having children. In the folk, "acidic constitution is easy to give birth to girls, alkaline constitutions are easy to give birth to boys", so alkaline Sex water can help pregnancy and have a boys to become a gimmick for some soda merchants.

Phoenix.com searches for "preparing for pregnancy" on Taobao. The first place is "5 ° C vitality Enshodong Natural Soda Mine Spring Water". The price of the lift has exceeded the price of gasoline for half a year.

When these advertisements that should be used in health products and medicines appear on drinking water, we can't help wondering. Does it really have these effects? Or harvesting IQ taxes? Phoenix.com storm eye takes you to find out.

01 The alkaline water is the "Preparation" card? Price is comparable to gasoline

Although "water is the source of life", it is well known that water is a little scientific. Water is water. In the absence of an additional additive, no water can have too many accessories.

The health search of Phoenix.com found that searching for "preparing for pregnancy" on Taobao, the vitality Ensu's water will be retrieved directly, ranking first. In Tmall Supermarket, the word "preparing" in this water is listed, and the monthly sales volume exceeds 10,000+.

A box of 15 bottles of water, a bottle of 500ml, priced at 72.8 yuan, an average of about 9.7 yuan per liter of water. Phoenix.com Health Discovery discovered that the price increased by 4 yuan from June 1st to July 1st. After soaring soaring, 92 gasoline is only 9.33 yuan per liter. It is really a realistic version of "dripping water is as expensive as oil".

In fact, this is not the most expensive water. Phoenix.com Health found that in the official JD.com self -operated store of Vitality, a 1L -loaded soda water was 12 bottles, and the price was about 168.8 yuan/box. After nearly half a year's price increase, it is only 10.91 yuan per liter. Is the high -priced soda of 98 gasoline really as magical as the advertisement says?

Phoenix.com Health found that the Natural Soda Water of Vitality 5 ° C is taken from a natural soda in Kidong County, Qiqihar City, Heilongjiang Province. Kodon natural soda is hailed as the hometown of China's "soda", which is a geographical identification product for the People's Republic of China. The ultra -high water age of 150 million years ago, rare water, is also the only cold mineral spring in China. Kodon natural soda water detection by water quality shows that pH is 9. It is weak alkaline water; NA+content is 354mg/L, HCO3-content 463mg/L, pH value conforms to soda water indicators outside the country; Soda water indicators in France, Japan, and former Soviet Union.

Perhaps it is precisely because it comes from "the hometown of soda water". Compared with ordinary drinking aquatic products, the high -priced vitality and water products are more like a "brand image" product. Brand overall premium capacity.

The name of its product is labeled on the "Preparation of Preparation", and it also hit a lot of pregnancy couples: what is reluctant to buy a box of water for Shengwa?

02 Drinking alkaline water is easy to give birth to boys? Experts are not reliable

Is there really so many magical effects to declare "preparing for pregnancy"?

As early as a few years ago, the "acid -base constitution" health scam has been revealed, and the "alkaline water myth" has also been beaten down in the altar, but the products sold by the concept of "alkaline water" in the market are still undergoing a stream of streams. Never.

On the "Horien 5 ° C) Jingdong Self -operated Flagship Store", this Kodon natural soda water product publicity page shows that its calibration water source is the "Erke Mountain Volcano Fracture", and there is " Five advantages "blessing: contain 17 micro/constant elements, natural alkali, 5 ° C cold mineral springs, long history, unique small molecular groups.

In Taobao Tmall Supermarket, 90%of the people in the promotional advertising page of the product are in a sub -health state, and the alkaline soda water can help "stay away from sub -health" and adjust the acid -base balance; emphasize " Prepare the word "internal washing", emphasizing that from pregnancy to pregnancy to breastfeeding, it can provide comprehensive protection and improvement; at the same time, it also emphasizes that the water source is more than 150 million years old, small pollution, activity, activity, activity high.

In addition to these strong publicity pictures, the shop customer service staff also exaggerate it to heaven-

"Auxiliary to relieve pregnancy", "help prepare pregnancy", "neutralize gastric acid" ... The customer service of Tmall's vitality of the flagship store bluntly said that their soda is helpful for pregnancy.

And its official store customer service is called "alkaline water can help give birth to boys" and "preparation for pregnancy", emphasizing that alkaline water can neutralize the pH of the body, and imply that acidic constitution may affect pregnancy.

For each expectant mother or new mother, it seems difficult to resist the promotion of vitality and soda water. But while emphasizing pregnancy, it also implies that there can be a boy, which actually far exceeds the function of drinking water.

After CCTV's counterfeit alkaline water in March this year, Vitality still hinted that its alkaline water had a therapeutic effect, which could stay away from sub -health.

Is such a straightforward publicity effect, is it the qualifications of the health care product?

