Light up and look forward to it | From 0 to 1 to live broadcast and bring goods to listen to the practical experience of experts in the industry

Zhejiang Online, July 7 (Reporter Weng Yujun Li Xinyi) "We have been planting strawberries for 10 years, and have a good reputation in the local area. I want to sell strawberries through e -commerce." Recently, "Common Wealth Combined Fortune on Zhejiang Online Fan Hongfu from Qili Township, Lishui City, Qili Township, Lishui City, sent us an expectation of agricultural product network sales. In the process of solicitation, farmers from 26 counties in the mountains also expressed their wanting to learn live broadcasts.

How to consider whether your actual situation is suitable for live broadcast? What preparations do you need to make? Which departments or subjects can they seek help and cooperation? With a series of issues from netizens, Zhejiang Online reporters came to the core area of ​​Hangzhou Agricultural and Sideline Products Logistics Collection Center -modern preferred one -stop selected live broadcast e -commerce base to seek answers from the industry. It is reported that this is also the place of settlement of the Shanhai Association project "Shanhai Communist Farmers Excellent Product Exhibition Window" in Zhejiang Province.

Modern preferred one -stop selected live broadcast e -commerce base

Take the "Cloud Express"

What preparations do you need to make from 0 to 1?

In recent years, the three farmers of the short video platform have become hot, and agricultural products are constantly opening up the cloud on the cloud in new forms. Faced with a live broadcast of "explosive fire" and accounts of "out of the circle", many farmers also stood around the "outside" in the live broadcast room. "Do you want to try the live broadcast?" Like Fan Hongfu, many farmers have emerged in their hearts.

From 0 to 1, before entering the threshold of live broadcast and cargo, cold thinking seems more important. "The live broadcast industry is very cruel, and it can really become a very limited circle. The farmers who want to participate should recognize the fierceness of the competition in advance." Shi Qianwen, the person in charge of modern preferred live broadcast project, said that It involves multiple links such as agricultural product production, content output, live broadcast operations, logistics, and after -sales, which is not supported by single fighting. "For non -professional farmers, I recommend that starting from short videos to break through. The real 'traceability' in the field is very attractive to the audience."

"What preparations do you need to make before starting the live broadcast?" Shi Qianwen said, first of all, it is necessary to evaluate the expected income, especially fresh products, the cost of packaging and logistics is high, and whether the product has sufficient profit space is crucial. Clear prerequisites need to meet relevant standards. It is recommended that farmers choose a platform that suits them according to their own conditions, and then according to the requirements of the platform, such as individual industrial and commercial registration, processing agricultural products SC certification, etc. "For example, some platforms will require 'opening white', that is, to form a certain sales and brand on other platforms, there is a certain threshold, but some do not involve it, farmers need to understand in advance!"

Entering the practical session, on the one hand, you can learn the interface operations, commodities, and small shop operations through the official channels of the platform. In addition, you can also participate in paid training courses at some live broadcast bases according to needs and systematic learning practice. "Many institutions now provide 'accompanying' services, so that farmers can experience the identity of the anchors, central control, field control, operation and other identities involved in the live broadcast, and help farmers to open their goods." Shi Qianwen said. In fact, obtaining traffic through live broadcast is only the first step. Customer service, after -sales, etc. are an important guarantee for consumer repurchase. Shi Qiwen introduced that many platforms are currently strictly stuck after -sales service. For example, some platforms require customer service response within half an hour, logistics shipping within 48 hours, and deducting scores when not reaching standards. Below a certain score will lose traffic support.

Help good goods out of the mountain

How does the 26 county in the mountains of Zhejiang form a joint force?

Between the mountains and seas of Zhejiang, if the Lin'an Qingliangfeng Town is connected to the Cangnan Dayu Town, a geographical "Qing Dynasty" is divided into "mountains and sea". The 26 counties of mountainous areas on the southwest account for 44.5%of Zhejiang Province, but in 2020, GDP is less than 10%of the province. Therefore, for the 26 counties in mountainous areas with rich agricultural resources, the sales of "cloud fast cars" in the digital age are related to the happiness of many "Fan Hongfu".

“许多山区县的农产品规模小而散，产能受限，而且在流通的过程中，没有标准化的生产和精深加工！”走访过二十多个山区县，现代优选副总经理徐海斌直言，产能、 Standardization and branding are important factor restricting agricultural products from 26 counties in the mountains.

How to help good goods out of the mountain? This is not only an individual issue. Strawberries, citrus, waterfish, tea leaves, handmade noodles ... In the common expectations of common people, many farmers from 26 counties in the mountains have proposed the desire to "go out" for their own agricultural products.

A few days ago, the exhibition window of the Shahai Communist Party Funno Products was officially opened. More than 500 categories of agricultural excellent products in 26 counties in Zhejiang gathered in Hangzhou and opened online and offline sales and operations.

Modern preferred one -stop selected live broadcast e -commerce base

"There are many small and beautiful products in the 26 counties in the mountains, but it has not moved towards a wider market. For independent counties, it is difficult to invite head anchors to bring goods separately," Xu Haibin said. The window is to form a joint force through the integration of resources. "For example, we can carry out special sessions of 26 counties in the mountains. For products with good response in the process, it can also gradually promote its standardization and large -scale circulation, further drive upstream planting, processing, etc. Increase the income of the link. "

So, how to join the window of the window for farmers who are relatively scarce? Xu Haibin introduced that because the window was promoted by government -enterprise cooperation, farmers could get information on the settlement through contact with the local agricultural authorities. In addition, each county basically has a leading enterprise or representative who settled in. Farmers can join the exhibition through ordering orders and supply relationships with enterprises. "It's really grateful!" Fan Hongfu was very grateful to learn about Shi Qianwen and Xu Haibin. He mentioned that the farmers of his parents were good at planting, but they knew very little about online sales, so he hoped that he hoped Through more learning, to learn about the new sales models and methods, and I also look forward to those farmers who lack the Internet "skills" to get more "one -stop" help in online sales. Refer to the suggestions of experts, our farm may not be able to provide enough people, but the exhibition window like Shanhai Communist Party may have a certain practice for us. We will consult the Agricultural Bureau in the future. "

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