Scream@!Wulhang net red rice farmers' cold thinking after the popularity

"@“ “Teacher Dong Yuhui, you said, 'I don't have time to take you to see the white snow on Changbai Mountain, I have no time to take you to see the cooked wheat ears of the rice field in October, bent down to the back of the wise man, there is no time to bring You go to feel the clear spring in the mountains, there is no way to show you the breeze in the paddy field ... it doesn't matter, I can! "

"Thank you, it has changed many people's wrong cognitions that many people can read books, and they can be used as influencers without reading. It is you who sold knowledge to the public by the way!" By the way! "

Following the "Liu Genghong Girl", Wuchang Miyin Dong Yuhui became popular! In the live broadcast room, 640,000 people instantly grabbed all the rice led by the supplier of Wuchangyi, and the other five ordinary rice farmers shouted Dong Yuhui in the air, sending short videos to heat. Not to mention, this wave of data is really good. Many five -cooked rice net red bluntly said: There are many customers who come back, and they are all young people in the new generation. They have strong consumption power, which has raised a lot of steel filaments for their live broadcast rooms. "I was the teacher Dong, who shouted on the Internet a few days ago, and became popular. People didn't shout, but I sold 16,000 catties of rice." Wu Changmong Liu Meina said excitedly.

Then, Chinese and English can switch and pursue a hint of fun in the three seasons of three meals and four seasons, and the "culture+live broadcast" of the philosophical philosophy of life, what kind of thinking does Wuchang rice net red bring? After the heat is hot, what development plan is the next step? Please see the reporter's investigation and interview.

The firmness of the new farmers returned to the country after the 90s

Zhang Xue is a new peasant after the 90s.

With the nostalgia of his family and the beautiful vision of returning to the hometown to lead the folks to get rich together, Zhang Xue finished college in Beijing. After three years of drift, in 2015, he returned to his hometown to establish a cooperative. Selling 50 pounds, the annual sales currently reached 2,000 tons.

"As a new peasant, our appearance is not to replace anyone, but to scratch the breeze of agriculture. Even if it is unable to change, we can grow up ..."

"Some people say that I am a liar. Actually, agriculture is no longer traditional agriculture. It is the same as enterprises. Management must be refined, and division of labor must be detailed ..."

"If everyone lives the same, where is the meaning of their existence?"

"Send your own light", "There is a mud under your feet", "The Dream of the Small Rural", "Can You really lying down", "Inherit the spirit of Yuan Lao", "What to receive higher education" ... without Yangchun Baixue Every short video in Zhang Xueyin is filled with her love and happiness with her hometown. She told reporters that she wanted to let netizens understand the entrepreneurial stories of modern farmers through Wan Chang Rice.

Zhang Xue

The farmers of Zhang Xue's cooperatives admired: "There is a way for college students like Zhang Xue to make our rice and flowers sell all over the country. Thank you for the two."

Due to the shouting Dong Yuhui, he responded to "three meals and four seasons, fireworks on earth". Zhang Xue also went to Douyin popular a few days ago. Little composition, small prose, and small poems were quite powerful: "Teacher Dong Yuhui, at this moment you are broadcasting live broadcast at this moment On the other side, I was in the fields of five Changchang in the northeast; you picked up the rice with knowledge, and I bent down and picked up the hoe; you are proficient in English, but you always have farmers in your heart. The mainstay, at this moment I just want to say, if you are idle, you can come to us to catch loach. "

"What do you think of 'Dong Yuhui phenomenon'? Will you imitate this way of bringing goods?" Zhang Xue told reporters that he had just made the goods online. All short videos were made by himself. Do not copy, I think it's good to find your own live broadcast style! "

Yes! Zhang Xue does not need to imitate because she has become the best herself.

Move in the field of speculation again and again

"Although I didn't call Teacher Dong Yuhui, I understood a truth. If there are a large line of coffee and capable people to sell Wuchang rice, it is much faster than our farmers, and everyone is recognized." Liu Meina in Longfengshan Town Say.

