How to play in the future of East Lake?School -enterprise holding hands, the more fun East Lake "on the road"

The Yangtze River Daily Da Wuhan Client July 8th (Reporter Jin Xiaohui Correspondent Wang Yang) Take Bai Fan to break the waves on the lake, ride a bicycle on the green road 100 kilometers to change the scene, take a sightseeing balloon to watch Bishui Qingshan, hold the tent on the beach on the beach Enjoy a slow time on vacation ... From the water of the lake to the urban poetic space, there are many new ways to play on the East Lake. The reporter from the Yangtze River Daily learned that in order to promote the development of cultural tourism, East Lake had a "big move".

At 14 o'clock on July 7, a special "hand in hand" event was carried out on the "East Lake" cruise ship, which was anchored at the "Donghu" cruise ship, which was anchored at the Donghu Scenic Area. As a result, school -enterprise cooperation is opened to explore new content, new products, and new experiences of Donghu Cultural Tourism.

The representatives of both schools and enterprises are stamped on the cultural and creative scrolls symbolizing the cooperation.

Youth creativity "join", the more fun East Lake "on the road"

From now on, college students from Wuhan Media College officially "joined" into the creation of Youth East Lake. How will they go hand in hand? The reporter learned that Wuhan Donghu Cultural Tourism Group and Wuhan Media Institute have pulled out project research and development plans in the direction of strategic cooperation. In the future Cooperation.

Relying on the natural scenery and rich and diverse humanistic experiences of the mountains and rivers, come to Wuhan to visit Donghu to become a travel choice for many tourists. After tourists come to Donghu, what kind of East Lake can "take home"? The reporter saw that in the school -enterprise cooperation project plan, building Donghu Cultural and Creative Products is an important cooperation sector. How to design and produce in Donghu IP gifts, how to be more creative in the East Lake market, and how to plan related peripheral products in combination with festivals, these ideas will gradually take shape.

The students of Wuhan Media School designed a text and creative package for Donghu, including folding fan, laptop, canvas bags.

101 kilometers of Donghu Green Road connect many ecology and humanities in series. In the future, there may be more cultural connotation activities, such as Donghu outdoor public classes and art design exhibitions. On the basis, young cultural and creative bloom on the banks of the East Lake. In the future, the cultural tourism project under the East Lake Cultural Tourism Group will also enter the campus to carry out various activities to make more students fall in love with cultural tourism and East Lake.

School -enterprise cooperation helps the development of cultural tourism, they say that

"East Lake is the feelings of the vast majority of Wuhan people. In recent years, we have been surprised to find that the landmark attractions in front of the house have a more new cultural appearance. Young and more new cities. "Jiang Yin, deputy secretary of the party committee of Wuhan Media College, said that service and dissemination of local culture are the mission of the school. What kind of sparks will be wiped out in this cooperation, both parties are looking forward to it.

According to reports, Wuhan Media Institute has 7 colleges in the School of Journalism and Communication, Broadcasting Hosting Arts, Film and Television, School of Design, School of Humanities and Arts, School of Media and Technology, and School of Culture Management. Together, we will work hard to build Donghu Cultural Tourism integration. In the future, it will build an internship training base in Donghu, so that college students can be used in the planning and operation of cultural tourism development. vitality.

Donghu Cultural Tourism Group will fully open the channels for cooperation in cultural tourism projects to provide broad practices and display platforms for college students. Hu Gang, deputy general manager of Donghu Cultural Tourism Group, said: "Donghu is located in the city of universities in universities. In the collision of cultural heritage and the innovation of the times, it highlights the young charm of the East Lake Cultural Tourism Industry, shows the characteristics of the university city, and creates the East Lake that is more loved by young people. "

【Edit: Zhao Ke】

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