Meet Kunming on July 22 to watch an international tourism event

From July 22nd to 24th, the 2022 China International Tourism Fair (hereinafter referred to as the "Travel Fair") will be held in the center of the International Convention and Exhibition Center of Dianchi Lake, Yunnan. The holding of this tourist Jiaotong Fair, coupled with the recent efforts to help enterprises in Yunnan, will definitely provide new opportunities and add new vitality for the recovery and development of the Yunnan tourism market. What is the preparation of this travel Jiaotong Fair? What are the highlights of the 3 -day travel delivery?

Development ushered in new opportunities

Yunnan not only has a natural scenery, pleasant climate, and rich in products, but also known for its rich national style. Yunnan has 25 ethnic minorities, 15 of which are unique to Yunnan. In the long river of historical development, various nations have created distinctive and colorful national culture and art, forming a colorful cultural circle.云南现有昆明滇池、路南石林、大理、三江并流、西双版纳、丽江玉龙雪山6个国家级重点风景区，武定狮子山、建水、阿庐古洞、通海秀山、抚仙—星云湖、 Ten provincial -level scenic spots in the prestige, Zhujiangyuan, Guangnan Babao, Wenshan Laojun Mountain, Tengchong Earth Volcanic Volks, five national cultural historical cities in Kunming, Dali, Lijiang, Jianshui, and Weishan.

The occurrence of the epidemic caused the tourism industry to suffer huge losses. How to speed up the development of tourism is a difficult problem facing Yunnan. The holding of this tourist Jiaotong Fair brings new opportunities for the restoration and development of Yunnan's tourism industry.

On July 4, Wang Yubo, deputy secretary of the Yunnan Provincial Party Committee and Governor, hosted the 160th Executive Meeting of the 13th Provincial People's Government to study the preparations of the Journey to the Fair. Wang Yubo said that holding the 2022 China International Tourism Fair in Kunming is of great significance for accelerating the recovery of tourism and telling Chinese tourism stories and promoting the image of Yunnan. It is necessary to prepare high -quality and efficient preparations, the trees are green, safe, intelligent, and frugal concepts, highlight market -oriented operations, increase the efforts of publicity investment, promote more project cooperation, comprehensively enhance international influence, ensure that the current travel and Fair Office of the Travel Fair You have to be lustful and achieved fruitful results.

Preparation work progress smoothly

A few days ago, the relevant working group of the 2022 China International Tourism Fair has been in place. Preparations such as epidemic prevention and control, exhibition area layout, exhibition investment, theme activities, etc. are progressing smoothly.

The tourist attraction will set up a cultural and tourist image display area, a healthy living destination area, a cultural and tourism consumption exhibition area, a domestic province (district, city) cultural tourism image exhibition area, a new tourism business exhibition area, and an overseas tourism exhibition area. The exhibition area of ​​the Brigade Fair is about 70,000 square meters, and about 2,500 standard booths are set up. As of now, more than 70 countries and regions (online and offline) overseas exhibitions and regions (online and offline) are expected to reach more than 70.

The participating institutions involved a wider range of industries and more exhibitors. Baidu, Ali, Tencent, China Telecom, China Unicom and other outstanding technology companies and national cultural units such as the Palace Museum, as well as a number of provincial and municipal cultural units to participate in the exhibition.

Organic integration of online and offline

This year's travel Jiaotong Fair will set up a destination orientation image, national theme, smart tourism, cultural expo agency, cultural tourism enterprise, new tourism format, overseas tourism and other exhibition areas. The exhibition area is mainly displayed in product formats. Home and the public are presented in one scenario to enhance buyers and public experience and promote product transactions. The forum and meeting are set in the theme environment of the exhibition, which is organically combined with the theme of the conference and the theme of the exhibition area. Participants can visit the exhibition and experience special services. It will be held for the first time of the Innovation and Development Forum of Smart Tourism.

This year's travel Jiaotong also innovates the new model of online and offline organic integration office exhibition. On the basis of maintaining the classic scenes of previous offline trading fairs, it will be for the first time with online exhibition+live broadcast+online negotiation method to break through the limitation of time and space. Demonstrate new products and tourism new products in various places in all aspects, and promote online barrier -free exchange negotiations. Through the two -way drive of online and offline exhibitions, build a bridge between supply and demand, start a new situation of tourism exchanges and cooperation, enhance the efficiency of the exhibition, and create an international tourist meeting that will never end.

In addition, the Chinese and Lao Lao Railway will also become a new carrier for Chinese and old tourism exchanges. During this tour of the Tourism Fair, the Sino -Old and Lao Railway will help the China -Laoshisa Railway to help the Asian Destiny Community Construction Summit Forum, set up railway+tourism integration development exhibition areas, and organize and carry out the domestic and old railway photography and calligraphy works exhibitions, Chinese and old online celebrities. Laos and other activities have practiced the concept of co -discussion and sharing, and developing, promoting, and promoting the development of tourism product line along the Chinese and Old Railway. (Author: He Chenxi; Editor: Song Yuqiu)

- END -