Open this "Chongqing Daily" and decode Liang Ping to create a practical path for the ecological chain of the prefabricated industry!

From a plate of dishes to a game of chess

Decoding how Liang Ping builds prefabricated dishes

All -industry ecological chain

Open this "Chongqing Daily" on July 1st

Let's go to find together

"Chongqing Daily" July 1, 2022 Edition 013

On the evening of June 27, the industrial consecutive light focused on Liang Ping. The pre -made food and food admission to the western China and the "Chongqing Chongqing Taste" new product launch conference on western China was held. New products. Among them, Chongqing Zhang Duck Food Co., Ltd. (hereinafter referred to as "Zhang Duck") introduced a total of 10 new products of nitrogen lock fresh box duck, nitrogen lock fresh bag duck, nitrogen lock fresh duck by -products and vegetarian products.

The western prefabricated food cities and "Chongqing -Chongqing Taste" New product launch event site. (Data map)

A duck,

A dish came to a game of chess

Not only the old -fashioned food production enterprise is refracted

Innovation in the prefabrication of the prefabricated market for waves

It is also a traditional agricultural area to grab the "new track" of prefabricated dishes

Promote modern agriculture and food industry

The hard -working and efficient struggle for quality and efficiency

"Our goal is to build a leading western and first -class prefabricated vegetable industry base in the country, and build the capital of prefabricated vegetables in western China." The main person in charge of Liang Ping District introduced that relying on the resource elements such as Run Run, Waofeng, Meimei, Karma, and Road Changs. Advantages, next, will further improve the industrial chain, unblock the supply chain, enhance the value chain, accelerate the construction of the prefabricated industry ecology from planting, processing, cold chain to sales, and promote the high -quality development of the region in the region.

Bird's eye view of Liangxin District

From Tianci Ointment to Wo Chou thousands of miles

Continue to strengthen the raw material supply chain

"We adopt the order -style breeding model of 'base+big households', which can ensure that the raw material supply is sufficient, but also continue to drive farmers to increase their income." Zhang Hengyun, the procurement director of the Zhang Duck Factory and the head of the factory, is only located in Bajiao Village, Bajiao Village, Liangshan Street, Liangping District. The annual outlets of the ducks of Shun Shi poultry breeding cooperatives can reach 100,000.

Zhang Duck's core product is braised roast duck, which requires sufficient natural fragrant raw materials behind its annual sales.

"Our factory needs to consume more than 100 tons of fragrant raw materials such as peppercorns, peppers, ginger, etc., all of which can be purchased locally." Zhang Hengyun introduced that by directing the raw materials of direct and order -type, it can not only reduce logistics and transportation costs, but also It can ensure high quality and low price. It is reported that in 2021, it is only one of the peppercorns of halogen raw materials, and the company purchased nearly 15 tons from the Yichengfeng Pepper planting agricultural cooperatives from Liangping District.

Guests are visiting the exhibition hall of prefabricated capitals in western China.

The main materials of prefabricated vegetables are mainly agricultural, animal, poultry, and aquatic products. To develop the prefabricated vegetable industry, agriculture is the foundation. Liang Ping, known as the reputation of "Bashu Grain", is unique in this regard.

Here, Wo Ye Qianli, Beatian Wanni, the overall terrain is "Er Mountain, One Water and Seven -point Field". It is a national grain production area and national commodity and grain base. In 2021, the total output value of agriculture, forestry, animal husbandry and fishery in Liangping District reached 9.56 billion yuan. There are 90,000 acres of seasonal vegetable bases, with an annual output of about 600,000 tons; rice planting area of ​​422,500 mu, annual output of 220,000 tons of rice; 637,000 pigs per year Grapefruit 100,000 tons, 50,000 tons of bamboo shoots, fish and shrimp and crab, etc. are 20,700 tons. Rice, grapefruit, duck, bamboo, and beans "Five Soning" are even more famous in the southwest.

Visitors purchased Zhang Duck series products in the century -old duck display area.

