It ’s for half a year to overcome 5 seconds of animation to see how this game art company finds vitality in adversity?｜ The secret of the little giant

Cover Journalist Zhu Zhu

Recently, the State Administration of Press and Publication announced the second batch of game lists to obtain the version number this year. The restart of the game version number allowed many game companies to rekindle hope. In mid -June, the Valley of Winds of the game art was also busy. In the spacious office, the animators were carefully polishing the works one by one, and gradually improved a project that will be launched in a few months later.

The domestic game industry has been in the ascendant, and it has now transitioned from barbaric growth to a stable development period, and the production of fineized and industrialized art has become a trend. As a game art service provider starting from Chengdu, Chengdu Fenggu Network Technology Co., Ltd. has faced the challenge of life and death, and also chose to refuse "fast money" in an impetuous environment.

In three years, the Valley of Wind has participated in many outstanding works of China's first -game companies, including "The World", "Tomorrow's Ark" and "Hua Yishan". Behind the original intention of the founding team, it also represents the new power of the game industry.

Focus on game art

Find differentiated positioning in mature industry ecology

Recently, when the reporter walked into this game art company located in the high -tech zone, from the front desk full of anime dolls, hundreds of young people in the spacious office were working, and their computer screens appeared colorful and colorful. In the picture, some people are using digital board painting, and some are repeatedly debugging the action of 3D characters. They are vigorous and often communicate.

In the conference room on the right side of the office area, more than a dozen college students who have just graduated are undergoing a training. The course of noon has entered the end. Training teachers to arrange their homework patiently. The students carefully remember the notes to enter the notes in order to enter smoothly in the future. The industry prepares in advance.

This gaming art company established in 2019 has a scale of 170 people in less than 3 years, and has established branches in Qingdao, becoming a service provider of first -class game companies and game works in China. Tomorrow's Ark "" Huayoushan "," Monster Hunter "," CF "and so on.

In fact, in 2020 in the epidemic influence, the game industry broke out. In the words of Xu Xiurong, the founder of the Valley of the Wind, "At that time, there were money in the market everywhere, and many companies quickly realized financial gains." However, the company chose another way, sinking products and seeking longer -term development. The valley of the wind is one of them.

As the gaming art industry tends to be industrialized and standardized, the Valley of Wind has found its own positioning between large companies and small and beautiful studios. The original painting design and later special effects of the special effects are concentrated to form a full -process production line.

Transform in adversity

Challenge the new direction of the new technology of gaming film and television development

For a long time, the game art production of Windu Valley is mainly modeling for 3D gaming characters, but the company has also incubated a small team that produces two -dimensional animation to deeply cultivate the Japanese market in the direction of the sea.

In 2020, the Japanese epidemic led to the deficiency of the traditional two -dimensional animation market, and the business of the Valley of Wind was reduced. Only one year was established, and the small team stood at the crossroads of life and death. How to seek breakthroughs?

"We decided to turn the business direction to the country, because it was a period of explosion in the domestic game market, and many games had the need to make animation." Xu Xiurong told reporters, but most of the film and television levels needed by most excellent works were much higher than that of traditional second two. In the level of production, the technology of the small team could not keep up. At that time, I could only take some simple animation projects. In the end, the team still chose to challenge the new direction.

After getting the first project, the team began to continue learning and tempering, and referred to excellent domestic and foreign cases, using new methods and higher standards to make animations. A game character used a 5 -second picture of a big move. The team took half a year to complete, and finally passed the project acceptance.

Xu Xiurong told reporters: "Now the domestic game production level is getting higher and higher, which also puts forward higher requirements for game art. The refined expression of games+film and television has just risen. The practice of the project has completed the transformation, allowing the company to achieve technical breakthroughs, and it has also opened a new direction of "blood -making". "In her opinion, when the industry is the best The technical breakthrough has made the company go smoothly to the present. Pay attention to talent training

The competition in the game market is the competition of talents

According to Gamma data, in 2021, China's self -developed mobile game overseas market sales revenue reached 16.090 billion US dollars, a year -on -year increase of 21.8%. The policy level emphasizes cultural self -confidence and encourages excellent content to go to sea. As a result, the game goes to sea has become the future development of the industry.

Domestic game manufacturers go to the sea with increasing quality projects, but due to the late development of the industry, in the top 3A -level game production and other links, domestic high -end talents are still lacking. The competition in the game market is the competition of talents, the development of the industry, the development of the industry The core is talent.

Therefore, many game companies have begun to pay attention to the cultivation of talents, establish training bases through school -enterprise cooperation, and even some companies choose to run directly to run schools. Some companies also snatch talents at a "high price" of exceeding the average salary level.

The Wind Valley team also firmly believes this, so the company has established a systematic talent training system. "We will specialize in employees for free training for new employees. After the assessment, we will also provide some training subsidies and rewards to allow talents to grow together with enterprises. If they have the ability to find better development opportunities in the later stage, the company also feels that the company also feels that This is a way to send talents to the industry, "Xu Xiurong said.

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