Light "Hundred Cities and Thousand Ping" at that time

Author:China Electronics News Time:2022.07.06

Guangzhou Beijing Road Pedestrian Street 8K ultra -high -definition naked eye 3D display

There are 35 pilot cities in 10 provinces, more than 130 large screens, and 200 8K TV ... The reporter learned from the "Hundred Cities and Thousands" Industry Promotion Conference held in Beijing on July 5th Since the launch of the high -definition video landing promotion activity (hereinafter referred to as the "Hundred Cities and Thousands"), many regions across the country first tried and responded positively. A large number of ultra -high -clear outdoor screens and 8K TVs took the lead in completing deployment before the Beijing Winter Olympics. The live broadcast of the "Hundred Cities and Thousands of 8K Watch the Olympic Games" is successfully completed. After the practice of the CCTV Spring Festival Gala and the Beijing Winter Olympics 8K live broadcast, the "Hundred Cities and Thousands" event has become a new thing that has been widely recognized by the people. The "Hundred Cities and Thousands of Ping" activities are entering the operation and promotion stage. It will use content as king, strengthen platform construction, explore the business model according to local conditions, and continue to improve the technology and standard system. "Hundred Cities and Thousands" will eventually bloom across the country.

"Hundred Cities and Qianping" enters the operation and promotion stage

Since the implementation of the "Ultra HD Video Industry Development Action Plan (2019-2022)", the audiovisual industry has taken advantage of the ultra-high-definition as its main development direction in the three years since its release and implementation. Driven by the policy, in 2021, the overall size of my country's ultra -high -definition video exceeds 2 trillion yuan, and there have been 8 4K and 2 8K ultra -high -definition TV channels in China. , Super high -definition TV sales accounted for 71%of the total color TV sales, and the ultra -high -definition rate of products above 43 inches was close to 100%. The production capacity of the Central Radio and Television's ultra -high -definition TV show can reach 10,000 hours per year. 8K panels, coded chips, cameras, cameras, and monitors have continued to make breakthroughs. Ultra -high -definition technology has launched new scenes in the fields of industrial manufacturing, cultural education and entertainment, medical and health, security monitoring, and intelligent transportation, forming a number of typical applications.

The development of my country's ultra -high -definition video industry

In October 2021, the Ministry of Industry and Information Technology, the Ministry of Publicity of the Central Committee, the Ministry of Transport, the Ministry of Culture and Tourism, the State Radio and Television General Administration, and the Central Radio and Television Station jointly issued the "Regarding the" Hundred Cities and Thousands "Super Super Notice of HD Video Promotion Promotion ". The "Hundred Cities and Thousands" activity is to further implement the "Super high-definition video industry development action plan (2019-2022)" and "Opinions on Promoting the High-quality Development of Radio and Television and the Internet Audiovisual Industry", and vigorously promote the implementation of the "public welfare publicity platform dissemination Project "to promote the specific action of the overall strength of the new generation of information technology and cultural industries in my country.

In order to ensure the aging of the activity, in January 2022, the six departments further jointly released the "Implementation Guidelines for the" Hundred Cities and Thousands "event. Up to now, Beijing, Shanghai, Chongqing, Sichuan, Guangdong, Zhejiang, Shanxi, Anhui, Inner Mongolia, and Hebei have issued documents to carry out "Hundred Cities and Thousands" activities, with 35 pilot cities. The central radio and television station and Beijing Radio and Television have built a broadcast control platform; Beijing carried out the "8K True 'Beijing" color, the hundred screen' beautiful 'winter Olympics "activities, and established the largest city of 8K play matrix; The administrative division participates in this event; Hangzhou builds a large -screen control platform for outdoor screens to achieve "connected networking and joint control", and "the same city, the same sound, the same picture" for major publicity; The screen conducts research and statistics, and studies and construct a unified broadcast control platform.

8K big screen in front of Beijing Contemporary Mall

Looking back on the development process of the "Hundred Cities and Thousands" activities, there are difficulties and more exciting. Jiang Wenbo, a member of the Editing Conference of the Central Radio and Television Station, said that in the Spring Festival in 2021, the Central Radio and Television General Taiwan conducted a Spring Festival Gala broadcast test through the ultra -high -definition public screen. "Application and promotion of public service platforms" projects have been promoted, which has begun for ultra -high -definition TV development and the Winter Olympics 8K exhibition. Based on the project of the Ministry of Industry and Information Technology, the Central Radio and Television Station has accelerated the construction of the "Hundred Cities and Thousands" 8K "1 + N" broadcast system, ABS3 encoding system, IP distribution system and terminal and management system. Broadcast conditions. However, there are still problems in the square watching TV. To this end, the National Key Laboratory of the General Taiwan has developed a heterogeneous network audio and audio synchronous transmission system in response to this issue. By downloading the "Hundred Cities and Thousands of Portable Listening" applet, you can listen to the voice of the square 8K ultra -high -definition large -screen TV. Strongly support the promotion of "Hundred Cities and Thousands" of Beijing Winter Olympics. According to reports, this year, the technologies such as Audio Vivid 3D and HDR Vivid video will also be incorporated into the "Hundred Castle and Qianping" technology system, which will become increasingly improved.

