Yichang Digital Cultural Communication and Service Technology Empowerment Culture and Favorite the People

China News Network Hubei News July 4th

Author Gao Zhi Mao Minjie

In the context of the national demonstration zone of the construction of a public cultural service system, in order to better meet the growing spiritual and cultural needs of the masses and protect the basic cultural rights and interests of citizens, the Yichang City Museum of Art has created digital cultural museums and actively carried out digital cultural communication and services. , Build the service framework of "Online Platform+Offline Experience+Digital Resource Library", and create a "Digital Cultural Museum into Wanjia" service brand.

Digital Cultural Museum Platform of Yichang Mass Art Museum

The Digital Cultural Museum adheres to the "people -centered, demand -oriented", continuously innovate digital service methods, and carry out "shopping exhibitions", "learning talents", "too big years", "micro -party lesson" fun dragon boat games "," taste Yichang A series of digital cultural activities such as "Dragon Boat Festival Memory" send cultural resources to communities, schools, enterprises, institutions, and thousands of households. The masses can enjoy public cultural services anytime, anywhere, and can enjoy public cultural services anytime, anywhere, really get the benefits of the digital cultural museum, and enjoy the convenient and fast benefit service.

Yichang Digital Cultural Museum is composed of five parts of Yichang Public Cultural Digital Service Platform Data Center, Cultural E Home PC, Cultural E WeChat Public Account Mobile Portal, Yichang Mass Art Museum official website, and offline digital service experience. Citizens can register for various newly released cultural activities through platforms, learn various literary training courses online, watch wonderful literary performance live broadcasts, appreciate rich local literary and artistic products and non -heritage resources, and make appointments for various cultural venues. In addition, citizens have the drama or training courses they want to watch, and they can also express personal appeals or expressions through this platform. The "Cultural E Family" background will carry out distribution services based on the feedback and provide colorful cultural products. Since 2021, the database of Yichang Digital Cultural Museum has recorded a total of 2172 pieces of data, using official websites, cultural e home platforms, new media to publish information and small videos with a total of 1981 articles. Get high attention and active participation of citizens.

The epidemic in the group is unimpeded, and online gathers

Cultural E Home Video Push Content

During the May 1st period, the cultural e -family platform and the official Douyin Weibo launched online training to the citizens "learning talents with me". This series of courses cover music, art, calligraphy, photography, non -heritage and other categories. Once launched, it has been well received by citizens. , The provincial and municipal authorities have given publicity and reports; and the "online talent display activities" are launched to collect and promote the online talent works of the masses, and jointly educated Yichang TV. Published on the art museum website to collect and tweet, select some excellent works for online display, collect and display 164 various works, get the masses' active participation and high attention, with a total of 34,000 clicks; "Take you online to visit you online The exhibition "exhibition invited the exhibited artists and organizers to explain on the spot, and shared it with the public in the form of direct recording, so that citizens can also understand the creative methods of the works while watching art works, the author's creative stories, and the heart. The process, etc., make citizens feel more profoundly feel the charm of art exhibitions, and also provide local artists with a stage for showing talents. Various cultural activities online, the "33rd Children's Literature and Art Show" carried out in 2022, 2022 Yichang Dragon Boat Festival · Culture and Natural Heritage Day "non -heritage publicity and exhibition activities, 2022 Yichang non -heritage protection results show show , "Lingxiu Hubei · Four Seasons Spring Festival Gala" mass art performance, Yichang social literature and art team excellent program show, Yichang Cultural Volunteer Association "fly into ordinary people's home" Huimin performance, Yichang Cultural Museum General Branch Training Achievement Show, "We The exhibition exhibition and marketing activities of the festival and the non -heritage of the Dragon Boat Festival and the lectures on the exhibition and the "Tao and the Road: Qu Yuan's Seeking and its cultural significance" are all online live broadcast, with a total of 40,000 viewers.

Artistic popularization cloud training and autonomy

On June 22, Point Division Training Master of the Minato Singing Fa Teacher Wang Danqin in a multi -functional classroom lecture

In order to keep up with the trend of the development of the times, the culture of culture and the popularity of the entire people, the digital cultural museum platform adopted the "point teacher training" interactive method in 2022, and went online to "learn talents with me" and "non -heritage+training". Two major brand activities. "Point Teacher Training" fully considers the user's personalized needs. Once launched, it was sought after by the general public. Teacher Jin Qiang's soft pen calligraphy class training quota was completed in less than 5 minutes. Full. In order to allow more unknown people to study culture and art courses, the Municipal Group Art Museum has established "group literary network lessons", "learning talent", "cultural E classroom", "cultural recording live broadcast" on the digital cultural museum platform Here are 45 courses teaching videos such as original self -made soft and hard pen calligraphy, art, dance, vocal music, instrumental music, non -heritage, 5,000 high -quality audio videos such as traditional drama, literary history, and artistic aesthetics. Video such as literary performances, liberal arts halls, non -heritage live broadcast classes for free on -demand for unlimited citizens.

