Extraordinary Comment | Liu Xiang sued the New Oriental's infringement and received 6,000 yuan, New Oriental, you are not a small follower

Polar News commentator Wu Shuangjian

Recently, Liu Xiang and Beijing New Oriental Promotion Consultation Co., Ltd.'s portfolio disputes in portrait rights disputes have been released. The court tried that the defendant used Liu Xiang's portrait in the article involved without consent to constitute an infringement of the right to portrait of Liu Xiang. In the end, the court ruled that Beijing New Oriental Prosperity Consulting Co., Ltd. apologized in writing and compensated Liu Xiang's economic loss of 6,000 yuan. (According to July 7th China News Network)

Screenshot of China News Service Reports

After reading this news, the first question was that what does it have to do with Beijing New Oriental Program Consultation Co., Ltd. and New Oriental? Some media have confirmed that Beijing New Oriental Prosperity Consultation Co., Ltd. is wholly -owned by New Oriental Education Technology Group Co., Ltd. This shows that the company in New Oriental is undoubted.

The second question of people is, why only lose 6,000 yuan? Some netizens said that I thought it was wrong. After several times, "0", it was found that it was really 6,000 yuan; some netizens said that I thought I had dropped a "10,000" in the future. Liu Xiang is a 110 -meter -free athlete and is known as "Asian Flying Man". So far, he is the only Grand Slam player who won the Olympic Games, World Championships, and International Field Grand Prix. His name is like thunderous. When he was at the peak of his career, the endorsement fee was quite amazing. According to media reports in 2008, Liu Xiang's endorsement price reached 15 million yuan. Of course, his endorsement fee is not the same as on.

At this point, the court believed that the articles involved in the case used the portraits of Liu Xiang are all the photos of the field, and the portraits were not ugly and stained, and the infringement was mild. In addition, the defendant also said that it was immediately deleted after learning the fact that he was charged with infringement, which was subjectively without infringement.

The third question of people is, why did New Oriental follow this principle issue? This is the most puzzling place. Beijing New Oriental Prosperity Consultation Co., Ltd. is doing the business of going abroad for consultation. I do n’t know what it has to do with Liu Xiang. Liu Xiang did not make it because of studying abroad. Why should you go up? I'm afraid I still want to use the portrait of celebrities to attract attention.

However, even if the staff who do the publicity do not understand the law, if the propaganda manuscripts are reviewed by the staff of the legal department, they can see the problem. To put it bluntly, the process of promoting the manuscript has not yet gone.

Infringement is a trivial matter, but it is a trivial matter, but it reveals some old problems that some companies have ignored portraits of others. According to the Daily Economic News reported on July 1, Andy Lau's brokerage company Hengtai Huanyu issued a statement saying that Andy Lau never and had no plan to endorse related products such as "Zhengjiu Shi Baijiu" agent of "Guizhou Tiandi and Wine Industry Co., Ltd.". Nor does any company or individual use the portrait and name of Andy Lau on related products.

To put it plainly, it is the act of using the portraits of others without authorization. Such illegal and illegal acts have also revealed that some companies have a bad mentality of speculative.

For companies like New Oriental, there are not many compensation for 6,000 yuan. However, the hot search was questioned by the public, which caused people to evaluate the new Oriental. This loss was much larger.

The main business of New Oriental is educational and training. It is a teacher who is a teacher, especially to cherish your feathers.

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