Jilin: Retart the ice and snow silk road to let the ice and snow connect the world

From "World Ice and Snow Gold Store Belt" to "One of the Three Great Fanxue Bases in the World", build the ice and snow values ​​of Jilin people; from "the most beautiful snowflakes in Jilin" to "Chinese quality ski in Jilin", generate and promote ice and snow culture, Reached consensus and established an image to the outside world. Nowadays, the "West Ice and East Snow" industry pattern of Jilin Province has been formed, and the ice and snow economy has developed further.

In the past five years, the development of Jilin Ice and Snow Tourism has continued to rise and has continued to achieve new results. The fruitful results of Jilin Ice and Snow Tourism reflect the modern value of "ice and snow road".

"Snow Silk Road", what do you feel when you read these four words? Cold, long, vast ... and I read enthusiasm and wealth from it.

Ice and snow is no longer a cold scene, and it is surging hot energy; and the Silk Road is no longer a trace of the years of history. It is rejuvenating and vibrant.

Trace history

The awakening of "Snow Silk Road" is in Jilin

Speaking of the Silk Road, people often think of Zhang Jian from Xi'an, entering Xinjiang today via the Hexi Corridor, and a trading road formed by the Central Asian region.

But this is just the Silk Road in the narrow sense. With the Central Plains as the core, the place where the silk goes is the "Silk Road".

For example, in the Song Dynasty, because the traditional business route was blocked by the nomadic people in the northern northern, foreign trade had to turn to the southeast coast. Trade through the sea road, and the Maritime Silk Road came into being.

According to historical records, since the Tang and Bohai Sea period, northern China has formed a "Northeast Asian Ice and Snow Silk Road" with cold business and cultural communication. In the Ming and Qing Dynasties, this "ice and snow silk road" The tribute trade has continued to grow. Historical research shows that this large channel is a particularly important historical corridor that is particularly important for civilization in Northeast Asia.

As early as the 1990s, many scholars at home and abroad focused on this "Northeast Asian Ice Silk Road". But at that time, the research was only at the academic level, and people had not found the path of connecting history and modern, cultural and economic. Today, we will reopen the once "Ice Snow Silk Road" to let the silk road again.

Innovation carrier

High -quality ice and snow developed in Jilin

Today, with the construction of the “Belt and Road”, this ancient trading channel has once again rejuvenated.

In 2018, Jilin put forward the idea of ​​building a "snow and snow road", which is exactly the good recipe for the construction of the "Belt and Road" in the Northeast region. The "Ice and Snow Silk Road" excavates the cultural value of the ancient Northeast Asian Silk Road. Combining the advantages of the ice and snow industry in Jilin Province, it will become a new carrier for Jilin Province to integrate into the "Belt and Road" construction.

Over the years, Jilin, located in the gold and latitude belt of the ice and snow gold latitude, has thoroughly implemented the development concept of "ice and snow and snow is also the Jinshan Yinshan" and "white snow exchange" and "vigorously developing the cold and snow economy, Jilin must do a good job of snow articles", and actively explore the development of ice and snow. In the industrial path, the Provincial Party Committee and the Provincial Government issued the "Implementation Opinions on the Greater and strengthen the ice and snow industry" to vigorously promote the development of the ice and snow industry. By digging the ice and snow resources, the value of ice and snow is generated; clarifying industrial positioning and building a product system; strengthening project support and improving the quality of development; strengthening marketing promotion, expanding industrial impact; accelerating industrial integration and playing a guarantee role; planning industrial upgrading, promoting elements innovation and other measures , Get the results of gratifying results.

In particular, the Jilin "Snow Fair", which has been held for many years, has become an international industry event. The "developing cold and snow economy, doing a good job of snow and snow". At the same time, with the Snow Expo as the bus, Jilin Wushu Festival, Chagan Lake Winter Capture Festival, Changchun Vasa Ski Festival and other festival brands have become the "white business card" embracing the world.

