Food innovation must have a security boundary

Recently, some merchants have launched foods such as "soap mousse" to cause heated discussions on the Internet. Some netizens said that the appearance of the "soap mousse" borrowed the shape of soap, and it was fired with a plate similar to soap boxes. It was confusing in appearance. Children were easily confused with real soap and produced hidden safety hazards. Relevant experts said that the premise of cross -category marketing is that it cannot be misleading to consumers. If it is misleading and harmful, the merchant must bear the corresponding responsibilities according to law.

Hidden safety hazards

It can be seen on some online platforms that many netizens from all over the country check in "soap mousse". On a platform that records a lifestyle, there are more than 4,200 notes about "soap mousse", including a number of video content promoting or punching "soap mousse". While "soap mousse" became popular, the controversy also followed. Some netizens said that they were very cute: "I don't think it is soap. After reading it, I feel that I am bubbling ..." Some netizens are worried about the security issues brought by the product. Such concerns are not redundant. According to media reports, a woman in Suzhou, Jiangsu had purchased an Internet celebrity cleaner online. The packaging of this cleaner is very like orange juice, the bottle is transparent, and the fluid orange yellow. When the woman went out, the elderly at home mistakenly drank the cleaner as an orange juice, and the child was rushed to the hospital for gastric lavage. In addition, in recent years, some merchants have launched "infusion drinks" that imitate the exterior of the infusion of medical equipment; "tobacco candy" and "lipstick sugar" have also appeared around the campus. Some even have a well -known logo on the outer packaging, which also makes some parents worry.

Some experts said that the above -mentioned "Internet celebrity" products can be divided into two categories: one is to make foods such as daily necessities or tobacco products such as non -foods or tobacco products; the other is the daily life of food shape Products. These products may bring hidden safety hazards to children, which can easily confuse the boundaries of daily necessities and food and cause mistakes. It is even easy to make children develop bad habits, which is not conducive to children to form a correct cognition.

Cross -border innovation should have a bottom line

Cross -category confusion is a new phenomenon that has occurred in recent years. Some people in the industry have pointed out that the creative innovation of the food and catering industry should be encouraged, including product packaging and shape innovation, but the way of hunting for hunting is not desirable. Food packaging should be unique and considers social impact.

Chen Yinjiang, deputy secretary -general of the Consumer Rights Protection Law Research Association of the Chinese Law Society, believes that it is necessary to see the harm of this strange product itself. Confusion should be governed as a chaos, making it difficult to exaggerate publicity and marketing.

"Packing food and cleaner, medical device packaging ', can be said to have no boundaries, and it is easy to mislead consumers. For merchants, such packaging is only a gimmick, not a long -term marketing plan. From the perspective of food safety Looking at, relevant departments should use normal supervision to prevent merchants packing foods that do not meet food safety standards. "Chen Yinjiang said.

Strengthen supervision

Relevant experts said that consumers should consume rationally and do not follow the trend, and always pay attention to the safety of online red food. For the obvious safety hazards, vulgar "wipe balls", deliberately "spoof" and other challenging public order, good customs and moral bottom lines, we must not only resolutely resist, but also report to the regulatory authorities in a timely manner.

According to the relevant provisions of the Consumer Rights Protection Law of the People's Republic of China, when merchants provide product information to consumers, they should be true and comprehensive, and they must not be used for false or misunderstandings. If consumers have doubts about the goods, the merchant should make a true and clear reply.

Commodity outer packaging is part of commodity promotion. Products such as "soap mousse" are easily misleading consumers in appearance. If the product information indicated by the merchant is not clear and clear, it may constitute false publicity. If it is damaged, in accordance with the relevant provisions of the Consumer Rights Protection Law of the People's Republic of China, compensation may be required to ask merchants.

Cross -category confusion is also easy to become the "red line" of the "red line" of food safety. Food safety is both the red line and bottom line set by law and system settings, but also the lifeline of related companies. According to the relevant provisions of the "Protection Law of the People's Republic of China", protecting consumers' legitimate rights and interests is the common responsibility of the whole society. Merchants should assume corresponding social responsibilities and cannot trample on food safety "red lines" for pursuit of interests, and relevant departments should also strengthen supervision.

"Relevant departments should increase daily supervision and inspection on the problem of cross -category confusion of similar commodities. For cross -marketing issues that may be misleading consumers, they must urge merchants to rectify and implement them in time; It is necessary to investigate and deal with it according to law. "Chen Yinjiang said.

Zhu Yi, an associate professor at the Agricultural University of China, believes that the relevant laws should be detailed to solve the problems existing in real life, so that product packaging and product shape innovation does not touch the border of good social order. (Edit Li Chuang)

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