"Ning" gathering popularity consumer scenarios "ignite" Nanjing

Popular markets, traffic first stores, cultural and business travel, fashion sports, urban vacation ... In order to help the construction of Nanjing International Consumer Center, while better meet the diversified needs of citizens' quality consumption and characteristic consumption, recently, 2022 Nanjing special consumer scene selection selection The event revealed the first batch of 10 different styles of special consumer scenarios and awarded the merchants. In recent years, Nanjing has continued to make efforts to promote consumption with characteristics to create a new engine of consumption upgrade power, bringing a more novel and interesting consumption experience to citizens.

Popularity market urging Nanjing "Night Economy"

The night fell, the night wind on the Yangtze River in the summer was gently, and the five horses under the shogunate mountain was very lively. The open space of the Jiangbian Park is full of large and small vehicles. There are coffee, cocktails, and seafood meals in the open trunk outside, blowing out the fireworks on earth. As the head of the 10 major consumer scenes in Nanjing, the market for the five -honendrons of the Dharma Night Park in the Yangtze River has become a unique landscape for the lives of beautiful citizens and driving Nanjing's "night economy".

"As an important part of the 2022 Nanjing International Consumption Festival · It is an important part of it, our cultural market is led by the Nanjing Commercial Bureau, which has attracted a number of units such as Nanjing Fire Detachment, China Post, and Nanjing Silk Museum." According to According to the staff of Nanjing Muyan Construction and Development Co., Ltd., the five -hamu trunk cultural market organization is located in the 3A tourist scenic spot of the Muyan Binjiang Character Zone -Dharma Ancient Cave Scenic Area. Activity guarantee. "Our market ranking is the draw system. At the same time, the on -site lottery is available, and the ranking is operated according to the lottery number. The machine is a very safe and environmentally friendly trunk market. "

Changjiang Dharma Night Park Wumagu Capital Cultural Market. Photo by Yu Ping, a reporter from Xinhua Newspaper Visual Center

The trunk of the trunk participating in the market mainly focuses on the government's functional publicity department, physical stores, and experienced trunk operating experience to ensure that the product has a high value and a good atmosphere experience. "Our trunk manager is young and flexible in organization. He has high acceptance of new things, high participation in participation, and love challenges and changes." The staff of Nanjing Muyan Construction Development Co., Ltd. told reporters that the market open time is open time. It is rich in product categories every Friday to Sunday and holidays. Combining elements that young people like young people such as food, hand -made, cultural and creative, and innovation in cultural and art implantation, it has promoted the return of fireworks and the release of consumer potential in Nanjing. Essence

In the business district of the Muzi Temple in Qinhuai District, it is also crowded. In the night, the "Qinhuai Nightsman" quietly appeared. A variety of stalls like blind boxes waiting for citizens to unlock. Here you can visit the city's night's switch at will. In 2020, the Qinhuai District Commerce Bureau focuses on the characteristics of the characteristic IP of "Enjoy the Qinhuai", guiding the market entities of various markets to create a characteristic market for different themes such as cultural and creative, food, night lanes, trends, and non -heritage. The unique scenery of the market set outside the night Jinling.

Relying on the Nanjing Water Tour City, which relying on Qinhuai Night Small IP, the bold and innovative ability and scene operation capabilities showed during the epidemic, which created business upward power. By helping the brand's recovery and empowerment of brand operations, Shuiyou City is becoming dangerous into the opportunity, attracting customers and expanding consumer boundaries through scene innovation.

On June 18, the "Qinhuai Nights" -X Life Aesthetic Collection jointly created by the Qinhuai District Commercial Bureau and Xinhua Golden Eagle Media, with the concept of "Middle Ages" culture+aesthetic market, integrate the "Qinhuai Night Small" brand The market further promotes the shaping of the night economic brand of Qinhuai District and helps the commercial development of the era of epidemic. The night market is 2 weeks, and the 10 types of themes are presented. The entire platform media covers over 80, with a sales of nearly 210,000 on the first day, a daily average of more than 50,000 people, and a daily average sales of more than 100,000 yuan.

"We plan to launch a series of" Qinhuai Nights "series of activities in different themes in the future. By enjoying the Qinhuai landmarks by lighting up the night, the economic recovery of the" post -epidemic period "said to the reporter.

Innovation+traffic 100 years of brand rejuvenation

The 1913 National Small theater was located next to the official residence of the Construction of the Republic of Xuanwu District. It was named after 1913. As early as 1934, the "Gongyu Lianchao Society" was established here, which was the famous cultural and entertainment center in Nanjing at that time. Mei Lanfang had performed the classic song "Farewell My Concubine" for the disaster relief performance on this stage. The public postal exhibition is held here ... The century -old situation changes, and the stage is still "good drama." Today, this has become a public cultural tourism space loved by Nanjing citizens, a bright pearl in the Cultural Tourism Gathering Area in Changjiang Road.

