In 2022, is Tencent e -sports even more "back"?

In recent years, because of the epidemic blocking, face -to -face activities are generally affected, such as e -sports. However, judging from the invitation letter of the 2022 Global E -sports Leadership Summit I recently received, the e -sports industry is still unlimited. The 2022 Global E -sports Sports Leaders Summit and Tencent E -sports Annual Conference will be held at the Hangzhou International Expo Center from July 26th to July 27th. This is the first offline summit in the e -sports industry in 2022. In 2022, the official entry into Asia is a milestone for the industry. This year's global e -sports leader summit is also more significant to choose to be held in Hangzhou.

Judging from the invitation letter and the series of measures in recent years, Tencent E -sports is actively adjusting its position in the industry: sinking down, leaning backwards, and gradually changing from the industry's industry to today's industry partner.

Over the years, Tencent E -sports has become more and more "sinking down"

In previous years, the e -sports industry successfully moved from the niche to the public, and gradually never been recognized as non -mainstream entertainment projects, and grew into emerging sports that have been recognized by the public. According to the "2020 Global E -sports Sports Industry Development Report", Chinese e -sports users are expected to reach 400 million in 2020. Beijing, Shanghai, Chengdu, Xi'an, Hangzhou and other cities have proposed the goal of creating "e -sports capital". The "2021 China E -sports Industry Research Report" released by iResearch shows that the overall market size of China's e -sports in 2020 exceeds 145 billion yuan, and it is expected to exceed 180 billion yuan in 2021.

As a leading company with a large number of game IPs, Tencent enrolled in e -sports early, and the industry was deeply rooted in the industry. In 2010, Tencent entered the e -sports business of TGA. In December 2016, Tencent E -sports was officially established, becoming Tencent Mutual Entertainment's fourth independent business department, which is parallel to Tencent's game.

Relying on rich game IP reserves, Tencent has been standing on the front line of e -sports business. In addition to the six major professional leagues including "QQ Speed", "Crossing the Fire", "League of Legends" and "Glory of the King", the remaining 50+ games are also There are types of e -sports events, covering end games, mobile games, leisure games and other types, forming the world's richest competition system, the most e -sports users and the highest views. In addition to e -sports events, Tencent E -sports is also promoting the development of the e -sports industry from various levels such as e -sports education, e -sports technology, industrial ecology, franchise, and e -sports specifications.

It can be said that the Tencent E -sports in the early years actively organized competitions, integrating industrial resources, guiding the development of the industry, and playing the role of e -sports industrialization. However, in recent years, with the development of e -sports to a new stage, the role of Tencent E -sports has also changed in the industry. From the "Global E -sports Sports Leadership Summit", such changes can be seen.

In June 2017, Tencent E -sports made its first appearance at the annual brand conference to launch the "five -year plan" to systematically promote the industrialization of e -sports from industry standards, talent training, ecological construction, and competition operations. This time the press conference is more like the "family" of Tencent E -sports.

In the 2018 Tencent E -sports Annual Conference, a re -identity was re -identified: Global E -sports Sports Leaders Summit, and the conference also had a stronger industry color. In the Jakarta Asian Games this year, e -sports was selected as a performance project, and the Chinese e -sports team won two gold and one silver. The theme of Tencent E -sports at the summit is "e -sports sports", and its banner is clearly named to e -sports: "E -sports has become part of sports, it is already true." The development plan of the competition campaign hopes to promote the combination of Tencent's high -quality events with the city's high -quality space.

The total number of Chinese e -sports users in 2019 exceeded 350 million. In June of this year, Tencent and Hainan reached a strategic cooperation to co -build the "International E -sports Port". The unicorn of the competition is more local support and industrial partners: co -sponsored by the Hainan Provincial Tourism, Culture, Radio, Film and Television and Sports Department, Hainan Provincial Department of Industry and Information Technology, and co -organized by Tencent E -sports and Hainan Ecological Software Park Group. Ren Yuxin, the chief operator of Tencent Group, said at the summit: "At the best moment of this belonging to the Chinese e -sports, Tencent e -sports hopes to join hands with industry partners to seize the opportunities given by the times and create the golden age of Chinese e -sports!" This year On the month, Tencent E -sports became the global chief founding partner of the International E -sports Federation.

After 2019, in 2020 and 2021 Global E -sports Leaders Summit continued to land in Hainan, and under the guidance of the local government, they were co -sponsored by Tencent E -sports and Hainan Free Trade Port Ecological Software Park. Co -organized by the bureau. In -depth cooperation with Hainan and gradually getting better is a fruit of Tencent e -sports promoting the development of e -sports cities. However, the vision of Tencent E -sports is global, and during the same period, it is also helping Beijing, Shanghai, Chengdu, Hangzhou, Xi'an and other places to build an e -sports capital.

In 2022, the Global E -sports Sports Leaders' Summit moved to Hangzhou. meeting. The guidance unit is an e -sports committee of the China Audiovisual and Digital Publishing Association established in June. This is also an exclusive "competent authority" in my country's e -sports industry. In addition, the person in charge of the Eight Congress of the Asia E -sports project, a number of international sports organizations, the heads of the E -sports Association of Asian countries, and well -known e -sports players in many Asian countries will also attend the meeting. At the first exhibition of e -sports ecological industry held in the industry, more than 30 industry head brands will be unveiled. Judging from the identity of the summit guidance unit to the national official agency and joint organizers, the specifications of the summit are higher, but the sense of existence of Tencent has obviously weakened -in fact Already appearing. Grass snake gray line. The Global E -sports Sports Leader Summit is the year, and the theme, guidance/organizer every year is different. From the initial "Tencent E -sports Annual Conference" to "Global E -sports Leaders Summit and Tencent E -sports Annual Conference", from the exclusive hosted by the Tencent's family to pick up the Lianglang, to the emergence of more and more co -organizers and organizers It all reflects the changes in Tencent's "relying on" in the e -sports industry.