Phoenix Health's Food Production Licensing Enterprise Information Inquiry Platform at the National Market Supervision and Administration Bureau has seen that the production license category is "drink" for the production and operation enterprise of vitality Ensu aquatic products. The license details are carbonated beverages (soda) varieties, and there is no production qualification of health products. As a very "strong" product of advertising, it is not SC127's health food or SC128 special pharmaceutical use formula food, but SC106 beverage products.

Is a recorded alkaline soda that is only beverage. Can the so -called powerful "effect" be fascinating?

Zhao Feihong, president of the Beijing Protection of Health and Drinking Water Professional Committee, told the health of Phoenix.com, "The active ingredients in alkaline soda are sodium carbonate, and the pH of water is alkaline. There is no strong scientific basis.

The sodium content of alkaline soda water is high, so this kind of water should be cautious as daily drinking water, and water cannot regulate gastric acid. At most, it can relieve excessive gastric acid secretion. There is no scientific basis for the role of pregnant women, but it is just a folk statement. "

03 Freshman export products? Tall is not a fake promotional shield

If there is no scientific basis for the preparation effect of Vitality, then, where is the confidence of such a high price?

Fenghuang.com Health is seen in the propaganda page of this Kodon natural soda's aquatic product promotion page of JD.com's "5 ° C (Horien5 ° C) Jingdong Flagship Store", which emphasizes that the product is an export food and a wholly foreign -owned enterprise. Relying on the well -known contact lens company "Taiwan Haichang".

Opening the history of Haichang Biological, the six brothers of the Cai family in Taiwan made a fortune in Taiwan and grew up in the mainland. Cai Guotian, head of Haichang Bio, is a rare Taiwanese who invest in Northeast. After Heilongjiang discovered the rare natural soda in the world, he turned his career focus to northern China.

With the rapid development of the economy, the consumer culture of soda water has gradually become stronger, supplemented by the benefits of promoting "weak alkali", and the consumption demand for soda of Chinese people is becoming more and more vigorous. There are more and more brands on the market, and the biggest label of Kodon soda is "pure natural".

On the one hand, Vitality enjoys the label unique to China ’s“ Kidong Natural Soda Water ”. On the one hand, it advertises that it is a“ foreign -funded enterprise ”, and it is also necessary to highlight the“ export food ”to enhance the premium space of its high -end brand. Originally, a bottle of ordinary soda was constantly emphasizing health value. And expectant parents are also easily seduced by merchants and consume impulses.

From a cost-effective perspective, in the common prospectus submitted by Nongwhan Spring in 2020, from 2017 to 2019, the gross profit margins of Nongfu Spring packaging and drinking aquatic products were mentioned in 2020. %. This means that, at the price of 2 yuan per bottle of 550ml bottled water, in 2019 Nongwhan Spring can harvest 1.2 yuan gross profit for each bottle of mineral water.

The vitality Ensu's water itself claims that it is "pure natural". Without adding any additives, such a high -priced alkaline water, the profit space can be imagined.

Lan Tianbin, a partner of Jiangsu Faide Dongheng Law Firm, told Phoenix Network Health that according to the "Consumer Rights Protection Law", consumers enjoy the right to know the real situation of the goods they purchased, used or receiving services. The performance, function, quality, sales status, user evaluation, and honor of their products are false or misunderstood business propaganda, deception and misleading consumers.

"Merchants promote the health care effect of this alkaline water premium. Customer service also claims to help prepare for pregnancy, giving birth to boys, etc., suspected of false publicity, and may even be suspected of consumer fraud. Consumers can ask for fakes."

Lan Tianbin pointed out that according to the Consumer Rights Protection Law, if the merchants have made false or misunderstanding of the commodity or services, they may be ordered by the industrial and commercial administrative department or other relevant administrative departments. Or a fine of more than ten times or less of the illegal income, confiscation of illegal income, and obtained more than ten times of illegal obtains. If there is no illegal income, a fine of less than 500,000 yuan shall be imposed; if the circumstances are serious, the business license shall be ordered to suspend business and revoke the business license.

Lan Tianbin believes that according to Article 17 of the "Advertising Law" clearly stipulates that except for medical, drugs, and medical equipment advertisements, any other advertisements are prohibited from the treatment function of the disease, and it is not allowed to use medical terms or products, medicines, medical and medical care that is easy to sell. The term confusing of the equipment.

In the current consumer market of various types of beverages, soda water has occupied a place, but under the banner of preparing for pregnancy and regulating acid and alkali constitution, to create a high -end brand effect of "water dripping water", the depth of the routine is also ordering People are at first tongue.

After all, soda water is just water, not medicine, and those pseudo -masks will always be torn off.

Lawyer Lan Tianbin: Partner of Jiangsu Fedong Heng Law Firm, deputy director of the Criminal Business Research Association, member of the Criminal Legal Risk Prevention and Control Committee of the Nanjing Lawyers Association, former political and legal reporter, graduated from Xiamen University, focused on research company staff and public office Legal risk prevention and control and criminal defense.

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