"The Capital of the World Handicrafts and Folk Art" Weifang City, Shandong Province -use "hand -made" to empower rural revitalization

The picture shows the guitar processing site

"On average, you can make three piano for a month, each selling for about 20,000 yuan." A few days ago, Qin Jiduo, a villager in Qinjiahewa Village in Qinjiahewa Village in "China Electric Musical Instrument Base", In his own courtyard, with excellent crafts, he completed the "international orders" after another.

In Zhenzhen, there are many "handicrafts" who set up a guitar studio like Qin Jiduo at home. "There are more than 80 instrument production and accessories processing enterprises, of which 22 have the right to import and export. More than 8,000 full -chain employees, accounting for 10 % of the total number of town, and annual output of more than 2 million various types of instrument products. There are more than 5 million sets of instrument accessories, and the main business income reaches 1 billion yuan. "Meng Hong said proudly.

Guitar, kite, paper -cutting, New Year's paintings ... As the "World Handicrafts and Folk Art Capitals" published by the United Nations Education Organization, Weifang folk art and handicraft resources are rich. In recent years, Weifang has taken the construction of a national Qilu Cultural Ecological Reserve as a starting point to promote the revitalization of the countryside to empower the rural rejuvenation.

Zhang Yongguo, member of the Standing Committee of the Municipal Party Committee and Minister of Propaganda: "Focusing on 'Shandong Hand -made', called the" Weifang Hand -made ', and fully build the four platforms of inheritance, joint venture, cultural tourism, and dissemination. The development of the cultural tourism industry makes the beautiful village thriving because of 'crafts' and make farmers' lives better. The city has developed nearly 2,000 traditional craft companies and family workshops, with an annual output value of more than 20 billion yuan; kites, annual paintings, and Hand carving, clay sculpture, grass editing and other hand -made industries have become new formats in the countryside, and more than 100,000 farmers can use it to achieve 'employment at the door. "

Construction Platform

Solving the problem of "who will do"

Piano body processing, piano head processing, lighting, painting, polishing ... to create a guitar, you need to go through more than 80 processes; take bamboo cricket as the skeleton, use silk paste, and then dipped in Danqing, draw a stroke one by one, draw a stroke one by one 2. Rendering ... It also takes dozens of processes to complete a kite ... At present, as many "craftsmen" are old, it is difficult to learn from handicrafts, low income, and less inheritors. The primary problem.

In this regard, Weifang's approach is based on the resource advantage and organize the implementation of hand -made talent training plans.

On the one hand, promote the leader system. Through the evaluation of the first tree excellence and funding support, the leader of hand -made projects is encouraged to play the role of demonstration. Zhang Xiaodong, a national non -genetic inheritor of Weifang Kite, has been awarded more than 20 apprenticeships through the Kite's preach this year, which has driven the villagers to achieve more than 2.6 million yuan in revenue. Master Yuanxing, a master of Caoyi Villagers in Xungou Town, Gaomi City, organized more than 60 farmers to engage in willow production, produced more than 800,000 annual production, and realized the transaction value of more than 3 million yuan.

On the other hand, improve the three -level echelon of practitioners, inheritors, and master of craftsmanship, and build a stepped talent training mechanism. Organize the fourth batch of "Weifang Folk Art Masters" selection, and 15 masters of folk art masters such as fascination, painting, carving, etc., and given three years of funding support. Continue to implement the "Hundred Township Thousand People Training Plan" and cultivate more than 6,000 hand -made production and operation talents. Among them, the nuclear carving techniques of endangered projects have grown from five or six to more than 2,000 in the past, and the annual output value has exceeded 20 million yuan.

Building an associate platform

Solving "how to sell"

Grasson, generally woven sorghum stalks, sycamore wood, bamboo and other materials. "In the past, the living conditions were poor. The common people took materials on the spot and used sorghum stalks to make daily life appliances such as pot lids and mules. With the development of society, plastic products became substitutes, and the production process of the mules was almost lost." Liu Yueqing, a non -genetic inheritor, told reporters.

Today, Liu Yueqing established the old Liu family handmade weaving processing plant in his hometown, and launched dozens of categories including dumplings, ingots, curtains, and cages, providing more than 30 disabled people and left -behind women. Employment positions have an annual output value of nearly 400,000 yuan.

In Lintong, in recent years, 117 non -heritage projects at or above the county levels such as blue printing cloth, pure handmade cloth shoes, and pure handmade cloth shoes have been excavated. 45 projects have achieved market -oriented development by strengthening protection, establishment of organizations, and centralized exhibitions. Lintong practice has become a general trend in Weifang. The interview found that for the niche, narrow sales, and low income of practitioners, Weifang established a collaborative mechanism through various forms to build a win -win situation for production and sales.

