Ice and Snow Carnival Snow Show World Altay Create Ice and Snow Tourism Brand Summary

On June 27, the Xinjiang Uygur Autonomous Region Tourism Development Conference was held. The meeting proposed to implement the strategy of ice and snow tourism brand, explore and promote personalized high -end tourism, moderately develop ecological tourism, actively develop Silk Road tourism, and strive to make the tourism industry into a rising industry with high -quality economic development.

The ice and snow tourism economy has always been one of the main business cards created by the Altay region. In recent years, with the advantages of diversified tourism resources and uniqueness of ice and snow resources, the Altay region has actively promoted the "big tourism" brand strategy, so that the ice and snow industry has truly become a demonstration industry of "ice and snow and snowy and silver mountains."

Stalling the "Big Tour" brand of ice and snow

“南航将加大对阿勒泰机场的运力投入，打造以航空运输为基础、以'滑雪·赛事+旅游'、航空关联产业为支撑的产业体系，助力阿勒泰机场成为疆内特色旅游机场。”近日， At the Altay region's superior industrial promotion conference held in Guangzhou, China Southern Airlines and Altay reached cooperation intention to strengthen the aviation market and strengthen tourism cooperation between the two parties to promote the high -quality development of Altay's economy.

In recent years, with its superior geographical location and resource advantages, the Altai region has compiled 14 plans such as the "Altay Global Tourism Development Plan" and "Altay area ice and snow tourism development plan (2020-2035)" General Mountain, Hemuji Kiprin, Qingshan Langshan four international ski resort and wild Kaxia Snow Park, and adhered to the principle of government -led and market operations, increase investment in large enterprises at home and abroad, and pry up Investment in social capital on tourism projects, further revitalize tourism resources, enhance the value of tourism business development, and achieve infrastructure, rural environment, service quality, tourist toilet, and road traffic significantly improved.

At the same time, promoting development with activities and promoting qualitative changes with quantitative changes. The regional continuous hosted Xinjiang Winter Expo has been hosted, and cultural tourism activities such as the "Commemorative Day of Human Ski", Kanas Cultural Tourism Week, and Burjin Misty Festival will be created to create a "Kanas Ceremony" tourism performing arts brand. Lungu Lake Winter Capture "" Ancient Fur Ski "autonomous region -level intangible cultural heritage declaration and the construction of the origin museum of the human skiing place of Altay City, and set up an ancient fur ski team of more than a thousand people performed in the country. The Chinese Snow Capital's "brand is more and more loud, and tourists in Tiannan and North have come to experience and witness the wisdom of ancient human beings and the charm of non -heritage culture.

In February of this year, the Altay element was displayed at the opening ceremony of the Beijing Winter Olympics; "Altay folk handmade ski equipment" entered the Tibetan Olympic Museum and the Winter Olympics Museum. Many people know ... Altay, the "Jinshan", began to change to the "Star" town.

Disposable development and enlargement of diversified advantages

"The ski resort is in the city, not only can it slip in winter, but also the summer." On June 26, the delegation of the "Beijing Winter Olympics Champion Tianshan Xing" came to the General Ski Resort of General Mountain International Ski Resort in Altay City. Sliding on the dry snow field, Han Cong, the winner of the Beijing Winter Olympics, was very emotional.

In order to cultivate the development of the development of the ice and snow industry and create an environment for the development of the ice and snow industry, the region proposes the development ideas of "the tourism industry as the main body, affecting the first production, supporting the second production", focusing on the ice and snow service industry, and through the "National Ice and Snow Sports+New Tourism and vacation new experience experience ", Actively host various amateur and professional ice and snow competitions, and make every effort to build a number of activities related to ice and snow.

On March 12, 2021, Xinjiang and Jilin provinces and district governments signed the "Strategic Cooperation Framework Agreement of the Changbai Mountains -Altai Mountains) Ice and Snow Economy High -quality Development Test Zone, which brought new development opportunities to Altay. The two parties will jointly create a ice -snow industry gathering area that integrates competition performances, fitness and leisure, education and training, and equipment manufacturing, promote the development of Altay ice and snow industry, and cultivate new economic growth momentum.

In the Ski Resort of General Mount Altay, the construction projects such as homestays, ski apartments, ski club catering bars and commercial facilities have been completed one after another. Ski town has begun to take shape. Wang Xinhui, deputy director of the regional cultural, sports radio and television and tourism bureau, said: "Altay's ice and snow industry has huge potential. The ice and snow boom formed in the post -winter Olympics era will create huge market space for the development of ice and snow resources in the region."

Provide new kinetic energy for the development of the ice and snow industry

"The dry snow skiing class is two -day class, a single -day class and a double -day work. At present, two phases have been opened." On July 3, Li Xia, the principal of the ski school of General Mountain International Ski Resort in Altay, told reporters that although the ski resort, although the ski resort The lobby is renovating, but the children who sign up for the dry snow ski class every day are endless.

The reporter saw in the dry snow field of General Mountain International Ski Resort that many children were smooth and experienced the speed and passion. "The safety factor of the skiing of the dry snow road is very high, and the coach will perform skill display, theoretical explanation, etc." Zhou Hai, who is 7 -year -old, just signed up for the dry snow training camp, and each training is very serious.

Sports is strong in China. Since 2012, the "Opinions of the Sports Comprehensive Practice Activity of Primary and Secondary Schools" has been introduced in the region to "move" primary and secondary school students from school playgrounds to skiing and skating rinks, and set different courses for students in different ages. A snowball, skiing, skating lessons were set up, and the technique of straight curved skating, alpine skiing and off -road skiing were opened during the junior high school. Different ski experience classes gave full excavation of children's skiing potential. As of now, there are 20 autonomous regions Snow Project Schools and 22 Autonomous Region Ice Traditional Project Schools in the Altay region. In the snow season of 2021-2022, the number of people participating in ice and snow sports in the Altay region reached 200,000.

In recent years, the Altay region has explored the integration of the ice and snow industry with tourism, education, competition and other fields. The industrial chain of sports, ice and snow tourism, equipment manufacturing, and industrial services, the ice and snow economy has become an important part of the high -quality development of the regional economy. According to statistics, since 2018, there have been 78.1575 million tourists across the region, achieving tourism income of 99.57 billion yuan. Among them, 31.778 million tourists in winter have achieved tourism revenue of 27.988 billion yuan.

Altay Daily All Media Reporter Hu Junxiu/Wen Tu as an expansion piece

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