Based on Liang Ping, radiation around. The multi -type interconnected three -dimensional traffic pattern of "Six High School, Five Railway Three Airports" makes Liang Ping have more potential in the supply of raw materials. It is reported that the 500 -kilometer radiation radius centered on Liang Ping has a rice planting area of ​​about 62 million acres and an output of about 30 million tons; the annual output of vegetables is about 60 million tons, the annual stock of pigs is about 140 million, the annual beef cattle deposit 15 million heads, poultry poultry, poultry poultry The scale of breeding is about 1.5 billion.

In recent years, Liang Ping has greatly implemented the "Millennium Liangtian" project to build high -standard farmland, vigorously promote the construction of the national agricultural science and technology park, continuously improve the level of agricultural standardization, build a highly integrated and radiant agricultural product trading market, and effectively provide high -quality quality for the development of the prefabricated vegetable industry. Raw material supply guarantee.

"Next, we will also optimize the regional layout and agricultural product structure, and vigorously implement the green agricultural production methods based on standardized breeding, moderate scale, combining breeding, and ecological cycle to consolidate the guarantee conditions of raw material bases; Food processing leading enterprises such as ducks, Qi Shuang, Yumeizi and other food processing establishment of raw materials, implement diversified operations of raw material bases, support farmers and enterprises to establish raw materials supply links mechanisms, and gradually realize the production base, professionalization, and scale of prefabricated dishes processing raw materials production materials production. And standardization. "The relevant person in charge of the Agricultural and Rural Commission of Liangping District introduced.

From rich products to food delicious and fragrant

Promote the added value of the product

In the past, rice was rice, meat was meat, and vegetables were vegetables. Today, whether it is rice, meat, or vegetables, members of these agricultural and sideline products have been given new connotations, and their worth has doubled.

Take a braised roast duck of a duck as an example. It is about 40 yuan for a breeding of about 135 days from the farm. It has been slaughtered, frozen, cold chain logistics, and processed into a 1.4 catties of braised roast duck through slaughter, frozen, cold chain logistics, and processing. The market price can reach more than 80 yuan. "The cost of deducting the main material of a braised roast duck is 40 yuan, the logistics is 1 yuan, the fragrant brine 7 yuan, the personnel processing is 8 yuan, the gross profit is about 24 yuan, and the gross profit ratio is 30%." Zhang Hengyun introduced that with the prefabricated dishes, the market became popular. Agricultural products also found a correct way to break the situation in industrial innovation and breakthroughs.

How to increase the added value of agricultural products? In fact, Liang Ping has long been explored. Zhang Duck's braised roast duck, grapefruit wine of strange food, and Yumeizi's bean -made casual foods are all confirmed.

In the production workshop of Yudu Company, workers are busy on the prefabricated production line. (Data map)

Data show that there are about 3,000 main bodys in the catering market and 300 food production enterprises in Liangping District, including 37 companies, which basically formed industrial clusters mainly based on agricultural products such as rice, bamboo, grapefruit, duck, and beans. There are 1 national leading enterprise in agricultural industrialization and 24 agricultural industrialized municipal -level leading enterprises. In 2021, the output value of food processing was 6.67 billion yuan. The prefabricated vegetable industry has begun to take shape, and the prefabricated vegetable industry park has been included in the creation list of Chongqing's characteristic industrial bases.

As one of the three leading industries of Liang Ping, food processing is also an important means for variants to produce deliciousness. From usual to exquisite, promote the foodization and industrialization of agricultural products, and improve the added value of "agriculture, rural areas, and rural areas."

In order to further support the development of the food processing industry with prefabricated dishes as the carrier, since April, Liang Ping has introduced the "Implementation Opinions on Promoting the High -quality Development of the Prefabricated Creacre Industry in Liangping District" and "Liang Ping District supports high -quality development incentive measures in the prefabricated vegetable industry (Trial) and other documents, with the "10 incentives" and the establishment of the prefabricated vegetable industry development guidance funds with a total scale of 1 billion yuan, helping enterprises to light up and accelerate development.

"The preferential policies introduced this time have strengthened our determination to develop the prefabricated vegetable industry. Through targeted research on the" 10 incentive measures ", there are 7 preferential measures we can enjoy. Application materials. "According to Liu Changren, general manager of Zhang Duck, combined with the future development plan of the enterprise, it is expected to enjoy nearly 3 million yuan of incentive funds in the construction of freezing and cold storage, cold chain logistics construction, equipment upgrade, and plant transformation.

