Zhang Bosong, Secretary of the Xiuyu District Party Committee: The brand of "Binhai Tourism, Colorful Xiuyu" brand

This is a three -bay -surrounded Linghai Port City. The coastline of the region is 243 kilometers long, the sea area is 2,800 square kilometers, and 112 islands. According to the statistics of "Xiuyu District Chronicle", 51 coastal tourism resources have been developed in the area, ranking first in Putian City.

In recent years, Xiuyu District has explored the road of integration of cultural tourism, and has used the five major tourism resources of blue coastal tourism, green ecological tourism, silver crafts, white salt, and red cultural tourism to create a "colorful tourist area" and continuously enhance tourism. Costfulness and reputation, write the chapter of "Binhai Tourism, Colorful Xiuyu" tourism brand chapter.

A few days ago, the Putian Municipal Party Committee Propaganda Department organized a joint interview with the "County Secretary Talking about the Cultural Tourism Economy". Yesterday, the interview group entered Xiuyu and interviewed Zhang Bosong, secretary of the Xiuyu District Party Committee.

"Xiuyu was born with the sea. It was prosperous due to the sea, the sources of marine culture have long flow, and the coastal tourism resources are rich. In recent years, the Xiuyu District Party Committee and the District Government have conscientiously implemented the 11th Provincial Party Congress proposed to make bigger and stronger. ' Digital economy, marine economy, green economy, and cultural tourism economy 'deployment requirements and the "leaning down to grasp the industry" proposed by the municipal party committee, dedicated to development' work goals, relying on the "one garden, one island and three bay colorful ', highlight the coastal tourism, layout and construction A group of high -quality and original high -quality cultural tourism projects, innovate the implementation of the three industries of the cultural and sports tourism, and make Xiuyu District into a coastal leisure tourist destination. "Zhang Bosong said.

Blue Binhai Tour

Pingwa Bay Mountain, Sea, Island, and Tianji are well -known, known as the "Oriental Hawaii" and "Putian Tianya Haijiao". The endless clouds and sea stories and beaches with different shapes are accompanied by each other, which is beautiful. The South Ri Island has the reputation of "Pearl of the East China Sea" and "Maritime Park". The island is beautiful on the island. Houhai Fishing Village is known as the "Pearl of the South Bank of Xinghua Bay", and it has formed a diversified provincial leisure fishery base that integrates casual fishing, fishing family food, fishing experience activities, wind power group landscapes, landscape fishing row, and seafood shopping.

Green Ecological Tour

Adhere to ecological priority and green development, internalize the concepts of respect, adapt to nature, and protect nature, and externalize the construction of ecological civilization into all aspects and processes of economic and social development. It has ecosystems such as the Dajianshan Tianyundong Scenic Area and Tingangshan Scenic Area, and the largest Lahai Wetland Park in Fujian Province. "".

Silver Craft Tour

Shangtang Jewelry City has the title of "Hometown of China Silver" and "Chinese Silver Township City". It is an industrial jewelry industrial park integrating R & D, production, trade, and product display. Regional chain pilot unit. The park involves more than 10 types such as gold, silver, jade, gemstones, and Shoushan stone carvings. The average daily transaction value has reached more than 20 million yuan. The products are exported to more than 20 countries and regions such as Japan, Europe, America, and Southeast Asia. Shangtang Silver Town is the first batch of specialty town in Fujian Province. It was rated as a national 2A scenic spot in 2019.

White Saltology

Putian Salt Field was established in 1958. It is the largest salt field in Fujian Province. It has now become a modern salt industry manufacturer with outstanding main business, standardized management, complete varieties, and advanced equipment. factory.

Red culture

Relying on the old guerrillas of the Fujian guerrillas in the old district of the Pearl River Revolution, the Patriotic Education Base of the Patriotic Government of Martyrs Cemetery of the South River Island, and the Jiuzhongshan Battlefield Park to launch the red education tourism route. Further promote the integration of Xiuyu Cultural Tourism, enhance the cultural experience of tourists, transform cultural resources into the tourism industry advantage, and create new landmarks for boutique lines and cultural tourism.