The identity of the global e -sports sports leader summit is just the epitome of Tencent e -sports in the industry's location. Throughout the various measures of Tencent E -sports in recent years, there are fewer and fewer people doing things. Instead, there are more and more people with a group of people. Especially after the epidemic in 2020, the situation of Tencent E -sports and industry partners became more obvious.

In 2020, Tencent E-sports and Beijing strategic cooperation jointly created the "E-sports Beijing 2020" series of activities; released franchise products and scene cooperation to explore more "e-sports X" applications, Tencent E-sports's first experience hall V-Station landed in Shanghai , The first co -branded store with TIMS Coffee is also officially opened; Joint Super Sports Education and Higher Education Press jointly published the second batch of e -sports textbooks, and also cooperated with Tsinghua University to open e -sports majors; The project will help the global e -sports standardization; the Joint CCTV discovery journey to create an e -sports documentary "E -sports in China", so that the public can better understand and recognize e -sports ...

In 2021, Tencent E -sports has become more frequent. At the 2021 summit, Tencent e -sports clearly proposed: "Tencent's willingness to work with industry partners to promote the overall strengths of the entire industry in many industries, and the time for the popularization of e -sports." The Alliance jointly released the "Convention on Education and Management" of the "Fake Fake Tournament", and also established the TGA Tencent E -Contest Federation. The four major sectors of solutions, while committed to providing professional event experience for each e -sports enthusiast, strengthen the close cooperation with ecological partners, and provide source motivation for the development of e -sports in the whole region.

The "Global E -sports Ecological Creation Plan" launched by the TGA Federation in 2021 also reflects the trend of "cooperating with third parties", such as "linking regional partners, enhanced regional competition capabilities, and joint local governments, associations, industry partners In -depth cooperation, create a unique IP of local events, promote the combination of regional e -sports events and local culture, and help the new form of local culture in the new era. "

In 2022, the "union" of Tencent E -sports was ongoing. In January, Tencent E -sports and Quanyou E -sports reached a certification cooperation to promote the development of offline events. In the same month, the "Technical Requirements for the Technical Requirements for E -Macery Computer and Mobile Terminal Hardware", which was drafted by the relevant departments of the Ministry of Industry and Information Technology and drafted by Tencent, vivo and others The alliance standards were officially released. This is the first domestic e -sports hardware technology standard.

It can be seen that in the years before the establishment of Tencent E -sports, most of the years were played by the competition, talent, technology, and standardized ecology to play the role of traction, and it was very popular. In the past two years In all aspects, they are no longer the leader or less dominant, but more combined with different roles to do things, and use social forces to promote the e -sports industry to reach a new level.

Time is here, Tencent e -sports goes down and "retreats"?

Over the years, Tencent E -sports has continued to "retreat". Judging from the information that the Global E -sports Movement Leadership Summit in 2022, the leading behavior of Tencent E -sports in the e -sports industry will only be further reduced -of course, this will be verified by the news to be disclosed.

In my opinion, Tencent e -sports actively "rely on" is a kind of follow -up:

First, this is the inevitable development of e -sports. The e -sports industry has become emerging sports. As e -sports has become more and more popular, industrialization and standardization, it will be difficult to make a difference in the power of any single organization. The combination of halls, bars, playgrounds, tide players, home furnishings, traditional sports events and other industries cannot be separated from third -party participation; Need multiple companies to participate. Therefore, today's e -sports requires multiple parties to co -build, whether it is the operation of event operation, talent training, urban ecology, industry norms, or franchise. This is also the key to any industry that can become the industry. Second, this is the inevitable of e -sports. In 2022, e -sports officially entered Asia, and the e -sports industry will end the development trend of "bottom -up". Its value will no longer be just market commercial value. The e -sports movement has become an important part of my country's cultural and sports cause. When the Asian Games compete for national glory, when it comes to the sea to spread my country's traditional culture, the official will only pay more attention to e -sports. The development of "top -down" will become the main tone of the next stage of the e -sports industry. In this context, Tencent's identity will naturally undergo subtle changes. From the guidance of this year's summit and the co -organizer, you can see this.

Third, this is the inevitable environmental change. In 2022, the Internet suffered a cold winter, and the industry encountered unprecedented difficulties. At the same time, the industry became more rational, low -key and stable. Under such a situation, Tencent, Ali, and other technology companies are walking from the stage to the scenes, drinking less, doing more, and working hard, and strive to do the industry assistants to help the industry unattainable. In such an environment, Tencent e -sports "rely on", but Tencent also attaches more importance to e -sports. Therefore, e -sports itself is an important window for the government, users, and the public.

It can be seen that the "backing" of Tencent e -sports may be a precursor to positioning. The e -sports industry has achieved today's achievements. Tencent e -sports has a military merit. The e -sports industry has developed to today's stage, and companies are inevitable. Tencent is very clear about the future. Next, there will be more likely to support the emerging sports of e -sports. Supporting national emerging sports is also part of corporate social responsibility. As many large enterprises will support our sports industry.

Written at the end:

The epidemic failed to prevent the high -speed development of the e -sports industry. Driven by the favorable factors such as formal entering Asian and official management agencies, the e -sports industry in 2022 will go to higher steps to further move towards internationalization, popularization, and industrialization. The rules of the game are changing, the industrial structure is changing, the e -sports movement is changing, and where the industry is going. What are the ways to play in the Asian Games+e -sports? Where did the e -sports industry go in the post -epidemic era? What new actions will Tencent e -sports? At the 2022 Global E -sports Leaders Summit and Tencent E -sports Annual Conference on July 26, we will see a clearer answer.

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