The national new rules break the "ice cream assassin" in Qingdao most merchants to implement a clear price price

Original title: "Ice Cream Assassin" tingled you

Since the beginning of this year, high -priced ice cream has become a topic of social platforms many times, especially in recent times, "ice cream assassin" has become a hot word for Internet celebrities. On the Internet platform, there are many video paragraphs about "ice cream assassins". On the surface, the problem of individual merchants is clearly marked with prices, which reflects -people's hearts are cheaper about the price of ice cream. Essence Yesterday, a reporter from the Morning Post visited some convenience stores and supermarkets in the city found that there were do tens of yuan a one of the ice cream for sale, but most merchants made the price. In addition, from July 1st, the "Optical Signing Price and Prohibition of Price Fraud" issued by the State Administration of Market Supervision was officially implemented, and it also added a layer of "tight cursing curse" to the "clear price".

Phenomenon

"Ice Cream Assassin" becomes a hot word for net red

Pick up a "flat" ice cream, and may be "stabbed with a sword" by unexpected prices at the checkout, and the "ice cream assassin" has also become a hot word for net red. "The ice cream in the corner gave me a pain" "" Don't take the ice cream that you don't know without knowing it "," The expensive ice cream is good, it will be cold before you eat it "... On the social platform, the" ice cream assassin " Tucao abound. As the ice cream is getting more and more expensive, "can't afford to eat ice cream" has resonated with many netizens.

The reporter searched for the keywords of the "Ice Cream Assassin" on a short video platform. A large number of video works appeared. Most of them used exaggerated methods to interpret it when buying ice cream to checkout. I accidentally found that an ice cream was 20 or 30 yuan. I was very surprised. Or know that there is a "ice cream assassin", carefully choosing the most common ice cream in packaging, and the price was still tens of yuan at the final checkout.

There are also some videos that directly named "Zhong Xue Gao" and other ice cream brands with relatively high prices, analyzing the ingredients and prices of ice cream. There are also various explanations behind the high video bloggers behind the high price of ice cream. Among them, there are more comments on a "apricot year" box of Zhong Xuegao's "apricot year" box. The price is 160 yuan per box. Ice cream, and nuts and other ingredients.

"It does not rule out that these bloggers exaggerate in a certain aspect for traffic, but seeing the price of ice cream is indeed a bit surprising." Netizen Xiaoyu left a message on social platforms that for most adults, for most adults, for ice cream Most of the impressions stay in about one yuan for ordinary brands, and some high -end brands are just a few yuan, because in the past few years, in addition to the high barrel ice cream of individual brands in the past few years, the price is slightly higher. Ice cream.

After 80s, Mr. Sun said that in his impression, the cheapest popsicle when he was a child was 5 cents a money. Essence "In the past few years, although I know the price of ice cream has risen, the old popsicles that were originally 5 cents now sold 1 yuan." Mr. Sun said that when he didn't expect to pay more attention to the ice cream, some had risen to more than 10 yuan.

Visit

Most merchants are clearly marked

In response to the short video content of various "ice cream assassins" on the Internet, the reporter visited some of the small sales department, chain convenience stores, supermarkets and other stores in the urban area and found that most merchants have labels with clear prices around the ice cream and cold cabinets. The store has no labels, but the general owner will take the initiative to inform the price of ice cream.

In a shop in the old city of the west, the reporter found that more than 10 brands of ice cream were placed in a cold cabinet in front of the door, and there was no clear price. The shopkeeper saw the reporter paying attention to the ice cream in the cold cabinet, and came to introduce the price of these ice cream. The most expensive one was 12 yuan. The owner said jokingly: "Don't worry, I don't have a 'ice cream assassin' here.

There are 4 cold cabinets in a chain convenience store on Zhongshan Road. There are dozens of ice cream or ice cream of more than 10 brands. On the cover of these 4 cold cabinets, a lot of price labels are densely packed. There are also two price tables for each type of ice cream or ice cream. The reporter noticed that the cheapest price of these ice cream is 2 yuan per price, and the most expensive one is 68 yuan each.

In another chain convenience store, the style of ice cream and ice cream is relatively small, and the price is also attached to the cover of the freezer. The reporter found that the most expensive price was a 12 yuan ice cream, but asked the silver collector to understand that the most expensive in their store was a "Zhong Xue Gao" ice cream, priced at 18 yuan. "This most expensive ice cream is just arrived, and the price label has not had time to stick it." The cashier said that they also paid attention to the "ice cream assassin" on the Internet, so they all told the clerk to see that the customer saw the more expensive ones to get the more expensive ones. Ice cream, remind customers before scanning the price code.

In a large supermarket in the west, the most expensive ice cream in the cold cabinet is more than 40 yuan per box. The price of this supermarket is relatively clear. The price of the price is the product. It is more convenient to check it carefully than the chain convenience store.

The reporter visited a number of ice cream retailers in Shinan District, and none of them found that Zhong Xuegao's "Apricot Years" was sold. A number of wholesalers and retail store owners said that the reason for not buying is "such high -end ice cream cannot be sold." When the reporter asked whether the ice cream was raising the price today, a retail shop owner said, "At present, only a few dairy ice cream has risen, and traditional ice cream, which is cute, dream dragon, old popsicles, etc., is still selling best. "Another wholesale store owner, Mr. Zhang, said that ice cream is more and more expensive because raw materials have increased. Nowadays, the market competition has become bigger. Many ice cream brands have also launched a more expensive high -end series. Supervision

National new rules break the "ice cream assassin"

From the beginning of the "ice cream assassin" by netizens, it has actually evolved into the paragraphs of popular entertainment. "The regular retail unit has a clear price price. Even if the price is relatively vague, the owner will be displayed at the time of checkout. At that time, it is okay to determine not to buy. "Big beard" leaves a message on the Internet, and feels that everyone talked about "ice cream assassins". It is more about expressing "the price of ice cream is so expensive", but the pricing of such products is a market pricing, and it is expensive to choose other brands.

From July 1st, the "Optical Signing Price and Prohibition of Price Fraud" issued by the State Administration of Market Supervision was officially implemented. It is clear that the operator should make a clear price in a significant way to clearly indicate the goods or services corresponding to the price. The implementation of the new regulations also provides a layer of "protective cover" to prevent high -priced ice cream "stabbing" consumers.

"If it is not marked or significantly weakened, the price that is not good for consumers to trick consumers or other operators to trade with them is a price fraud." The relevant law enforcement officers of the market supervision department said that the "Price Law" clearly, the operation of the operation, the operation of the operation, the operation of the operation, the operation, and the operation. Sales, purchase of goods and services, shall be marked in accordance with the provisions of the government price authority. If there are unknown prices, there should be corresponding penalties. According to the law enforcement officer, in the process of ice cream sales, the merchants must not only ensure the clear price, but also have the obligation to allow consumers to clearly and easily see the corresponding labels. "Some labels and sales of goods are too far away, or they are messy. Such sales methods can easily bring inconvenience to consumers, and merchants should adjust." Law enforcement officials reminded that consumers in the process of buying ice cream, if they find it, they find that if they find out If the price does not match the label, or there is no clear price, it can complain to the market regulatory authorities. [Source: Qingdao Morning Post Editor: Dai Huihui]

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