The reporter learned from the 1913 National Theater staff that in order to maximize the historical characteristics, the theater continued the architectural structure a hundred years ago during the transformation from 2014 to 2016. The reconstructed stage is close to the audience seat, and the stage area is greater than the audience's seat area. During the performance, the actor's facial micro -expression is clearly visible, which brings an excellent view of the audience.

"The National Theater is an attempt to combine the industrial park and public culture. The first cultural consumption model of the" Industry+Small theater "has revitalized the small theater market operation mode." 1913 National Theater staff told reporters that they have established them that they have established it. Professional standardized operating management groups adhere to brand -based construction and market -oriented operations, and carry out comprehensive marketing and promotion of performance projects. In terms of the performance team, 1913 The National Small theater adheres to the college of Jiangsu Provincial Performing Arts Group, which is preferred by the high -quality high -quality Jiangsu Province. Business performances are currently mainly small theater dramas, involving children's dramas, cross talk performances, music performances, limb dramas, double dramas, experiments, experiments Drama, improvisation drama and other types of repertoire performances. "At present, we have held an average of hundreds of performances per year. Basically, we have achieved the" Zhou Week has boutique, Yueyue and Wonderful ". Each year watching the audience nearly 20,000 people, there are more than 100 fans WeChat groups, and they have cultivated in Nanjing. A group of solid drama audiences. "In order to create the" experimental field "of the original and innovative model of Nanjing drama and innovation, the drama festival of the Changjiang Road Small theater came into being. In 1913, the National Small theater carefully innovated the local original drama and the excellent foreign repertoires entered Nanjing. The drama enters the four major sections of the public and sounds the four major sections of Nanjing City, incubating the emerging drama power of the city. According to the staff, the original drama "Nanjing Urban Impression Trilogy" creatively named after the three familiar streets of Nanjing people such as Danfeng Street, Yangtze River Road, and Zhujiang Road. Culture and history, praise the valuable "Nanjing spirit", let the audience fall in love with Nanjing culture and Nanjing. The construction of the trilogy has been incorporated into the key project of the "Changjiang Road Cultural Tourism Gathering Zone" cultural construction key project.

After enjoying the drama in the Centennial Theater, you may wish to sit down and drink a cup of refreshing coffee with a century -old history, and reflect on the excitement of just performed. In April of this year, the Italian coffee brand, which has a history of more than 120 years, officially opened in Nanjing, La Vasa Coffee, and brought new choices to the majority of coffee enthusiasts.

A large number of "traffic first shops" sprung up in Nanjing. The picture shows the first store in Nanjing, Lavasa Coffee.

In recent years, a large number of novel and innovative "traffic first stores" have sprung up in Nanjing. "Nanjing's open and integrated commercial environment has previously attracted many brands to settle in. From 'World Literature Capital' to 'City of International Innovation', inheritance and innovation have been deeply rooted in the DNA of the city in Nanjing. It is also the coffee culture that our La Vasa coffee has adhered to for many years. "The staff of the Lavasa coffee store introduced to reporters, the first coffee, the first capsule coffee machine, the first cup of space coffee ... Lavasa coffee The long history adds legendary and freshness to the brand, coupled with the positive Italian coffee, authentic traditional Italian classic snacks and other products. With exquisite decoration style, many people in Nanjing have come to visit the store. "I saw this shop on the 'Xiaohongshu' APP. I heard that it was authentic Italian coffee. I came here on the weekend to try something new." Ms. Liu, citizen, told reporters, "Pour the fresh milk yourself into the coffee Among them, there is a sense of ritual, and the taste of latte is also pretty good. In the future, there will be a chance to unlock more products. "

"We hope not only to present the" immersive "Italian coffee experience for consumers, but also enrich the cultural consumption life of citizens, but also add new vitality to Nanjing's business development. The reporter learned that with the enhancement of the demand for diversified consumption scenarios such as quality consumption and characteristic consumption in Nanjing, driven by Nanjing's good urban business atmosphere, Nanjing's second Lavasa coffee has officially opened in early June. Essence According to statistics from the business department, in the first half of this year, a total of 63 first stores in Nanjing took root and sprouting, which has become a "new engine" that is loved by consumers and enhances the comprehensive strength of Nanjing.

