The ancient and modern collisions of the Gansu Provincial Museum: Ugly Meng "Ma Sa Feiyan" became popular overnight

In this hot summer, an ugly and cute sand sculpture in the Gansu Provincial Museum, the "Green Horse" of the grinning of the teeth overnight, brought a touch of refreshing pleasure to the irritable people in the midsummer. The prototype of this "green horse" is the magical rare treasure in the history of ancient sculpture art, and the graphic logo of Chinese tourism -Ma Sa Feiyan.

"Green Horse"

"Ma Steel Feiyan" was a bronze in the Eastern Han Dynasty. In October 1969, it was unearthed in the Leitai Han tomb of Wuwei City, Gansu Province. Copper Morning's slightly biased head on one side is hissing, his body is round and strong, with long limbs, legs and hoofs with a small legs; three -legged flying forward, the right rear hoof step on his wings and fissure, looking back at the "Wind God Bird" dragon of the dragon of the dragon. bird. Ben Ma's ascension passed through the swallow back, and Feiyan was used to set off the speed of Liangma. I believe that everyone in Gansu has special emotions about "Ma Steel Feiyan", not only because it unearthed in his hometown, but also because it shows the heroic ambitions of the people of Gansu, because it symbolizes the greatness of the Chinese nation temperament.

"Ma Steel Feiyan" collected in the Gansu Provincial Museum

Recently, the Gansu Provincial Museum launched a series of cultural and creative plush dolls based on "Ma Tap Feiyan", with teeth and grinning, smirking and showing a "ugly cute sand sculpture" with big white teeth, making them unexpectedly hot. Out of the circle, the green color color also gives the general public a more lovely nickname- "Green Horse". That's right, it is the "horse" of Ma Tap Feiyan, not the "code" of the health code. There are two styles in this series of dolls, one of which is more "playful and cute". "Donkey stepping on the chicken"; the second paragraph is relatively "rigorous and faithful", which restores the shape of "Mata Feiyan". "The tiltedness of the crooked head and the openness of the corners of the mouth, especially the‘ green horse ’open mouth to show the shape of the teeth, all re -enlightened.” Tourists who made a special trip to the provincial museum to buy “Green Horse” said.

"Green Horse"

For "Ma Steel Feiyan", Guo Moruo once said: When you get the world, it is a first -class art treasure. When the series of dolls that "Ma Steel Feiyan" are popular on the Internet, the contrast "cute point" of "Mata Feiyan" and "donkey stepping on the chick" can not help but laugh, and even the mood will be cured.

At present, more than 10,000 "Ma Steel Feiyan" dolls at the Tmall flagship store of the Provincial Museum have already sold more than 10,000. In the cultural and creative stores of the museum, many audiences who came here wanted to buy an ugly "Mada Feiyan", but there were only display products in the store for people to take pictures.

The "Eastern Confucian" of the Cultural and Creative Design Team of the Gansu Provincial Museum said excitedly on Weibo: "I don't know if the sewing machine hasn't stepped out of Mars, and the keyboard of the customer service has hit a thunderbolt spark." The person in charge of the "Eastern Secret" team is Cui Youxin, a post -90s designer. "Just go to the sewing machine by myself." She sighed in the circle of friends.

Creative circles are actually a true cultural self -confidence. Some people worry that the popularity of "ugly and cute green horses" will affect the historical significance and profound connotation of "Mata Feiyan". However, the success of the business model and the artistic value of historical culture are not relative, and even the two can blend with each other ,mutual improvement. The network of "Ma Steel Feiyan" dolls has become popular, so that more young people want to understand the copper Benma in depth, attract everyone to the Provincial Museum, and taste the deep historical and culture of Gansu. The more young people love the derivatives of cultural relics, the more they love the cultural relics itself, so that they are more eager to understand the history and culture behind the cultural relics. With a "ugly and cute" doll, everyone can perceive the millennium history and the world's big things. Why not?

In the Internet era, the role of cultural and creative products and Internet celebrity IPs should not be underestimated. Behind the explosion of "Ma Sa Feiyan" is exactly the recognition and pursuit of traditional culture. With a affinity and open posture of the provincial museum, this provincial museum realizes the integration of traditional Chinese culture and horses culture and popular culture, allowing the collision friction between history and culture and modern culture, effectively promoting the development of Gansu's tourism industry. To provide a very important opportunity to the world, it has also made an important example and far -reaching impact for the development of traditional Chinese culture in the new era and the creative transformation and innovative development of the excellent traditional culture of China. (Song Miao)

- END -