Shaoyang Daily WeChat Public Account Influence Journey Propaganda Category is the first place

Yun Shaoyang Client July 7th (All Media Reporter Ning Rujuan) On July 5th, the Municipal Party Committee Network Information Office released the second quarter of 2022 "Shaoyang Municipal Affairs WeChat Public Account Influence List", Shaoyang Daily WeChat public account The city's news publicity WeChat influence list was the first in the second quarter.

In the second quarter of 2022, the "Shao Yang Municipal Government WeChat Public Account Influence List" is the release of the content of the Municipal Party Committee's WeChat public account from the city's government affairs WeChat public account, that is, April 1st to June 30th. Numbers, total reading, average reading number, total number of praise, WeChat communication index and other indicators, comprehensive calculation of the influence ranking. The list aims to implement the responsibility system for network ideological work of the party committee (party group), promote the healthy and orderly development of the new media of the government affairs of Shaoyang, and enhance the communication, guidance, influence, and credibility of the government WeChat public account.

In recent years, the Shaoyang Daily has accelerated the development of media integration and forms led by the Yunshaoyang client. The media matrix, through continuously enriching the form of publicity, strives to create a boutique publicity, is committed to spreading the good voice of Shaoyang, telling Shaoyang's good story, showing the new image of Shaoyang, and enhanced the popularity and reputation of Shaoyang.

In the second quarter of this year, Shaoyang Daily's official WeChat adhered to the publicity ideas of "mobile priority, content as king", combined with relevant key tasks such as the prevention and control of the city's epidemic, flood prevention and drought resistance, and carefully selected the content, innovative communication methods, followed the daily life of the citizens, etc. Methods, push the latest news daily, realize the timely transmission of policy content, the release of important information authority, the practical service information of the service information, and enhance the user's perception and recognition of the content.

Data show that in the second quarter, the official WeChat of Shaoyang Daily published a total of 374 articles, with a total reading of more than 4.53 million, of which the headline reading reached more than 3.61 million, and the WeChat communication index was 1183, showing a strong influence. Among them, the reading volume of manuscripts such as the "Notice on the Confirmation Cases of Shaoyang City on April 24" and "Announcement on the Order of the City's Lord Urban Area" and other manuscripts all over 100,000, which contributed to the city's anti -epidemic campaign.

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