Sports and leisure to build urban vacation multiple methods

The pleasant weekend time is to choose exercise and actively sit down the office of the office for a long time; or take a short trip to go away and relax the soul in the beautiful scenery? As a fashion sports consumption scene, since the opening of the street at the end of 2019, Nanyi Backstream · Gulou Waterfront Art District has taken the initiative to take the initiative to impact the epidemic. Water Marathon Classic, Jiangsu Dragon Boat Elite, National Fitness Day Football Carnival, Blue Whale · Gulou Chao Games Festival, Nanyi 520 Graduation Exhibition Carnival Fashion Show, International River Wrian Music Festival and other major activities, promote the sports industry, culture, culture, The development of a pan -ecological direction such as the art industry is "breaking", creating an immersive sports consumption scenario that integrates sports experience, sports expo, interactive social networking, Internet celebrity punching cards, and eating and drinking amusement competitions. As a new generation of consumption, contemporary young people are open and like to taste new. Sports formats, various subdivided sports equipment, intelligent fitness equipment, have become the new choice for young people for the quality of sports life, which has further stimulated the new needs of sports consumption in the neighborhood.

"Nanyi Backstreet has a good geographical location. We are playing flags in the sports field here. There are ice hockey training in the next door. There are all kinds of competitions and laughter around the square. People will consult to join in. "The person in charge of the waist flag rugby club told reporters. "At present, there are more than 50 various dragon boat races every year in the waters of the Qinhuaihe River South Arts Street. There are both urban dragon boat elite competitions composed of professional teams, group building expansion competitions for dragon boat masters, and warm parent -child dragon boat experience activities. , Build a dragon boat stage that is professional and entertainment, "said the relevant person in charge of the block.

Sitting at the beautiful scenery of the Purple Golden Mountains of 1,200 acres, with more than 70%of the forest coverage, and also embracing the three major lakes of Qinxin Lake, Yingshan Lake, and Liuyun Lake. High content ... Zijinzhuang builds a "micro vacation" tourist destination for guests.

由于疫情影响，不少消费者不能去外地旅游，紫金山庄逐步打造成“离尘不离城”的度假目的地——陆续推出帐篷天幕露营度假、房车度假、非遗面塑、画舫快艇、休闲垂钓、 Carriage patrols, children's kart, starry sky terrace tea art, starry house, water golf exercise field, etc., create an immersive micro -vacation experience for guests, and create a urban Taoyuan for "staying away from the city".

"In order to enhance the guests' check -in experience and focus on creating the night landscape of the mountains, we have added a newly added plank to Liyun Lake Linshui, Yingshan Lake Square Bridge, Colorful Lighting Plancelona, ​​Love Red and Green Lights, Qinxin Lake Walking Trail, enriching guest vacation vacation Life has formed a new micro -vacation model, so that the living experience is no longer a simple check -in. "The staff of Zijin Villa introduced.

In addition, Zijin Villa constantly breaks through traditional boarding and lodging elements, enhances leisure and vacation attributes, and actively develops various products: propose "guest room+X concept", combine carriage, wild riding, cruise, fishing, kart, non -relics, etc. with the guest rooms. On this basis, the concept of "hotel+X" is proposed to closely strengthen the linkage of cooperation units such as Monet Park Equestrian Academy, Adventure Park, Insect Museum, the Yangtze River Legend, Jinling Matrix, Hongshan Zoo, etc. The east of the city's interesting life amusement matrix group, and widely cooperated with various channels, expanded the output of online scattered passenger channels.

"In March of this year, we launched outdoor grass tents and picnic basketball baskets to provide guests with new choices for weekend leisure vacations, newly create starry -air terraces, and provide guests with good places to drink tea and drink tea. In addition, hotels have also established exclusive catering services The fan base, regularly push the villa's promotional products, actively develop the new Zhenxiang beauty and rich guests' leisure vacation new experience. "The person in charge of Zijin Villa told reporters.

Outdoor wedding banquet is a characteristic business card of Zijin Villa. At present, the hotel has successively developed and launched a variety of outdoor halls including lawn weddings, hydrophilic platform weddings, villa weddings, European carriage weddings, painting wedding weddings, western yacht weddings, afterputy, and other outdoor halls. Meet all the expectations and requirements for the wedding. It is reported that the wedding banquet sector, as one of the projects of the Zijin Villa two -wheel drive strategic plan, was 26.25 million yuan in the revenue of the wedding wedding banquet last year.

Zijin Villa builds a "micro vacation" tourist destination.

According to the Nanjing Commercial Bureau, Nanjing will build a new scene of 1,000 special consumption this year, and continue to organize the selection of characteristic consumption scenarios. New scenarios, new landmarks, new landmarks.

(Cultural Industry Weekly reporter Ji Chuantao Zhang Jian)

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