Classics commented: Is "high -end water" innovation or IQ tax?

Core point: Over the years, "high -end water" launched by different businesses after "scientific concepts" has emerged endlessly. No matter what perspective we look at different types of "high -end water", we should be based on rigorous and authoritative scientific research. Propaganda and marketing is a normal market behavior, but the premise is that it cannot violate laws and regulations, and cannot violate public order, good customs and scientific common sense.

Active water, hydrogen -rich water, quantum water, alkaline water, oxygen -rich, infant water, enzyme water, staying up late water ... you sing me. Over the years, the "high -end water" launched by different merchants after the "scientific concept" packaging has emerged endlessly. Today, some have been revealed, and some are very popular. Whether the "high -end water" that goes forward is innovation or IQ tax, there is no uniform answer in the public mind.

Of course, we cannot arbitrarily preset all the "high -end water" as false propaganda products, just like we cannot naively believe that "high -end water" will definitely be beneficial to health. No matter what perspective we look at different types of "high -end water", we should be based on rigorous and authoritative scientific research. In my opinion, the current "high -end water" can be divided into two categories.

One is the "high -end water" that has been clearly proved by scientific research, such as active water, hydrogen -rich water, quantum water, alkaline water, oxygen -rich, etc. Although these "high -end water" "cowhide blows to the sky", its "concept" obviously violates scientific common sense. It is not so much ridiculous to mock consumers' scientific literacy, it is better to repeatedly challenge the bottom line of supervision. For these "pseudo -scientific water" that is completely based on lies, they must strike on punch to completely eradicate cleanliness without any soft hands. Because they not only clearly violate the relevant laws and regulations such as the protection of consumer rights and interests, advertising laws, etc., damage the legitimate rights and interests of consumers, but also disturb the market order and pollute the good atmosphere of scientific popularization.

The other is the "high -end water" that has not been confirmed or falsified by scientific research, such as infant water, enzyme water, and staying up late water. Although the concepts of these "high -end water" are not groundless, the effects they claim have not been confirmed by scientific research. More importantly, they have no exception and no national standards, but they are "talking about themselves" by merchants. Especially in the past two years, infant water welcomed by the market is even more worthy of our serious review.

You know, domestic infant formula milk powder has the most stringent national standards. Even so, many Bao Da Bao moms are not assured. The infant water known as "containing the baby's growth of trace elements" is completely lacking in standards, but many parents are enthusiastically purchased. They can only be said to be "really big." So the question is. If the baby water is actually no different from other ordinary drinking water, it is actually no different for babies. It does not matter if the baby water does not establish a standard alone, but this is suspected of false publicity and harvesting IQ tax; if the baby is said to be a baby Water is indeed an innovative product and can have special effects on babies. For the health of babies, the lack of standards may become hidden dangers. In short, if infant water does not have special effects, please say goodbye to false propaganda; if infant water has special effects, please establish standard standards as soon as possible. This is an unavoidable choice question. In the same way, "high -end water" such as enzyme water, staying up late water also has similar dilemma.

Say a few more words. In fact, promoting and marketing is a normal market behavior. Everyone "understands", but the premise is that it cannot violate laws and regulations, and cannot violate public order, good customs and scientific common sense. There are many ways to market. Jun did not see it. In the European supermarket, the cheap French brand mineral water Yiyun, through successful marketing in China, has become the "high -end water" in the minds of many people. When some domestic businesses are marketing "high -end water", why can't we innovate their ideas, rather than "strong" with science? (China Economic Net commentator Deng Hao)

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