Xinjiang Qinghe County: Agricultural products "transform" group -handed two -line sales are very popular

In recent years, all counties (cities) in the Altay area of ​​Xinjiang combined with the actual situation, with the help of good geographical advantages and industrial advantages, the tourism industry has opened up the sales model of agricultural special products, helping to "transform" tourism in various fields in various fields. Tourism drives the characteristic development of agricultural products and agricultural products to help industries increase income.

Qinghe County, Altay, encourages townships (town) farmers and herdsmen to plant sea buckthorn, which not only solves the problems of scarcity and fragile ecological environment in Qinghe County, but also promote the continuous transformation and upgrading of sea buckthorn products.

From the beginning of the seabuckthorn juice, sea buckthorn pulp, seabuckthorn fruit powder, to the sea buckthorn essential oil, sea buckthorn jam, sea burst tea, sea buckthorn wine, Li Huifang, secretary Such as several Jane. "When the company was just established, it could only produce sea buckthorn juice and sea buckthorn plasma. I did not expect that the sales volume was very good after investing in the market. After these years of development, the jams, essential oils and other products we produced are more welcomed by tourists because they are easy to carry. I did not expect The little sea buckthorn has become a tourist gift, which makes people very happy. "Li Huifang said.

At present, in addition to the Huihua Times Trading Co., Ltd., Huihua Shopping Malls, Merchants and Specialty Stores in Qinghe County, you can also buy sea buckthorn products, and you can also buy it through online platforms such as Douyin. Broadening the sales channels for agricultural products.

A sunflower is popular as a daily chat, party, and drama. In 2017, Qiu Fuqiang, general manager of Xinjiang Fengjill Food Co., Ltd. aimed at this business opportunity, created the "Hey Fat Girl" brand, based on the geographical advantages and environmental advantages of local sunflowers, acquired a large number of full grains, large -scale sunflowers, and after processing Invest in the market. "Now we have more than a dozen specifications of melon seeds, including large and small bags, cans, gift boxes, etc. In addition to offline physical stores, supermarkets, local products stores, and foreign agents, consumers can also be online online Buying, gift box packaging is more popular. Many tourists are very proud of the gifts of visiting friends in the Mainland. "Qiu Fuqiang said.

Last year, the rice in the "Grave Crab Symbiosis" fields in Alida Township, Fuhai County, was successfully planted. By drying, dividing valley, and shelling, they finally presented full and crystal rice to consumers.

According to Jiang Yan, the head of Alida Township, Fuhai County, last year was the first year of the trial, and sold more than 400 tons. This sales were not expected. "This year, farmers started seedlings from April 5th, pawred seedlings on May 13, and crab seedlings were put on May 30. It is expected that there will be a good harvest." Jiang Yan said.

It is worth mentioning that Snow Mountain Crab Rice with the brand is "Five Fu Yutai" is sold in except for some physical stores in Fuhai County and some physical stores in Altai. Its goods have attracted the majority of netizens to buy screens.

Entering the Altay Gift Company of 5 Hundred Miles Style Street in Altay City, the reporter saw local specialty agricultural products such as Fuyun County Henglun Jam, Fuhai County Cold Waterfish, etc. On the shelves. Enter the store and choose your favorite gift.

It is understood that the Altay Gift Business Company was established in 2018. The main "Altay Gift" brand is mainly divided into two major series, namely the "Altai Youpi" series of cultural and creative products and the "Altai transfer" series of agricultural and sideline products. This year, the company joined the "Grand Collection" online sales platform created by the Cultural and Tourism Bureau of the Autonomous Region. Customers can place an order by themselves. Among them, the golden silk jade -made wind chimes, felt house hats, and Awell beef jerky and other local specialty products Consumers love inside and outside the country.

"I have purchased a lot of Altay local specialty agricultural products. The products in the gift box can also be matched according to customer needs." Altay Gifts "transforming agricultural and sideline products into characteristic tourism products, making people feel unique to Altay culture." Chongqing tourists Han Fei said.

In recent years, in order to gradually expand the sales channels of agricultural products and focus on solving the actual problem of the "last mile" of agricultural products into the city, counties (cities) in Altay are actively opened up "dual -line" sales channels for enterprises, that is, "sales are available online to help agricultural products on" sales "Express", open exclusive specialty stores offline, so that companies and consumers can enjoy convenient services, and help agricultural products to transform into tourism "group gifts" and upgrade.

Altay Daily All -Media Reporter Yang Weixuan Intern Reporter Zhang Nan

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