The scale of the traditional night market has been reduced, and the rivers and lakes of Jinan Night Market have changed again, and the "new gameplay" upgrade

Reporter Yuyue

The night market is the most firework place in a city. As Jinan's largest night market is about to relocate, the topic of the night market has been heated. This year's night market in Jinan has also experienced a new round of shuffling. Some Internet celebrity night markets have reduced scale, and new night market forms have appeared. Lighting up the night economy, the night market needs to be upgraded.

Venue transfer

There is a net red night market to reduce exit

The provincial cotton and linen company where the Huanlian Night Market is located is composed of multiple warehouses. More than 300 merchants in large and small large and small during the day operate here. After 7 o'clock in the evening, it becomes a bright light composed of more than 1,300 stalls. night market.

With the news of the transfer of the plot, the Huanlian Night Market is about to usher in relocation. According to the person in charge of the night market, a new upgrade will be made after the relocation.

However, like Huanlian Night Market, there are not many night markets that move into the new land after leaving the original site. Some night markets have gone withdrawal when the land is transferred or changed.

For example, the Qinghe North Road Night Market on the Hebei Road, Xiaoqing, covers an area of ​​more than 5,000 square meters. During the day is a car training site for driving school. It became a lively night market at night. It was welcomed by many night market experts in 2020. Later Later, the construction of residential projects began here. "After seeing it on the Internet last year, I also had a special navigation and found that it became a construction site." Ms. Wu, a citizen, said that the construction staff told her that the night market had been demolished.

This year, the night market in Jinan has also experienced a new round of shuffling. In the night market that burst into fire last year and 2020, some have reduced scale, such as Yunjin Night Market and Waterfront Night Market. Some are looking for new new ones. Transformation and development.

"Now many night markets either reduce scale or open directly." The person in charge of Shengfu Night Market told reporters that there were only 7 or 8 merchants left in some night markets, and some venues were changed to parking lots.

"We have more than 600 merchants before, and now have reduced to more than 100." The person in charge said that the formats of Shengfu Night Market have always been mainly snacks and department stores. Affected by the epidemic, many merchants no longer operate or switch to career, but Entering summer, the popularity of the night market is still okay.

New Night Market Rise

Fashion market is favored by young people

For many night markets, the degree of location selection and convenience of transportation directly affects its popularity. Of course, the long -lasting night market is not just because of the location. The fierce market competition is the main reason for the survival of the fittest.

Some night markets have exited, and new night markets are open. Recently, the century -old Jinan Grand View Garden has re -opened the night market and morning market, which has also caused a wave of waves. Since last year, Grand View Garden has been upgraded and transformed into a modern courtyard shopping mall. From July 1st this year, Grand View Park Shopping Mall Agricultural and Sideline Products Morning Market and Folk Culture Night Market opened. There are 20 business projects such as Wenwan Old goods, hand embroidery fabrics, flowers, birds and insects, folk juggling, special snacks, etc. A new punch place is formed.

Recently, it has become a red -trunk market in Jinan, which has become an upgraded version of the "new gameplay" of the night market stall. From coffee, tea, food, to toys, hand work, clothing, bags, and even home supplies, flowers of flowers, cultural and creative hands, sports products, etc., put the products sold on the ground and tables on the car into the car into the car The trunk, this business form has attracted the attention of many young people. In the CCPARK CCPAnt Creative Port and Shanshi East Road, this kind of trunk economy has tried water, attracting a wave of traffic.

"More in line with the tastes of young people, most of the operators are mostly young people in the 80s and 90s. Generally, they have their own jobs. They are not only to make money, but also to enhance social interaction in my spare time and realize their hobbies." One The trunk market organizer introduced that compared with the traditional night market, this new "stall" method is liquid, flexible, and creative, attracting many new generation of consumer groups.

Night market needs to be systematic planning

Create local characteristic brands

Faced with the end of the new consumer scenario, traditional night markets are also looking for a new way out. The single format centered on the stalls and barbecue is being shifted to the consumption of culture and spiritual categories.

"The night market is also time to reshuffle. I did n’t consider the new format before, and now it’ s better to be missing. ”The person in charge of Shengfu Night Market believes that the future night market should find more accurate positioning and create a comprehensive format. You can play considerable. "

"This year we intend to create a few specialty districts in the night market. The format is mainly amusement and increases the playability and interaction of the night market." The person in charge said that it is different from the previous snacks. Playing with "", under the premise of price -friendly, renovate the store, design some punching points on the lighting and scene settings to increase the update frequency and create a walking street.

Regarding the future development layout of the night market, Wang Zhongwu, a professor of sociology at Shandong University, believes that the night market should be unified from the government level. "Jinan is building an international consumer center city and vigorously developing the night economy. Introduce policies to actively encourage guidance, systematically plan the location, format and merchants of the operation, standardize management, and let the night market develop healthily. "

Night economy is a reflection of the vitality of a city. It needs to combine the local cultural characteristics to inject richer connotations into the night market. Wang Zhongwu believes that at present, through the upgrading of the Jinan Night Market, it should stimulate the potential of night consumption. Brand, ultimately promoted as a type of tourism resources. "At present, many domestic cities are focusing on the construction and construction of international consumer center cities. For example, Guangzhou, as a millennium international business capital, will rely on Beijing Road, Tianhe Road, and Pearl River Pagram. In the key business district, the city has promoted the creation of 30 high -quality night consumption landmarks and multiple night consumption punching places. At the same time, the Pearl River is the axis and combines the 30 -minute living circle to create a number of unique night activity areas.

From night market to characteristic neighborhoods, to night economic agglomeration areas, the shape of the night economy is constantly being updated. This year's Jinan Municipal Government Work Report proposes that Jinan will improve the functional quality of the gathering areas such as Quancheng Road, Laoshang Port, Impression Jinan, and build a group of nights. The economic demonstration zone plans to promote the construction of the integrated characteristic neighborhood of Shang and Travel. Let the night market with fireworks truly upgrade to consumption "no night city", which will activate the new competitiveness of the city.

Yu Yue

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