Jiang Wenbo believes that the "Hundred Cities and Thousands" event has gone through the model exploration stage and the stage of improvement of the technical system, and enters the operation and promotion stage. "Along with June 10 this year, the State Administration of Radio and Television issued a license to the Central Radio and Television General Station to play the audiovisual program business of the hundred cities and Qianping ultra -high -definition public screens. The certificate marks the promotion of my country's' Hundred Cities and Qianping 'ultra -high -definition' large -screen promotion activities. "Jiang Wenbo said.

Multi -party linkage forms a joint force

The "Hundred Cities and Thousands of Ping" activity is in accordance with the principles of "government guidance, market operation, multi -party linkage, and acceleration development". Through the first trial, the promotion and can be promoted to drive the activities across the country. Content operation innovation, encourage industry to provide support, encourage industrial organization services. The government, investors and operators are three important roles of the "Hundred Cities and Thousands" activities. As a manager of activity, the government pays attention to the construction of safety management and publicity platforms; investors will be held by the government and enterprises. Screen operations mainly focus on income, expenses and sustainable operations.

The significance of carrying out the "Hundred Cities and Thousands" activity

In order to ensure the successful success of the 8K live broadcast demonstration activities of the Beijing Winter Olympics, Beijing was the first to build the world's largest urbanization 8K playback system, including 20 urban public space large screens and 200 8K TVs. The universities and 5 competition venues provide the public with visual enjoyment brought by high -tech. Beijing has set up an overall technical expert group to coordinate and coordinate 16 districts and related enterprises in Beijing to carry out demonstration applications in the city, and vigorously promote the guarantee work from signal production to 8K display terminals. Points and corporate four -level guarantee measures ensure the safety of the full process.

Guangdong Province guides Guangzhou, Shenzhen and other places to introduce supporting policies, establish support funds, and plan to build 22 ultra -high -definition public screens. Guangzhou has built the first large 8K naked eye 3D curved screen on Beijing Road to build a domestic first 8K LED ultra -high -definition theater screen in the Liuhua Exhibition and Trade Center to promote new vitality in old cities. Shenzhen builds the world's first 8K P2.5 ultra -high -definition outdoor screen in Futian Star River and achieves 8K CCTV Spring Festival Gala.

Chongqing Guanyin Bridge Darong City Big Screen

The industrial chain company spares no effort to promote the promotion of the "Hundred Cities and Thousands" activity. BOE's "Hundred Cities and Thousands" practice has promoted more than 300 ultra -high -definition terminals, 8K outdoor screens cover the core landmark points of more than 10 provinces across the country, naked eye 3D 8K large screen builds a new highland for outdoor media, more than 200 8K ultra -high -definition high -definition Terminal collaboration helps technology Winter Olympics enter the community. Migu 5G+8K ultra -high -definition technology Winter Olympics is the first case in China to simultaneously land in 8K ultra -high -definition videos in many cities in China. By improving the quality quality of ultra -high -definition, XR interaction and other content quality, 5G network, 8K decoding optimization, etc. The large -screen scenes such as Shang Chao Daiping and the streets along the street, creating the integration of cultural and sports tourism integrated operation ecology, helping the "Hundred Cities and Thousands" to promote it. Inspur Super High -definition provides CCTV with 4K IPTV, OTT platforms and the industry's first 8K streaming media server, providing CCTV Spring Festival Gala and Winter Olympics with ultra -high -definition outdoor large -screen live broadcast. More than 120 ultra -high -definition large screens in 34 cities provide decoding capabilities, and also provide 8K ultra -high -definition LED display screens for key places to actively promote the construction of Shandong's first 8K naked eye 3D folding screen. The batch procurement of Shangyi City has reduced display terminal investment costs. In order to solve the problem of "from source to end", 8K content production is deployed, 8K ultra -high -definition outdoor display large -screen commercial value, and 8K industry ecology. The Sichuan Super high -definition video industry alliance helped to complete the transmission of 8K/3D ultra -high -definition large -screen CCTV Spring Festival Gala and Beijing Winter Olympics in Chunxi Road and Jiuzhaigou during the Spring Festival of 2022. Recently, the Sichuan Alliance plans to promote the maintained 8K/3D ultra -high -definition large screen outdoor of the Tongwei International Center of Tianfu Avenue, and use practical actions to promote the implementation of the activities.

