Rural practical talent leader 丨 Chen Jiangshan: Little tomatoes hit the fire red "rivers and mountains"

Biography:

Chen Jiangshan, born in 1972, member of the Communist Party of China, chairman of the Zhuangfu Fruit and Vegetable Cooperative in Longhai City, has successively won a number of honors such as Zhangzhou's labor model and the leader of rural practical talents in Fujian Province in 2021.

Entering the fruit and vegetable processing workshop of the "Longhai Zhuangfu Professional Cooperative" in Baishui Town, Longhai District, Zhangzhou City, more than 50 members are in a way to register the packaging small tomatoes in a way, and prepare to load them to large -scale chain supermarkets in Shenyang and Changchun.

Good trial good industry

The Zhuangfu Fruit and Vegetable Cooperative of Longhai City was founded by the villagers of Xiazhuang Society, Qi Fen Village, and Chen Jiangshan, a labor model in Zhangzhou, was founded at the end of 2009. The cooperatives mainly planted Xiaoxi tomatoes and bayberry.

"I planted a small tomato!" Chen Jiangshan recalled the experience of planting vegetables. At that time, a Taiwanese boss brought some small tomatoes to the breed, so he bought some seeds to make the nephew try, so that Chen Jiangshan didn't think of it. It is because of novelty, the small tomatoes planted in the first year of Zhangzhou and Xiamen were in short supply. As a result, Chen Jiangshan immediately expanded the planting area, and the planting area has been expanded year by year.

Since 2014, in order to ensure the quality of small tomatoes, the cooperative has introduced the excellent varieties of Taiwan, distributed to members to plant, and provided fertilizer and pesticides by the cooperatives. At the same time, agricultural technicians were hired The source is strict with the quality, so the product has won the favors of the trust of consumers.

Nowadays, the planting area of ​​cooperatives has increased year by year, and the planting points have expanded from the original towns such as Dongyuan, Floating Palace, Zi Ni, Haicheng and other towns, as well as nearby counties and cities in Dongyuan, Floating Palace, Zi Ni, Haicheng and other townships. The area of ​​more than 2,000 acres and the annual sales of more than 50 million yuan, which drives 310 growers to get rich.

"When I planted it myself, it was difficult to sell. In the past two years, since I cooperated with Zhuangzhuang to cooperate with Zhuangzhuang, the sales have not needed to worry, and the selling price has also improved." Member Chen Fulin sighed sincerely.

"Geographical difference" is out of the big market

"With the expansion of the planting scale, the Fujian market has not been digested with huge small tomato production." In order to solve the problem of sales, Chen Jiangshan first thought of the South Fruit North Transport. "The weather in the north is cold. Barbecue ', and there are few fruits and vegetables in the north, I conclude that the Northeast will be a good market! "

Sure enough, when Chen Jiangshan transported the small tomatoes to the northeast, the market immediately gave him a hot hug, and when he arrived in the local area, he would sell well. Because of the good quality of the product, and being honest and credible, even the large local supermarkets have ran to the market to buy goods.

In order to establish a longer -term reliable production and sales supply chain, Chen Jiangshan persuaded major supermarkets to establish long -term partnerships with cooperatives directly with cooperatives. According to incomplete statistics, the cooperatives have signed long -term supply and marketing agreements with more than 20 large -scale chain supermarkets including Northeast Land Fresh Supermarket, Biyoute Fresh Supermarket, Good Day Supermarket, Jiajiachang Supermarket, and Beijing Shouhang Supermarket.

After joining the large chain supermarket, the cooperatives are planted, uniformly transported, and uniformly sold after the harvest according to customer needs. Agricultural products are directly sent from the fields to the majority of consumers' vegetable baskets from major supermarkets through major supermarkets.

After the establishment of the above -mentioned agricultural super -cooperative business model, not only has more than 100 people who have long -term employment in the cooperative unified classification and packaging, but also, more importantly, fundamentally solved the problems of low prices and sales of agricultural products. As a result, the price and sales are win -win. Members can increase yield and income by an average of more than 3,000 yuan per mu.

Through the establishment of online sales models such as "Agricultural Super League Cooperation" with the Northeast Market, with Alibaba Digital Agriculture and Postal Post, the sales scale of Zhuangfu Fruit and Vegetable Cooperatives has gradually grown. It is expected that the output this year will reach more than 5,400 tons, and the value of goods will be worth the value. More than 50 million yuan.

The better the cooperative, the higher the expectations of the members. Chen Jiangshan deeply feels heavy responsibility. "In the next step, we are going to continue to expand the production area, strive to sign more purchase and sales contracts with more chain supermarkets, and strive to plant planting. The area expands to more than 3,000 acres, driving more members to increase their income and get rich! "

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