As one of the "one of the three major pink and snow bases in the world", Jilin is an excellent ice and snow sports development area, and it is also the core resource area of ​​the ice and snow in Northeast Asia. The idea of ​​"Ice and Snow Silk Road" also coincides with the golden period of the development of Jilin ice and snow industry. At present, Jilin has formed a new pattern of development with ice and snow as its core. From the "3+X" ice and snow industry chain to the "4+X" modern ice and snow economic system, the market share ranks among the forefront of the country.

The integration and development of culture and tourism allowed Jilin ice and snow to get out of a development path from scratch, from small to large, and from weak to strong. And these have become the foundation and advantages of the construction and development of the "Ice and Snow Road".

With the implementation of the national ice and snow sports development plan, Jilin Province has gradually found a strong area that can exert its own advantages and take the initiative to integrate into the national development planning. Jilin's ice and snow cultural tourism industry is from scratch, from small to large, from weak to strong, becoming an important pillar of Jilin's economy.

The construction of the "Ice and Snow Silk Road" will also give the ice and snow tourism industry in Jilin Province to the cultural connotation, further promote the integration of cultural tourism, and release the huge potential of Jilin Province ice and snow culture.

Jilin Practice

"Ice and Snow Silk Road" modern development in Jilin

In the few years after the Jilin Provincial Department of Culture and Tourism proposed the concept of the construction of the "Ice and Snow Road", Jilin Cultural Tourism practitioners and scholars adopted the model of edge research, exploration, and practice. Multiple angles such as sports and cultural communication continuously enrich the connotation and extension of the "ice and snow road".

Jilin Province's conception and promotion of the "Ice and Snow Road" also incorporated into the development of the ice and snow industry. At the 3rd "Snow Expo", the "Ice Snow Silk Road" promotional video was launched, and the provincial provinces of the China Ice and Snow Tourism Promotion Alliance jointly promoted Silk Road products, and the "Ice and Snow Fair" was launched at the fourth and fifth "Snow Expo". Silk Road "Carnival. At the same time, Jilin Province also carried out a series of related theme activities, such as the painter in Northeast Asia to carry out the theme exhibition of the 100 -meter long roll theme of the ice and snow silk road; the establishment of the China Ski Resort Alliance and the Xingxue Silk Road Cup. "Humanities History" magazine collaborated to launch special issues of ice and snow silk roads. In addition, Jilin also plans to build a national -level ice and snow -the -themed museum with the provincial and cities of Tonghua.

Focusing on the development of the Jilin Ice and Snow Economy and the Ice and Snow Industry, the head of the Jilin Provincial Department of Culture and Tourism, and member of the National Committee of the Chinese People's Political Consultative Conference, Yang Anxun, submitted a proposal to the "Ice Snow Road" three times in 2019, 2021, and 2022. In 2022, the "Ice and Snow Silk Road" became a hot word for the two conferences of the country.

The holding of the Beijing Winter Olympics and the Winter Paralympic Games not only left us with material heritage such as venue facilities, but also to leave us culture and talents. The combination of resources, in the post -winter Olympics era, actively explore Jilin ice and snow to develop new kinetic energy. So how do Jilin make full use of the Winter Olympics heritage? How to keep the popularity of ice and snow travel? How to further integrate into the "Belt and Road" construction? How to build a world -class ice and snow area? "Snow Silk Road" will be a key to crack these problems.

"Ice and Snow Silk Road" can become the starting point of Jilin to build a world -class ice and snow area. Through the excavation and promotion of the "Ice and Snow Silk Road" culture, Jilin's ice and snow culture can go out, presented to the world, attract domestic and foreign tourists at home and abroad Eyes, the "double cycle" of the domestic and international markets finally allows Jilin ice and snow industry to embark on a sustainable development path.

As Yang Anxun said: "If the Winter Olympics has established a channel for the international interaction of ice and snow in my country, then the construction of‘ ice and snow road ’construction can build a comprehensive and continuous characteristic development platform and path."

"Ice and Snow Silk Road" is gradually integrated into the wave of "Belt and Road" and the world's ice and snow economy from a historical and cultural concept and a place. (Geranium horns)

Source: China Tourism News

Edit: Zhang Nan

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