Heavy!Shanxi first awarded the Fenhe Award of the top prize of the advertising industry

The first advertising creative contest of "Blue and White Fen Wine Cup" ended

In order to fully demonstrate the status quo of the advertising industry in Shanxi Province and comprehensively improve the level of advertising creation in Shanxi Province, on July 5, 2022, at the first advertising creative contest ceremony of the "Blue and White Fen Wine Cup" held in Taiyuan The top prize of the boundary -Fenhe Award, "The World Outside" and other 5 works won the gold -level award.

This advertising creative competition is hosted by the Shanxi Provincial Advertising Association, organized by the Shanxi Provincial Advertising Association Academic Committee, and the name of Shanxi Xinghua Village Fen Winery Co., Ltd. Zhang Guohua, President of China Advertising Association, professor of Communication University of China, Zhang Xiang, deputy dean of the National Academy of Advertising, and Liu Shuangzhou, Dean of the School of Culture and Media of the Central University of Finance and Economics, sent a congratulatory video to the ceremony. Zhang Mashe, Secretary of the Party Committee of Shanxi Engineering and Technology University, attended the award ceremony and delivered a speech.

Zhang Yongjie, Assistant General Manager of Fenjiu Co., Ltd. and executive deputy general manager of Fenjiu Sales Company, stated in his speech that in this creative competition, we saw the creativity and sincerity of the creators, and also saw the higher brand artistic and higher brand artistic nature of Qinghua Fenjiu. More creative possibilities. Under the trend of digital marketing, Fenjiu and the advertising industry cooperation shows a new trend of traffic marketing. Advertising has from the pursuit of short -term exposure and development to the pursuit of "long -term ROI". Fenjiu E -commerce is also doing some user operations to explore and analyze.

This year's Fenhe Award from the solicitation work to the final award lasted three months. It was divided into three major sections: theme public welfare advertisement, annual commercial advertising and proposition advertising creative. A total of 1803 works were solicited. Behind it is the courage and creativity of the entire Shanxi advertising industry. After the rigorous selection of the judges and the final trial, 5 pieces of gold, 10 silver, 23 copper levels, and several outstanding works were finally selected.

In order to fully display the style of the Shanxi advertising industry, in addition to attracting many central and Shanxi media attention in this competition, this competition also received more than Beijing, Guangzhou, Shenzhen, Nanjing, Chengdu, Tianjin, Taiyuan, Chongqing, Shanghai, Hangzhou, etc. During the collection of the cities, during the collection of the work, the outdoor advertising screen of the landmark buildings in the above cities focused on this event.

Li Yaying, president of the Shanxi Provincial Advertising Association, said that advertising works focus on creativity, personality, quality, and spiritual connotation. Its cultural value comes from the art of corporate culture and products. Cultural spirit is highly matched. The "Fenhe Award" was named "Fenhe Award" by the noble and elegant blue and white Fen wine, which showed the ingenious quality of the competition and the volume of the brand. In the context of the domestic epidemic situation, many advertising creators still bring so many valuable works, which not only won the honor for themselves, but also contributed their own strength to the long -term development of the Shanxi advertising industry.

At this awards ceremony, the Fenhe Award of the Second Advertising Creative Competition of "Blue and White Fen Wine Cup" was officially launched. The continuation of the Fenhe Award will be a great project. At the same time, it is also cultivating and operating their own potential target consumers. At the same time, it will continue to show the industrial value, cultural power and national spirit contained in the Fenjiu brand, which will definitely have an important and far -reaching impact on promoting the prosperity of the cultural development and prosperity of Shanxi.

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