"Spring Garden Center" brings different surprises and beauty | dynamics

Author | Spring

In Chengdu, the country of Tianfu, the National Outagement of Garden Center Comprehensive Projects Spring Flower Park Phase II "Spring Wells Garden Center" is about to land. It integrates flower gardening consumption with flower cultural tourism experience, bringing different surprises and beauty to the industry.

▲ Spring garden center renderings

Co -construction and sharing spring breeze have arrived

With the improvement of living standards, flowers and horticulture have stepped into millions of households step by step. The flower gardening market has grown rapidly, and the potential of the home gardening consumption market is huge.

The Chengdu World Horticultural Expo will be held in Chengdu in 2024. Chengdu's urban temperament and innate biodiversity advantages have injected new vitality into the development of the flower garden industry. Chengdu people love flowers, love life, enjoy life, and consumer concepts, and are willing to pay for beautiful products and design. In the future, I believe that Chengdu will be an important anchor point for the flower industry to expand the western market.

▲ The overall amount of the center of the spring garden is 75,000 square meters, covering the diversified format of flower gardening arts

Chunyuan Garden Center is the first large -scale garden center complex in China, which is the first 40 -year property rights. In the traditional flower market, consumers purchase flower products and gardeners to purchase raw materials. The center of the spring garden allows consumers to enjoy one -stop services such as flowers, enjoying flowers, viewing gardens, consulting, garden design to later maintenance.

For garden -building companies and designers, the Spring Garden Center provides sufficient space to present all the wonderful imaginations about the garden. There are 10,000 square meters of sky gardens on the top of the building, excluding the three -dimensional greening of the building facade, the large -eyed gardens and creative flower spaces, etc., which can be used as a model room scene of the designer. Everyone gathered, displayed, displayed, collided, and exchanges on the platform of the garden center, and also provided more possibilities for the development of the industry.

▲ In the center of the spring garden, the most lack of scenes is the display space of the scene

Industry brand is unique

The Spring Garden Center is able to insight into the market opportunity. First of all, it benefits from the first phase of the Spring Flower Park. The park is currently one of the largest flower gardening materials transaction distribution centers in the west, and the product supply chain is complete. In Chengdu, as long as you have flowers or gardens at home, in the spring flower garden, only you can't think that you can't buy it.

The management and operation team of the Spring Flower Park is a leader in the management of the flower market in the country. The standardized management is famous all over the country. The President Unit of the Flower and Great Circulation Branch of the Sichuan Flower and Pottery Association and the chairman of the Chengdu Flower Association. While doing a good job of market management, there are also professional brand marketing teams. Every year, sections and groups are planned to plan exhibitions, competitions, training, and enthusiasts, and for the project's continuous drainage and brand promotion. At this stage, the annual passenger flow can exceed 3 million. This is also one of the advantages of spring.

▲ Chengdu Spring Flower Garden · You can buy all -category products of flower gardening in the first phase

▲ Spring Flower Paradise has become a gathering place for exhibition training inside and outside the industry

After solving the problem of passenger flow, the team pays more attention to the incubation and introduction of branded merchants to enhance consumer experience. Since the opening of the project in 2017, the service content has been continuously improved, and self -built logistics systems, membership systems, and training systems. Pay attention to the innovation of brand tone and operating ideas, create a garden habitat for consumers, and work hard on cultural tourism and experience.

Focusing on the field of garden, starting from flower gardening, eating, drinking, playing, playing, shopping and entertainment, creating both a model and a characteristic flower cultural and creative tourism sector. For brand material merchants, garden design studios, and gardening companies, there is such a collection platform, which is definitely the best opportunity for the industry to expand the market.

▲ Many net red gardens, including Heidi's garden, have settled in the spring flower garden, becoming the favorite garden punch place in Chengdu people

At present, Chunyuan Garden Center is facing a comprehensive investment in ring art design companies, designer studios, garden material brand enterprises, flower materials and equipment supply companies, garden training, garden design services and other comprehensive investment.

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