"Cultural Tourism+Kangyang" industry CP, "connotative" logic of Shandong's global tourism

At the end of June, at the 2022 Shandong Tourism Development Conference held in Jining, Laiwu District, Qingdao City, Tengzhou, Yantai City, Qingzhou, Qufu City, Daiyue District, Tai'an City, Rongcheng City, Yi Ten counties (cities and districts) in Shuixian and Qihe County won the first batch of title of Cultural Tourism Kangjie County in Shandong Province.

Cultural Tourism Kangjieqiang County is an important manifestation of the comprehensive carrying capacity, core attractiveness and economic influence of the cultural tourism industry in the region, and it is also an important aspect of measuring regional environmental competitiveness and innovative development.

Shandong, a large tourism province, has rich tourism resources. The coastline stretches for more than 3,300 kilometers, accounting for one -sixth of the country. The coastline of the east, north, and south coast of Shandong Peninsula has its own characteristics. It is unique.

It is located in Penglai District, Yantai City, the northernmost point of the Jiaodong Peninsula, and is a well -known domestic tourist destination in China. On the basis of the continued efforts of the traditional coastal cultural tourism industry, Penglai has formed a cultural tourism recreational industry gathering area for the development of the three major sectors of Bei, Central and South. In 2021, Penglai District received a total of 10.252 million tourists, achieving a comprehensive tourism income of 9.05 billion yuan.

Yantai City Penglai District Picture Source: Yantai Municipal Government website

Yantai City Penglai District Picture Source: Yantai Municipal Government website

With the improvement of living standards and the upgrading of tourism concepts, people have added infinite longing for "poetry and far away", and cultural tourism and wellness have developed a new wind in the tourism market.

Strolling one of the most beautiful coasts, dreaming back to the Qin and Han dynasties, watching the mountains and the sea surging, listening to Gaoya Feixue. Every year, during the Golden Week of the holidays, tourist punching areas such as Rongcheng City, Penglai District, Yantai City, and Shinan District of Qingdao City become extremely busy.

The 112 -kilometer coastline provides a natural Bay and the original ecological beach for the rise of the development demonstration zone of the Rongcheng City Corner Capeful Cultural Development Development Demonstration Zone. Traveling to Kang style.

Earlier this year, at the province's cultural and tourism work conference, it was mentioned to the rich tourism product format system, including the establishment of the strong development of recreational tourism and the establishment of a demonstration zone for the integration of cultural tourism and integration of cultural tourism.

Rongcheng City Haoyun Corner Cultural Travel Kangli Development Zone, as the pilot zone of the integration of the integration of the Cultural Tourism Cultural Care and Cultivation of Cultural Tourism in Shandong Province. , Art -themed Cultural Tourism and Recreation New Capture.

Rongcheng City Good Luck Corner Source: Weihai News Network

Cultural tourism and health care industry is an industrial cluster that includes many different industries such as culture, sports, tourism, health, health care, and pensions.

From the perspective of Daiyue District, the ecological holiday brand represented by the Jiushan Nujiu Peak, the salt therapy hot spring health brand represented by Tianle City, and the cultural experience of the recreational brand represented by the Dawenkou Archaeological Site Park The waterfront vacation brand represented by Taishan Tianyi Lake, etc., has added development vitality to the cultural tourism health industry in Daiyue District.

Taishan Jiu Nu Feng Tuyuan Network

With the advent of the post -epidemic era, related industries associated with health have become the hottest industry of society and the masses. As one of the popular emerging industries, the Cultural Tourism and Cainting Industry has become an important engine to promote the conversion of new and old kinetic energy in Shandong.

Tengzhou accurately benchmarks the "top ten industries", and establishes the special cultural tourism health care industry as one of the leading industries that focus on cultivation and development; "Cultural Tourism and Kangjiu Zone.

It is not difficult to see that in promoting the cross -border integration of the cultural tourism industry, the cultivation of Cultural Tourism Kangjieqiang County has become an indispensable way to shape advantages in various places.

However, the cultural tourism industry is a continuous iterative ecosystem. To get out of a new road of cultural tourism integration, connotation, and open development in the new era. The continuous influx of new elements and new models is one of the essential elements.

In the "Three Top Ten" action plans, Shandong mentioned that it is necessary to actively explore the new path of the integration and development of cultural tourism, and cultivate the development of new business product systems such as "cultural tourism+health care".

In recent years, there have been continuous movements in various places. The millennium ancient city Qingzhou, the city is created as a overall scenic spot, explored and practiced the new model of the integration of "1283" cultural tourism recreation integration, and shaped the brand of cultural tourism. The Cultural Tourism Care Service Brand of the Sanctuary of Ru Township · Filial Filial Palace; Laiwu District, Jinan City is working hard to build a high -quality global tourist destination with ecological recreation characteristics ...

According to industry analysts, in the face of increasingly diversified, personalized, and differentiated cultural tourism market needs, all those who can stand out in the county's cultural tourism industry are all jumping out of inertia thinking. Guide, based on operating capabilities, a new development path is finally opened.

At the Tourism Development Conference on the day, Li Ganjie, secretary of the Shandong Provincial Party Committee, mentioned that the tourism industry is a rising industry, a green industry, and the development of tourism industry is the general trend.

For 10 cultural travel Kangjiu County, Shandong proposed the goal of development tasks. It is necessary to gather various resource elements, enrich new types of cultural tourism and health care formats, implement a number of key projects, cultivate a number of backbone enterprises, and build a number of industrial clusters. Cultivate the ecological ecology of the excellent industry and lead the high -quality development of the Shandong Literature Traveling Kangyang Industry.

For various places, the Cultural Tourism Kangjiao County is both a golden signboard and a new development opportunity, which will bring many new possibilities to the development of Shandong's cultural travel industry.Phoenix.com Shandong Song Yongxing

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