Promoting the tourist market recovery ticket -free ticket is not a pitch of Ling Dan

The recovery and development of a local tourism industry is a systematic project. It is not a single factor that can be changed. It is necessary to continuously improve the ability and quality of development to attract more tourists, so as to better play the tourism industry’s tourism industry. By multiplication effect.

The epidemic is repeated, and the local governments are trying to help the tourism industry to restore development. The more common approach is the phased exemption of tickets. Of course, the original intention is good, and the effect needs to be observed.

1. Each duty, the government creates environmental enterprise integrity operations

Tickets for exemptions have recently become a hot topic in the industry. Who has the power to avoid this is one problem and how the effect is another problem. In terms of ownership, the tourist scenic spot is basically two types of attributes. One is state -owned, and the other is investment from private capital. Among the state -owned state -owned, some of them transfer the operating rights to enterprises or individuals.

From the perspective of state -owned scenic spots, ticket income belongs to the source of local finances. Local governments have the right to reduce tickets for tourist scenic spots for public products. Sexual research.

As for the government to transfer the scenic spots of operating rights, it depends on how the agreement is signed. After all, the price is part of the operating right, and the government has no power to interfere. Of course, the price of tickets investing in private capital should be market -oriented, and the government cannot be relieved and unavoidable.

If the ticket -free ticket is exempted, if the industry association comes forward and has its rationality, everyone will start from the interests of the industry and jointly launch some promotional measures in stages. The core is to negotiate rather than compulsory, not simple rude and rude and waywardly. Essence

For free tickets, the results of the results should be strengthened, and the effect evaluation should be strengthened. At present, there is still lack of effective and powerful data analysis. If the ticket is avoided, the tourism industry has recovered faster and better, and the company has also received more benefits, and fiscal revenue has increased. Why not? If the tickets are avoided, Wang Ding does not prosper, or people increased much, the income of the scenic area is gone, and the comprehensive income has not been up. What is our purpose and original intention? Furthermore, tickets for exemption of scenic spots in various places will cause "inner rolls", which will be unfavorable to the development of the industry. All decisions should balance the relationship between short -term interests and long -term interests.

Seven -point survey, three -point decision. The basis of decision -making is to investigate and study. It is necessary to investigate the style of research, seeking truth from facts, and scientific decision -making. Decisions must have temperature, humanistic care, especially respecting objective laws. Tourism research departments should strengthen empirical research and countermeasure research while they are "big of the country". At present, there are more and more ticket -free votes. It has gathered a certain sample, and it can be studied in this area. Such research can become a truly meaningful reference for decision -making.

The epidemic is constantly repeated. How can the government support the development of tourism? While promulgating various support policies, avoiding over -epidemic prevention and overtime, this is good for the tourism industry. Of course, the distribution of tourist consumer coupons and the subsidies to tourists to tourists are very popular.

When the local government is promoting the development of the tourism industry, it cannot be vigorously promoted on the one hand, and on the other hand, it is a prison. For places, is the traffic between the scenic spots convenient and smooth? Is there any place for parking? Where is a toilet? Is the law enforcement department and local residents friendly to foreign personnel? If the soft environment cannot keep up, the promotional funding can only be white, and there are even side effects.

Various tourism companies should work hard on high -quality services and integrity operations. The tourism industry has been stopped for several years, and the talent loss is very serious. Can companies provide high -quality services? "Three years have not been opened, and they have been eaten for three years." The company has not opened for three years. Once it is opened, it is a great test to adhere to the principle of integrity operation. Safety is also a question that requires high attention, the safety of transportation, the safety of the equipment and facilities and roads of the scenic area, the safety of hotel fire prevention and food, the risk of epidemic dissemination, the compliance of travel agency suppliers, etc. In front of the person.

The government must increase supervision in these aspects. Improve the level of public services, supervise the business behavior of the enterprise, ensure security measures in place, and create a good tourism environment and business environment for tourists and enterprises. This is the responsibility of government and government departments.