Liu Meona is a native five -common farmers. She was born in 1984 and grew up with her parents since she was a child. Although only nine -year compulsory education was received, her language expression, strain processing and logical ability were particularly strong. "When the live broadcast was just fire, I was interested in this way of bringing goods. A good opportunity. I have no team, no operation, shooting, editing, and live broadcasts are all me. At first I thought that as long as I could sell 1/10 of my own food, I was very satisfied. "In November 2019, Liu Meina I started to do live broadcast. After studying for two months, I still felt that it was still not possible, so I went to the current celebrity live broadcast of Yiwu at the time. "Although I do n’t have to match the department store, what I need is the atmosphere and method. I have learned a lot there, where everyone's persistence and flexible atmosphere of the live broadcast and self -media infected me."

After returning home, Liu Meona insisted on doing live broadcast. From three days of selling two orders to thousands of subsequent orders, she said that the truth she realized was persistence, her thoughts, feelings, and awe of the land, and their love for rural life. And the protection and respect for the five -Chang rice brand, penetrated from all angles in the short videos, so that netizens felt the same without routine.

Liu Meina

Liu Meona admits that there are so many people in Dong Yuhui's live broadcast room. She is very very envious. On the 21st, Dong Yuhui shouted across the air, and it was popular on the same day. The broadcast volume reached 1.238 million. "The live broadcast room suddenly poured into more than 2,000 people at once. 16000 catties rice. "

Through this shouting, Liu Meona felt deeply: "Like our farmers do not invest in traffic, have no team, no operation, they can only be divided into one of the cakes." Liu Meina said that Douyin now needs professional talents, such as Speaking of operation. "We are willing to take the initiative to throw out the olive branches, and hope that the capable big coffee can see me and find me to dock."

Team and cooperation

Unlike Zhang Xue and Liu Meona's short video, Wang Jialiang, born in 1983, has his own three -person e -commerce live broadcast team.

After Wang Jialiang also watched the outside world, he resolutely chose to return to his hometown to start a business. In the reporter of the Douyin "Prince of Rice" opened by Wang Jialiang, the number of videos posted was mostly recorded in the villagers' lives. The content has been adjusted, and it is planning a short video of the content of rural nostalgia, poetry and distant, and rural guardians. "Wang Jialiang.

Wang Jialiang

Zhang Xiaona, who was born in 1988, is not the same as Wang Jialiang. A few months ago, the reporter had paid attention to her, not because of rice, but because she sincerely tells the way of life, and like her lover, with children, with her mother -in -law, food, and life ... like chasing a TV series, "I think of it I ’m shooting in the short life of the parents, attracting a little people to drive the rice.” Without the planning team, how can a person go farther? Zhang Xiaona said, "It's not unnecessary, but I don't know how to do it. I have thought about finding an influencer, but how to cooperate and contact, we are not professional, and the net red basically cooperates with the rice industry. Small quantity, in fact, really good food is in the hands of farmers. "

Zhang Xiaona

What are the plans in the long run? Zhang Xiaona said that first to be a good brand and find long -term partners, "I must be a good live platform. It is estimated that this fall will be affected by the epidemic.

Create the whole process from the field to the dining table for the rural live broadcast room

According to the relevant person in charge of Wuchang City Commercial Bureau, about 8 people with more than 1 million fans in the local area, and about 90 Internet celebrities with more than 100,000 fans, effectively driven the sales of Wuchang local agricultural special products through live broadcast, selling Wuchang rice to the whole country to the country Over the place.

Wuchang City has always regarded live e -commerce as an important measure to promote the high -quality development of the e -commerce industry. As of now, Wuchang City has organized a total of 23 free public welfare training with more than 800 trainers. In addition, actively match new sales methods and guide farmers or enterprises to develop new self -media marketing channels. At present, a village live broadcast room has been built in 9 townships and is equipped with professional live broadcast equipment for villagers for free. During the live broadcast process, special conductors can be used to cut agricultural product planting, harvesting, processing, packaging, delivery, etc. From the field to the full -scale visual sales model of the table, bringing consumers a more intuitive shopping experience.

In the past two days, Five Chang City is holding the second e -commerce live contest to actively explore the cooperation path of traditional enterprises in the city and live broadcast e -commerce, incubate a group of Internet celebrity brand products, drive a group of live e -commerce institutions, and cultivate a number of local goods talent.

In the next step, Wuchang City plans to carry out mid -to -high -level classes for live e -commerce training. In accordance with the principles of "high standards, grounding, heavy results, and characteristics", we will adopt centralized on -site training, central training and online remote training to conduct. Operational skills and ability improvement training.

Source: Heilongjiang Daily

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