"People's Daily": Yunnan's development of "cloud tourism" brings new opportunities and strives to promote the recovery of the tourism industry

July 6th

"People's Daily" Main News

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Yunnan -Development of "Cloud Tourism" brings new opportunities and strives to promote the recovery of the tourism industry

In mid -April of each year, it is the traditional festival of ethnic minorities such as the Dai people -the splashing water festival. In previous years, folk activities such as splashing water and dragon boats attracted tourists from all over the world to appreciate the charm of local festivals.

Before this year, many tourists and related industries of Xishuangbanna Dai Autonomous Prefecture in Yunnan Province wrote to the editor of the People's Daily to express the eager expectations and demands of festivals celebration. In response, the staff of the Xishuangbanna Cultural and Tourism Bureau replied that according to the prevention and control requirements of the epidemic, this year, the "Cloud Pasting Water Pour Festival" series of activities will be held to drive the cultural tourism consumption such as shopping online.

"Clouds" splashing water carnival, "rushing", non -heritage display ... Through the live broadcast, this year, people from all over the country "not leaving the house" carnoged the water splashing section online, and the number of live broadcasts reached 130,000.

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"Hello everyone, I'm Xiaoyu! Today, we are going to the birthplace of the story of the princess of the Dai Peacock, that is, the hometown of Baoshangnu." Entering the scenic area, we took netizens to visit 13 local scenic spots, telling traditional cultural stories, and enhanced the influence of Xishuangbannawen tourism brand.

In addition to visiting the special landscape, the "rushing" activity is also the highlight of the local splashing water festival. Music, flowers, foods ... the "rushing" markets of various themes have attracted hundreds of local merchants to actively participate and rich products. The "rushing" live broadcast deeply shows the integration of folk culture and trend, and develops tourism groups and excavate online consumption potential.

Many merchants and tourists said, "Although this year cannot be too large -scale splashing festivals, some interesting small markets have been held, and the atmosphere is immediately!"

The "cloud" splashing festival under the epidemic is also a good time for the development of cultural tourism integration technology. The relevant person in charge of the Xishuangbanna Cultural Tourism Bureau said that local tourism will also continue to develop digital technology and strive to promote the recovery and healthy development of the tourism industry.

The official launch of a series of "Internet+Tourism" activities also inspired practitioners. This year, many scenic spots launched live publicity on social network platforms, successfully attracted online and offline traffic, and developed room for development.

Source: Yunnan Published

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