2. Classified research and gradually reduce the price of unreasonable tickets

The phenomenon of high ticket prices in tourist attractions has received widespread attention. At present, tickets for scenic spots in Beijing are still "conscience prices", and the price of tickets for scenic spots in some provinces and cities is a bit outrageous, which is hundreds of yuan or even hundreds of yuan. The National Development and Reform Commission's "Notice on Continuously Promoting the Price of Ticket Price and Ticket Price of Key State -owned Scenic Area" requires promoting greater efforts to reduce prices, further enhance the people's sense of gain, happiness, and promote the transformation and upgrading of tourism in the tourism industry.

A considerable part of the tourism object is public products. The construction mechanism and cost supervision and review system have just begun. How to pricing from theory to practice has not been resolved. For example, how should Huangshan's tickets be determined? How much is it? Who owned the ticket income? If there is no reasonable pricing, a series of problems may be caused. In the long run, the prices of some key tourist attractions in the state should show a downward trend. Excessive prices have affected the education and aesthetic functions of these resources. With the development of the economy, such scenic spots should eventually become free or cost based on cost -based costs. Non -profit price. Scenic spots for private capital investment should be charged, which is equivalent to paying for content. Can Disney and Universal Studios not collect tickets? How to recycle the huge investment without tickets? On the other hand, is the low fare of the scenic spot a good thing? Some scenic spots are not proportional, large investment, small income, and not easy to promote sustainable protection; China's population is large, and too low prices may cause too many tourists to damage the ecological environment. Tickets for different types of scenic spots in state -owned scenic spots need to be studied in different categories and introduced different policies, rather than simply "one -size -fits -all".

Third, comprehensive policies, systematically improve the competitiveness of the local tourism industry

What exactly is the competition in the local tourism industry? What is the most critical element of attracting customers? The price is one aspect, but the cost of tourism is more than just the price of tickets. It is composed of many aspects such as food, accommodation, travel, and entertainment, and even includes time costs.

Whether the tourism industry in one place is determined by comprehensive factors, mainly including five aspects:

1. Attraction. Why do tourists come? Tourism products are important. Tourism destinations need to have a clear main product and product portfolio. It is necessary to use creativity, culture and technology to enrich the content of products to improve the level of tourism elements. The competition between destinations is the first to compete for tourism resources.

2. Accessibility. Mainly the convenience of large external traffic and internal traffic. The distance from the source of the customer determines the travel cost of tourism, which is the so -called "economic distance". In addition, is public transport in the destination convenient? With the increase of self -driving travel, the convenience of parking is also an important factor.

3. Accurate Marketing. How to attract people? Precision marketing is the key. To make good use of traditional media and new media, especially live broadcasts and short videos, it has now entered the stage of non -marketing and non -marketing. You can also expand the influence through event marketing and large -scale activities. We must be able to use marketing funnel to increase the conversion rate in all aspects.

4. ALL-Round Tourism. From the perspective of the government, how can tourists have a good experience? The government must vigorously develop global tourism. The concepts, behaviors, and mechanisms between tourism departments and other departments must be exerted in the same direction. The tourism industry is comprehensive. The various departments cannot work in the same direction, which will affect the experience of tourists. For example, the tourism sector vigorously promotes and the traffic department's fines are not a good tourist environment. The interior of the tourism department must also develop coordinated to better meet consumer needs.

5. Accurate Service. From the perspective of enterprises, how can tourists come comfortably when they come? Enterprises should provide accurate products and services. They must use technology to improve customer experience, provide modular and superimposed products and services, so that consumers have more options.

The above five "A" are the key elements of the competition in the local tourism industry. It can meet the needs of consumers. It is an attractive destination. Supplier's thinking is often just wishful thinking, and there will be no good effect.

The recovery and development of a local tourism industry is a systematic project. It is not a single factor that can be changed. It is necessary to continuously improve the ability and quality of development, so as to attract more tourists and better play the tourism industry The multiplication effect. (Author: Chen Rong; Editor: Song Yuqiu)

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