Exploring the old shop | Western Regions: Fully promote "standardization" to catch meals

Pomegranate/Xinjiang Daily reporter Yu Mengfan

From the research and development of patented stoves for "standardization", fast -cutting carrot machines, to writing copywriting and shooting short videos of teaching, in the past 23 years, the Western Central Xiang Hotel has gone strong on the road of innovation. The person in charge Xiao Long Fu not only made his company more popular, but also helped hundreds of people to catch the restaurant.

Steak grasping rice is classic

"I miss your steak grabbing meals too much." At noon on July 6, the old diner Li Jianxin entered the restaurant for dining at the west of Western Regions in the port of Urumqi. The store is not big, but the business is quite popular. The types of lamb, lamb legs, steaks, chicken legs, minced meat, etc. are all available. The most popular steak grabbing rice occupies a little bit of meal.

Western Central Xiangxiang caught the restaurant. Pomegranate/Xinjiang Daily reporter Yu Jiangyan (data map)

In Xinjiang, catching rice is a food that is loved by people from all ethnic groups in Xinjiang. In 1998, Xiao Long, who had the experience of catering industry, fancy the advantage of grabbing rice, and planned to open a restaurant. After running all kinds of specialty and grasp of rice, he opened the restaurant in the port road in 1999.

The most distinctive steak in the store is that after opening the store for one year, customers constantly put forward the request of the "thin meat row" and came into being. The colorful carrots and yellow radish strips, the aroma -grained rice grains, the white onion that is melted at the entrance, is marinated with pepper, salt salt, peppercorns and other condiments for 6 hours. Slow steak stew with low heat. At the moment of entrance, the sweetness of carrots, the mellow of rice, the tender and juicy steak, the spicy and refreshing side of the side dishes, and at the same time, it is chewed, and a variety of aromas bloom on the taste buds at the same time.

Unlock standardization process

The signature characteristics are determined, and there is a stable source of customers, but the store encounters a problem.

In order to let people who came to learn to grab the rice grabbing the taste unified, a set of standardized rice grawing bags with fixed rice, vegetables, meat, and oil fixed in the store. However, the standardized formula is brought to different stores, and different changes in different pots and firepower have also undergone different changes. In the end, they have to grasp the heat by virtue of the experience of the rice grasp master.

The company applies for a patented rice grasp stove. Pomegranate/Xinjiang Daily reporter Yu Jiangyan (data map)

How to make the taste of rice is not affected by the cooker and cooking master? Xiao Longfu decided to innovate. He invested funds and found someone to develop a special pot stove that could cook standardized rice. In 2016 and 2020, he developed a special gas stove and electric cooker that can be standardized for rice grasp, and obtained it and obtained it. National Practical New Patent Certificate. Standardized formulas, processes, and stoves have broken through the problem of grasping rice. Zero -based "Xiaobai" can be learned to catch rice within 3 days according to the production manual. In addition, he also innovatively developed a fast -cut carrot machine, achieving a 5 -second -standard thick carrot bar, which greatly saved labor costs.

In June 2020, Xiao Longfu was identified as the representative inheritor of Yining's third batch of municipal intangible cultural heritage list "Xinjiang Catching Making Skills".

Frequently trial Changxin Fang can be Changxing

The stabilized shooting, the circular light used by the live broadcast, the mobile phone bracket, the draft of the full copy, and the second floor next door of the restaurant, there is a very complete live broadcast room. Here, Xiao Longfu promotes through self -created copywriting, self -timer videos, and publishing Douyin.

In 2019, Xiao Long paid the Douyin account. In the face of the camera, he would tell everyone about the method of grabbing rice production, his entrepreneurial experience, and the method of training employees. The maximum video views reached 940,000. Various comments in the video, he replied one by one. Open the draft box, "Lie" in it, there are more than 40 trial video works. He laughed: "These are not good. In fact, every step is difficult. The first time I tried to cut a video of less than 1 minute, it took almost an hour. But as long as you continue to learn and innovate, you will get more The better. "

Since 2020, more than 400 students have come to the store to learn to catch meals from Xiao Long. Most people have known him through Xiao Long's Douyin Video. Zhang Shengquan is one of them. In March of this year, Zhang Shengquan was attracted by Xiao Long's standardized production of rice on the Douyin. After learning technology, he opened a hotel on Longsheng Street, Urumqi. Less than 3 months after the opening of the new store, it reached a average daily sales volume, which made him very optimistic about future development. "The standardized training method is very easy to get started, and it also brings opportunities to those who want to start a business."

Xiao Tingyu, the daughter of Xiao Long, is 21 years old. She is going to college to follow her father's grabbing road: "Xinjiang children have deep feelings for grasping rice. People fall in love with it. "

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