Many localities develop rural handicraft cooperatives. There are more than 100 hand -made cooperatives such as kites, New Year painting, and grass editors in the city. In some key areas to promote the construction of non -heritage characteristic communities and villages. Wangjiazhuangzi Village, Fangzi District focuses on creating the "First Village of China Kite Industry". More than 2,000 people in the village are engaged in kite production and processing, with an annual output value exceeding 300 million yuan.

At the same time, the Weifang Museum, the Chinese New Year Painting Museum, and the Nantun Town Non -Heritage Park were built, and it was diversified to build a hand -made exhibition sales place to attract hand -made and handicrafts to enter for free.

Build a cultural tourism platform

Solving the problem of "how to fade"

It is still in Yiyuan Street. Lujialou's hand -painted New Year painting and North Yangshan paper -cutting in the area have a long history and rich characteristics. In 2019, Beiyangshan Village seized the opportunity of the establishment of a new era of civilization in the establishment of a new era, set up non -genetic inheritance classrooms, established cooperatives, developed research tours, and old craftsmanship has glowed with a new atmosphere.

"We created new works based on major festivals and market hotspots, and opened sales through e -commerce, gifts and other means. In 2021, the bull knife trial was used to achieve annual sales revenue of more than 200,000 yuan. We also invested 1.6 million yuan to build a paper -cut art museum to create paper -cutting art research research Base, more than 20,000 primary and secondary school students were received in the year, becoming Weifang Tourism Demonstration Village, "said Shi Chengyou, the secretary of the party branch. Paper -cutting main research tour, New Year's painting is the main hand -made art immersive tourism. Yangjiabu Village in Hanting District takes the folk art Grand View Garden as the leader to strengthen the life -painting kite living experience, and receive more than 1 million tourists each year. In Jiangzhuang Town, Gaomi City, in recent years, more than 800 households have been developed and processed. Li Mei, secretary of the town party committee, introduced: "By building the Folk Art Expo Park and training practice base, the transformation from ' -.

From the perspective of Liu Yuxiang, a member of the municipal government party group and the deputy minister of the municipal party committee's propaganda part of the daily work, and the director of the Municipal Civilization Office, expanding the new format and integrating into the trend of revitalization is one of the main directions to promote the "hand -made" to empower rural revitalization: "Through the passing Theme tour, research tours, immersive travel, etc., promote beautiful rural cultural tourism, make craftsmanship become attractions, make craft products become 'Internet celebrities', and make' Weifang hand -made "fire and beauty."

Build a communication platform

Solve the problem of "small reputation"

Ma Yuqing, the inheritor of the embroidery of Anqiu City, led the rural left -behind women to start a business. In recent years, it has received hundreds of thousands of yuan per year through foreign trade channels. When it comes to the difficulties of traditional craftsmanship, she feels very touching: "Many hand -made products are actually very popular in the international market, but it is that our farmers are weak in scale and limited capacity to promote."

Tian Yiming, deputy minister of the Propaganda Department of the Municipal Party Committee, frankly said: "After finding the market, he found the driving force of innovation and development. In response to the problem of insufficient innovation and popularity of traditional hand -made products, Weifang comprehensively implemented hand -created innovation promotion plans."

Carry out international cultural trade exchanges. Weifang has established cooperation and exchange channels with 295 creative cities around the world to promote the implementation of the "Weifang Good Crafts" World Bank promotion plan. The international share of Weifang Kite is as high as 75 %, and the exports of Daodian guitar account for 36 % of the country's total, becoming the "invisible champion" of the industry.

Establish a collaborative innovation mechanism. Register to cover 12 categories of trademarks, jointly build Weifang hand -made brands such as "Weiyou Shangpin", and carry out the "Shandong Hand -made Weishangpin" for the city's hand -made artists. , Great Weifang Cultural IP.

Strong old -fashioned hand -made brand. Weifang was awarded 4 Chinese old -fashioned enterprises, 17 old -fashioned companies in Shandong Province, and 31 Weifang old -fashioned enterprises. "Hengshengzhai" pastry and "Tongwen Hall" brush have become "Internet celebrities" hand -made brand. "Cui Zi" Xiaofo sesame oil absorbs more than 160 farmers' employment, achieving an annual output value of nearly 600 million yuan.

Source: Farmers Daily

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