Wuhu, Anhui: The "Night Economy" of the ancient city releases new vitality

The flower street in Wuhu, Anhui was named after the lanterns on the street at night. Hundreds of years ago, this busy street was the place where the nightlife was bright. Today, the booming "night economy" makes the night more colorful.

"I thought it was just an antique commercial street before. I did not expect not only to have lanterns everywhere, but also non -heritage skills shops and art museums. It is especially suitable for friends to walk around. . "Yu Jiayun, 20 years old, was studying in Wuhu. Recently, she first came to Huajie, an ancient city of Wuhu, and she gained a lot of surprises.

Put on Hanfu and take pictures under the lantern; eat a bowl of Jiangnan specialty shrimp seed noodles in the old restaurant; buy a exquisite handmade sugar painting on the corner of the street; The heavy hammer squeezed out the rapeseed oil ... On the travel website, the popularity of this flower street tour at night continued to rise.

Summer is approaching, and hot weather makes people more happy to go out to leisure in the evening, and the "night economy" will heat up. The comprehensive experience of ancient architecture, fireworks, and traditional culture has merged the ancient city of night tour to become a popular form of cultural tourism consumption in many places in China.

Twilight Sihe, in the Yongquan Tourist Resort of Tongling City, Anhui Province, tourists can not only enjoy the beautiful scenery of the Jiangnan, but also exchanged a small bag of copper coins to buy more than 100 kinds of Jiangnan specialty snacks here.

"It is particularly charm to buy a copper coin, as if crossing time, and the child feels novel and interesting." After get off work on Friday, Tongling citizen Chang Pengfei came here with his family. The antique street view and the unique experience of the family make the family linger.

"Chinese consumers are increasingly loved the form of cultural heritage attributes, such as allowing them to recall the snacks and traditional craftsmanship of childhood, ancient style and ancient Jiangnan gardens." Xu Fagen, general manager of Yongquan Tourism Resort, said, To this end, the scenic area also has more than ten folklore games such as leaping pots, archery, and rolling circles, making night tour more interesting.

Beginning in June, in many places, it focuses on the economic tourism economy at night. While doing a good job of preventing and controlling the epidemic, it will promote the recovery of the tourism industry.

Anhui issued nearly 190 million yuan in Consumer Trade and Huimin Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Subsidies and theater Consumption Subsidies to guide and stimulate night consumption. The ancient city of Xi'an also launched a night travel carnival event, recommending 14 night tour routes and 20 night special cultural tourism consumption space.

"After the consumer coupon is issued, we can feel that the business has improved significantly, and the passenger flow has increased." Wu Yubin, manager of the planning department of Wuhu Ancient City, said that since this year, the Wuhu Municipal Government has issued multiple rounds of consumer coupons. In addition, the ancient city has recently held night activities such as music festivals and beer festivals to attract more citizens and tourists.

The latest data provided by the operator of the ancient city of Wuhu shows that since the May Day holiday, the passenger flow affected by the epidemic has gradually recovered, and it can increase by nearly 10%per week. The passenger flow in June this year has exceeded 400,000.

Xu Fagen believes that the booming "night economy" has played a role in promoting the cultural tourism industry chain. "With food street night market and bonfire party, many tour groups will extend the original one -day itinerary to two days, allowing tourists to stay staying For a long time, drive consumption. "

In addition to boosting the overall night consumption of the business district, the "night economy" of the ancient city also developed towards diversified. Music festivals and "non -heritage night markets" have emerged in various places. The beautiful ancient city street views and shuttle tourists have also established a unique stage for new formats such as live broadcasts.

"Heroes, please stay!" At more than 7 o'clock in the evening, in Wuhu Flower Street, the anchor in the costume and the audience on the screen of the mobile phone enthusiastically interacted, attracting many tourists to stop.

The ancient style self -media team called "Jianghu Inn" has more than 600,000 fans on social platforms. Since the end of June, they have cooperated with the ancient city of Wuhu to conduct multiple live broadcasts here. Wait.

"The ancient city of antique is very lively with our account positioning, and it is very lively to come and go, and it can also attract more live audiences." Zhou Jiaqing, the person in charge of the account.

The Ministry of Culture and Tourism proposed at a press conference on June 29 that it will seize the summer consumption season and focus on developing the night culture and tourism economy. According to data from the department, in the first quarter of 2022, China's tourism income (total tourism consumption) was 777 trillion yuan, an increase of 4.0%over the same period last year.

- END -