Zhang Bosong said that Xiuyu District has made every effort to build various formats of "cultural tourism+", vigorously exert the advantages of the five major tourism resources, and start the "colorful tourism" brand. At the same time, combined with the traditional historical and cultural and cultural and cultural and cultural and culture of Pinghai City, the provincial cultural security unit Pinghai City God Temple, Dongzhuang Chen Jinggu's ancestral temple, beaded to make a strong Xiuyu tourism IP, enhance the popularity and reputation of Xiuyu tour Degree, create a livable and blessing place that integrates the functions of coastal sightseeing, experience vacation, fashion shopping, leisure and entertainment, maritime sports, research tourism and other functions.

In recent years, how does Xiuyu District call the whole region tourism and make the cultural tourism economy bigger and stronger? Zhang Bosong proposed four main work measures.

Clarify the economic ideas of cultural tourism. Focusing on the development ideas of the tourism brand of "Binhai Tourism, Colorful Hidemia", highlighting the characteristics of Gulf Island tourism, and helping the construction of the development demonstration zone of the integration of the national marine economy and the cultural tourism economy, relying on the Lahai Wetland Park, Nanri Island and Xinghua Bay , Pingchiwan and Meizhou Bay, Jioli created the "one garden, one island, three bay colorful" tourism IP.

Lock the annual goal. Strive to achieve a total number of tourism in 2022 exceeding 2.8 million, an increase of 20%, and the total tourism revenue exceeded 2.4 billion yuan, an increase of 15%; the output value of the cultural industry reached 4.672 billion yuan, an increase of 6%.

Grasp the focus of work. Strengthen the marine industry, develop the marine economy, protect the marine ecology, promote the development and construction of the southern island, and create a national marine pasture "South Ri Island sample" and the "blue granary" on both sides of the Taiwan Strait.

Promote the highlights of effectiveness. Create a characteristic business card for South Island, carefully cultivate the industrial chain, explore the development of the new model of "combining fishing travel", develop the sea fishing economy, strengthen the industry, and at the same time carry out various forms of publicity and promotion, and strengthen the brand.

According to reports, in the next step, Xiuyu District will seize the opportunity of investment promotion and extensively publicize the advantages of Xiuyu Cultural Tourism; strengthen investment promotion, actively connect with celebrities and liaison officers in Xiuyu Island; Docking, focusing on the implementation of cultural tourism investment promotion projects, and reaching new results of the cultural tourism economy. Surrounded by the "Sanwan" in Xiuyu District, the resource endowment is prominent. There are 215 cultural security units such as Pinghai Tianhou Palace, Qingfengyan cliff stone carvings, 5 national 3A scenic spots and national 2A scenic spots. Two bases. On the same day, Zhang Bosong introduced two tourist routes to reporters.

Binhai Holiday Tour:

Lahai Wetland Park -Shangtang Jewelery City -Houhai Fishing Village -Pinghai Anchi Golden Beach -Pinghai Tianhou Palace -Pinghai City God Temple 埭 埭 — Tianyun Cave Scenic Area -Tingangshan Scenic Area;

Nanyr Island Two -Day Tour Boutique route:

第一天：莆田（莆仙大剧院集合）-石城码头-南日岛（乘坐新客轮秀屿1号）-入住海边民宿/酒店-午餐-游览港南九重山景区（日月岩、战地公园、 Bijia Mountain, etc.-Visit the first abalone museum in the country-Crescent Bay Beach-Golden Beach Dinner+Barbecue+Bonfire-Rest;

Day 2: Dongya watching sunrise-breakfast-Emperor Mountain (sand sliding) -onal lunch-Jianshan Eye Sea (one of the 24 scenic spots in Putian), visit the martyr's cemetery (Fujian Province Patriotism, National Defense, Party History Education Base) Essence -The return (South Ri Island-Shicheng) or to other (small islands).

(Source: Fujian Daily Client Reporter: Chen Han'er Intern: Chen Sitian Correspondent: Editor Chen Shiyu: Huang Bin)

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