Shenyang Taiyuan Street Zhongxing Building Naked Eye 3D Big Screen

The World Ultra HD Video Industry Alliance has compiled a series of standards for the "Hundred Cities and Thousands" ultra-high-definition video communication system, including program broadcasting technology standards, coding-system, coding-video, decoder, outdoor large screen, transmission technical requirements Six technical standards and 2 test methods such as outdoor screens, encoders, etc. also organize five testing agencies in the "Hundred Cities and Thousands" activity implementation guidelines to discuss the detection work involved in the event, forming a standardized process of processing processes , Will choose to start the test.

All parties still need to advance solidly

Despite the efforts of many parties, the "Hundred Cities and Thousands" have made great progress, but they are still facing difficulties to be resolved. For example, in terms of construction management, the large -screen construction approval process is complicated, involving market supervision, housing urban and rural construction, urban management, ecological environment and other departments, and need to improve the cross -department coordination mechanism and simplify the outdoor large -screen construction approval process. The large -screen content is mainly promoting videos and public welfare advertisements. The quality of the high -definition video of the boutique is lacking. The construction investment is large, the return cycle is long, the business model is immature, and the market power is insufficient. It is necessary to actively explore the operating model, encourage content producers, large -screen manufacturers, and operation management teams to form a market -oriented and alliance operation, and realize a virtuous cycle of large -screen construction operations Essence

Beijing Yizhuang Great Plaza Outdoor 8K Big Screen

"The construction of" Hundred Cities and Qianping "has an important starting point -the platform of the platform. The platform can carry the needs of monitoring and management and the needs of program content arrangement. If refined operations are performed through the platform Great help. "Zhang Wengang, Secretary -General of the World Ultra HD Video Industry Alliance. Han Yafeng, deputy director of the media integration and development department of the State Administration of Radio and Television, said that the subjects at all levels of the "Hundred Cities and Thousands" activities must conscientiously implement the notification spirit and implementation guidelines issued by the six departments, and strictly implement the ideological work responsibility system. , Persist in safety as first, stable words, strictly control the guidance to ensure the safety of the broadcast content. In accordance with the "Regulations on the Management of Radio and Television Safety Broadcasting" and the requirements of radio and television network security management, we must actively and steadily do a good job of safe broadcasting and network security protection.

Ma Li, deputy director of the Department of Industry Development of the Ministry of Culture and Tourism, said that the next step will further promote the application of ultra -high -definition technology in the field , To support the application of model innovation, create and produce more high -quality culture and tourism products suitable for 4K/8K characteristics. Continue to promote innovative applications of key areas such as ultra -high -definition technology online broadcasting, digital art, immersive experience, and cultural venues, scenic districts, and public spaces, and continue to create new consumer scenarios.

Shanghai International Media Port

The implementation time of the "Hundred Cities and Thousands" activity was from October 2021 to June 2023. In order to accelerate the promotion of the "Hundred Cities and Thousand Ping" activities and achieve the goal of the event, Director Qiao Yueshan, the Department of Electronic Information Department of the Ministry of Industry and Information Technology, pointed out that In the next step, we must focus on promoting the event from four aspects. First of all, we must strengthen organizational leadership and make overall coordination. All provinces should set up an activity joint promotion group, responsible for daily organization and coordination work, and coordinate the promotion of the activities to take effect; coordinate and coordinate the approval process of newly built or transform the high -definition public screen, and accelerate the approval on the basis of standardized management; encourage localities to introduce supporting policies. Coordinate financial funds to support the research and development and content of ultra -high -definition video technology products. The second is to summarize successful experience and accelerate the promotion and application. In the first trial of promoting the implementation of the "Hundred Cities and Thousands of Ping", a lot of good practices have been produced, and many successful cases have been formed. We will summarize and promote it. The third is to accelerate platform construction and ensure content security. Encourage the construction of special broadcast control platforms in various places, and professional institutions are responsible for the safe broadcast of the broadcast control platform. The exhibition content of public large screens should comply with relevant management regulations such as socialist core values, radio and television, and online audiovisual programs. The fourth is to provide technical support and promote multiple participation. Accelerate the announcement of the "Hundred Cities and Thousands" series of standards and actively carry out evaluation; promote the participation of various types of enterprises and institutions.

Under the full -scale guidance of the six departments, with the full progress of various governments, with the support of all aspects of the industry chain, "Hundred Cities and Thousand Ping" will definitely bloom in colorful!