The Ministry of Culture and Tourism will postpone the recovery of tourism business operations in the industry: the summer tourism market recovery can be expected

Today (July 7), the Ministry of Culture and Tourism issued a notice to restore travel agencies and online tourism companies to operate tourism business. This means that tourist trains leading to popular destinations will be restarted.

Behind the policy of favorable policies, the summer market demand is strong. Where to go, this weekend increased by 14%compared to the same period compared with last weekend compared with 2019 (before the epidemic). The data of Tujia also shows that the platform for the platform in the first week of July has reached 60 % of the whole month, of which parent -child travel orders account for nearly 70 %.

Wu Liyun, an associate professor of the Culture and Tourism Industry Research Institute of Beijing Second Foreign Language Institute, said that the current tourism demand is urgently needed to be released, and the summer is the peak of tourism. Recently, various policies have also released a lot of good signals. The tourism market is worth looking forward to.

The tourism line is restored and included in the unified management of the "melting" mechanism of cross -provincial tourism

Entering the summer, all kinds of good news came out. On the afternoon of July 7, the Ministry of Culture and Tourism issued a notice. From now on, the travel agencies and online tourism companies operate the tourism specialized business, and the tourism specialty business will be included in the unified management of the "melting" mechanism of cross -provincial tourism.

On the evening of July 7, Shi Tao, the director of the Shenzhou International Travel Marketing Department, said in an interview with the reporter of "Daily Economic News" that there are usually more travel agencies for travel agencies with special resources, such as some railway travel agencies; while online tourism companies; while online tourism companies; and online tourism companies Most of them use the form of distribution to drain and recruit tourists.

According to Shi Tao, the end of the tourism line is often a popular tourist destination, such as Xinjiang and Inner Mongolia. Because the tourist line takes a long time and is suitable for "idle" tourists, parent -child tourists, middle -aged and elderly people who bring children, and middle -aged and elderly people often tend to choose such travel methods.

"Compared with long -distance self -driving, travel trains are more comfortable, and their internal decoration is easier to immerse in; this travel method will also extend travel. For tourists, travel starts from stepping on the train." Shi Tao said.

However, some practitioners have a wait -and -see attitude. On the evening of July 7, an unwilling travel agency practitioner expressed anxiety in an interview with the reporter of the Daily Economic News. According to the latest policies released this time, the special tourism business will be included in the unified management of the "fuse" mechanism of cross -provincial tourism. "In other words, once the destination has an epidemic, the special line may be melted. If the destination occurs when the destination is not yet arrived, what should a car tourist do?" The above practitioners said.

Shi Tao also believes that due to the changes in the consumption needs and consumption tendencies of tourists after the epidemic, the development of the tourism after the recovery of the tourism line still needs market feedback.

The demand needs to be released urgently, and the parent -child tour of the summer market

In the future, how will the feedback will be a good signal for the tourism industry for the time being. Behind the favorable policies is a summer tourism market with strong demand and rapid recovery.

Specifically, the data provided by where to go on July 7 shows that the platform tickets for a single day on July 4 surpassing the same period of 2019, reaching the highest this year. In terms of accommodation, where to go this weekend (July 9th to July 10th), the hotel reservation increased by 23%from the previous weekend (July 2, July 3), an increase of the number of reservations from the same period before the epidemic in 2019 14%.

"Starting in late June, the summer hotel reservation has been launched, and the weekly increase has reached about 20 %. Compared with the same period before the epidemic (June 2019), the number of hotel reservations in Guizhou, Hainan, Sichuan and other markets in June More than 10%; Xinjiang increased by 44%, and Tibet increased by 50%. "Huang Xiaojie, the chief marketing officer of Qunar, said in providing data that Beijing and Shanghai's" return "is expected to further drive the national summer tourism market. With the recovery of summer tourism, the prices of some high -quality hotels this summer may increase from previous years.

In this wave of summer heat, the number of parent -child tourists cannot be underestimated. Data from where to go, from July 1st to July 3rd, the number of ticket reservations for children (2-12 years old) (2 to 12 years old) increased by more than 50 % from the previous weekend (June 24th to June 26th). Children's train ticket reservations have increased by 2.5 times month -on -month.

The data provided by Tujia on July 7 also shows that in the first week of July (July 1st to July 7th), the platform's homestay reservation reached 60%of the full month, of which parent -child travel orders accounted for nearly seven 70%. to make. Many homestays have launched the "homestay+" activity tailored for parent -child groups, which attract family tourists.

In the summer of last year, Beijing Happy Valley, tourists traveling with children

Picture source: Photo by Yang Hui, an intern reporter Yang Hui

Wu Liyun, an associate professor of the Culture and Tourism Industry Research Institute of Beijing Second Foreign Language Institute, told reporters via the phone that in the first half of 2022, whether it was "May 1st" or Dragon Boat Festival, tourism did not really "get better", and a large number of travel needs need to be released; and the needs of travel needs to be released urgently; The summer is the peak of tourism. Recently, various policies have also released a lot of good signals. If the domestic epidemic situation has stabilized during the summer period, the tourism market (recovery) is worth looking forward to.

(Cover picture source: Visual China-VCG1111139690323)

Daily Economic News

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