The biggest problem with "Zhong Xuegao" may still be too cheap

Recently, the Internet celebrity ice cream "Zhong Xuegao" frequently appeared on the hot search because of the "high temperature". The reason why the public pays attention to "high temperatures" is because it involves a food safety issue, after all, food safety is greater than heaven. As the "People's Daily Review" article pointed out, "no matter how marketing, it is just an ice cream. For foods that eat into the stomach, the company is the first." The company responded to its product compliance production. I hope everyone will look at this matter with a scientific perspective. In my opinion, the response of "Zhong Xuegao" is not in line with the scientific spirit in itself. The problem of food safety can be solved by strict supervision and compliance production, and the biggest problem of "Zhong Xuegao" may still be sold too cheap.

Let's talk about the official response of "Zhong Xuegao". One of the phrases "We think that the quality of ice cream is not scientific to judge the quality of ice cream with roasted ice cream, drying ice cream or heating ice cream." This sentence seems to make sense, but it is not "scientific". Science must first respect the facts. "High temperatures" itself means that it will increase the burden on the internal organs after eating the stomach. The potential pathological hazards need to be followed up for a long time to follow the investigation and demonstration. Some Western medicines were discovered after decades after the listing of western medicines, and severe safety issues endangers public health, and this phenomenon is not a minority. "Zhong Xue Gao" is high temperature. For people's health, whether it means harmful or safe and harmless. The most scientific attitude is to doubt first, and do not make conclusions first. After all, the most valuable core concept of the scientific spirit is questioning. The process of scientific development is that after constant questioning and verification, one new conclusion continues to overthrow the old conclusion after another. In particular, it is important to note that it is okay for adults to eat, and it does not mean that children are okay. After all, children are in a special phase of physiological development, and the tolerance is not as good as adults. Since the safety issue is not suitable for conclusions, it takes some time for experts in the health field to demonstrate. The biggest problem of "Zhong Xuegao" may still be sold too cheap.

The author has no prejudice to the "Zhong Xuegao" product positioning. On the contrary, the author really hopes that "Zhong Xuegao" can become the "Hermes" in the ice cream industry. Hermes is an internationally renowned luxury brand. A major feature of luxury goods is that the price is expensive. It is not called luxury goods. Originally, luxury goods were on the high -end route. This was not wrong. Ordinary consumers questioned that the price of "Zhong Xuegao" was too expensive to make sense, and they did not force you to buy it. In the author's opinion, the positioning strategy of "Zhong Xuegao" is no problem in the generous direction. Anyway, it is to take the luxury route, and it is not necessary to marked Hermes. Of course, domestic goods must be self -improved. Who said that the right to speak in the luxury market can only be grasped in the hands of foreign brands? It is hoped that "Zhong Xuegao" can actively participate in the international market competition and be famous in the world -according to the author's market observation, there are indeed some enterprises under the banner of "going to the sea". Five slag "", is very dishonest to the public.

The author recommends that in order to better create the "Hermes" in the ice cream industry, "Zhong Xue Gao" can also be sold more expensive. The price of 66 yuan a price is still not high enough, and there is a certain gap with the "Emes" pricing standard. , Sell 99 yuan, 999 yuan, why not? It was not for the public. Ordinary consumers love to buy or not buy it. Isn't cheap brands sell well? The market is free to compete, and it has its own peace. It just needs to pay special attention: Since it is to become the "light of domestic goods", our marketing cannot engage in false marketing. "Zhong Xue Gao" once had a disgraceful brand marketing fake history, and more than once, it was also exposed by the media. False will become an obstacle on the road of "Hermès". It needs to be reflected seriously and changed the former. The review of marketing strategies needs to be paid attention to -some people say that "Zhong Xuegao" boss is how the marketing master is, in fact The boss is a person who knows marketing. What's wrong with? This should not be a reason for criticism.

Recently, the boss of "Zhong Xue Gao" in the circle of friends has been circulating on the Internet -the reason why it is suspected is because the screenshot of the circle of friends in a horse boss was falsified by the deity of the circle of friends -if it was "Zhong Xue Gao" boss Published, it is a bit lacking of temperament and awareness. This statement means that the opponent is attacking "Zhong Xuegao". Is this true, the author does not conclude, because this possibility cannot be ruled out. Are all criticisms and doubts from business opponents? Not necessarily, you can't get up to scan a large piece. It is also as mentioned in the People's Daily Comment: "For a high -end, atmospheric, and upper -grade ice cream brand, this setting is inherently topic. Bring. "

The eyes of the people are bright, and never insult the masses' IQ, right? I hope that the boss of "Zhong Xue Gao" can understand a little common sense: supervision from all walks of life is normal, public opinion supervision is also positive energy, and on the road of "Zhong Xuegao" development, more questions and supervision are not bad. Once you jump in the international market in the future, if there are such problems, stricter supervision and punishment may still be behind. In any case, I emphasize again, the author sincerely looks forward to Zhong Xue Gao's energy to become the "Hermes" in the ice cream world. Strive, Zhong Xuegao! (Author: Song Nuannun)

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