"Non -Heritage+Training" has launched a series of non -heritage public welfare training courses through the platform. The traditional handicraft characteristics of the traditional handicraft characteristics launched by the Xilin District Fairview Community Branch was launched on the "Cultural E Family" platform, and immediately attracted a large number of surrounding residents to participate. Many residents taught relatives and friends after mastering the paper -cutting skills. Time has opened the inheritance of "Following the Non -Heritage of Video"; "Great Chef Teachers to Make a Traditional Cooky of Yichang · New Year" and "Regional Specialties" series of cooking skills on the "Cultural E Family" platform during the Spring Festival of 2021 and 2022 The course, with the detailed teaching of the inheritance of the delicious traditional dishes and the Yichang local customs taken on the spot, set off a wave of learning to make traditional dishes in the circle of friends. The era of digital non -heritage links, rejuvenating new machines

Yichang Group Art Museum has established special columns such as "Qunwen.com", "Learning Talent", "Cultural E Class" and "Cultural Record Live" on the Digital Cultural Museum platform. A total of 45 courses teaching videos.

Since 2021, Yichang Digital Cultural Museum's non -heritage lines have displayed colorful and climax.

"Non -Heritage+Entertainment" 2022 Yichang Dragon Boat Festival and "Cultural and Natural Heritage Day" non -heritage publicity and display activities, the Municipal Cultural Tourism Bureau and the Municipal Anti -Heritage Center jointly launched the "Fun Dragon Boat Award Competition" mini game, which is not only popularized The non -heritage knowledge related to the Dragon Boat Festival of Quyuan's hometown, and also vividly integrated into the image of the city's IP, and used cultural and creative products as a prize, realizing the integration of literary, physical, and travel lines. Once the game was launched, it was sought after by netizens. It was only 5 days online, attracting nearly 20,000 people to participate in the game;

"Non -Heritage+Industry", Yichang Digital Cultural Museum has a column of "Yichang Non -Heritage Shopping Festival", launched 52 non -heritage projects and 162 non -height sales products. The "Yichang Non -Heritage Shopping Festival" activity has a profound influence. By falling in love with Yichang, Xinhuanet, Jingchu.com, Three Gorges Daily, Three Gorges Evening News and other media platforms to promote online promotion, online exhibition, etc. The inheritance and development of genetic process projects, while enhancing the cultural confidence and income income of non -genetic inheritance, it also allows Yichang non -heritage to enter millions of households.

Special resources are free to click on, wonderful

Cultural e Family Intangible Cultural Heritage Page

Yichang Digital Culture Museum is rich in resources. The "Cultural E Home" platform has accumulated 11,553 literary and artistic works, of which more than 5,000 resource libraries in Yichang, including Yichang Non -Heritage Resources Library, Yichang Regional Literary Work Resource Library, Yichang image photography Fine arts characteristic resource libraries and the popularity of national art. There are outstanding literary and artistic products that highlight Yichang's unique regional style and show folk customs and folk customs, such as "Knocking the Qin and Catching", "The Morning of the Years", "The Lock of the Silver Lock" Wuling in literary and artistic works created by the masses and life; non -heritage projects and inheritors' characteristic resource libraries with the essence of local traditional cultural essences; there are high -winding festivals, integrity, and considering clean government and art works.

Digital experience cultural scenes, tentacles and tentacles

Citizens participating in the experience of digital virtual host in the group art museum

Entering the lobby of the first floor of the Municipal Group Art Museum, the citizens who have concessions to the city group in the city group to learn more about the service functions of the group art museum; walk into the painting and painting classroom, multi -functional classroom, and dance classroom. Digital services such as calligraphy, virtual host, dance experience and other digital services; walk into the Fifth Floor's Anti -Heritage Hall, and through the touch screen, you can obtain the distribution of intangible cultural heritage in our city and related audio, videos, pictures, and text to achieve the protection results Human sharing; citizens who love music can also make an appointment through online venues to enter the digital recording studio to record their favorite music works and share the circle of friends.

After recent years of efforts, the Municipal Group Art Museum adheres to the goal of creating the first new media signboard of Yichang Public Culture, so that the "cultural e family" is a public cultural service brand deeply rooted in people's hearts, and the service extension and refined lieutenant general The brand effect maximizes. First, the management mechanism of public cultural service agencies is more complete, normal, and long -term, promoting further integration of public cultural resources, and significantly improved the effectiveness of public cultural services in Yichang City; second, the cultural participation channels are more convenient and efficient. The coverage meets the diversified public cultural needs of the masses, and improves the coverage rate of public cultural services in Yichang City; the third is that cultural services are closer to public opinion. The concept of behavioral civil service, "point teacher training", "point -to -watch drama", "point -to -top viewing", "point volume reading" and other services can be within reach.

Culture is the soul of the city. The nature of culture lies in the creation. In the future, the city group will continue to adhere to the people's cultural needs as the orientation. Cultural services to create a happy spiritual cultural home. (Finish)

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