Next, Liang Ping will take the establishment of a national high -tech zone and the national agricultural high -tech industrial demonstration zone as the starting point, improve the agricultural product processing industry system, improve the level of deep processing of agricultural products, guide enterprises to carry out technology and equipment upgrades, promote enterprises to establish automation, digitalization,, digitalization, digitalization, and Intelligent prefabricated vegetable production workshops continue to accelerate the integration of the digital economy and the prefabricated vegetable industry, build a prefabricated dishes central kitchen or centralized ingredient processing center, and stimulate the new momentum of industrial development.

From the field to the people's dining table

Fully shape the prefabricated Liang Pingwei

On June 28, the first thing Zhang Hengyun went to work was to arrange the supply.

"Yesterday the exhibition hall opened, we prepared 30,000 yuan of goods on the spot. Due to the good sales situation, we decided to prepare another 20,000 yuan of goods today." Zhang Hengyun introduced The issuance of 20 million yuan in Huimin Consumer Council has become a hot word in Chongqing. Citizen friends have visited the prefabrication hall of prefabricated capital exhibition halls in western China and purchased new prefabricated vegetables.

Seeing the "new track" of prefabricated dishes must not only fight for speed, but also test endurance.

Chongqing Liangping High -tech Industrial Development Zone

In terms of speed, Liang Ping's various food processing leading enterprises "fast horse and whip" and "fist hitting". In the past month, Qi Shuang Group has launched a new carrier pre -production series based on Sichuan cuisine; Yumeizi has developed 19 prefabricated hotpot dishes, more than 20 cold dishes prefabricated dishes series, and plums, red -roasted beef, saffron beef beef, saffron beef beef beef Wait for hot dishes prefabricated dishes; Shangkoujia has launched 11 pre -production products such as Wanzhou grilled fish, powder steamed ribs, and mountain pepper bamboo shoots ... Liang Pingwei prefabricated new products are rapidly occupying the consumer market.

"In May, our online sales exceeded 2.5 million yuan." Liu Changren introduced that next, companies will combine market demand to innovate production technology and launch a series of prefabricated products such as pork, beef, and conditioning meat.

Endurance is kinetic energy. In this regard, Liang Ping District is determined to promote the high -quality development of the prefabricated vegetable industry. Focusing on the creation of a prefabricated industry ecological chain, the supporting "three districts and nine platforms" are planned, covering product research and development, equipment upgrades, processing production, inspection and testing, packaging, packaging, packaging, packaging, packaging Manufacturing, safety supervision, cold chain logistics, e -commerce platform and other full -factor and complete industrial chain.

"Building an ecological chain is to promote the industry from grasping production to grasping chains, from grasping products to industry, from the section to grasp the system." Increase investment in investment, improve industrial support, build an industrial ecology, and strive to achieve the goal of 10 billion yuan in the output value of the entire industry chain by 2030.

Western China Prefabricated Capital Exhibition Hall

Taking the prefabricated marketing network system in the industrial ecosystem as an example, Liang Ping will integrate local e -commerce resources such as Liang Pingfeng, Liang Ping Wanshi, and other local e -commerce resources to open a prefabricated vegetable area; establish a prefabricated live marketing marketing and brand cultural promotion center; "The live broadcast room, normalized promotion Liang Ping's dishes.

"Prefabricated dishes are connected to the fields, and the tables are connected to the people's dining table to promote the development of the prefabricated vegetable industry from the circulation end." The main person in charge of the Liangping District Commercial Commission said that it will accelerate the development of e -commerce logistics and eliminate from Tiantou.To the table, from the place of origin to the sale, the space barriers from the countryside, from the rural to the city, we will fully empower the prefabricated vegetable company to run out of the "acceleration".The market takes a thick momentum and opens a new game.Based on the "one chain, three districts, and nine platforms" industry planning layout, Liang Ping takes the prefabricated vegetable industry as an important starting point.Let more high -quality Liangping prefabricated dishes fly into ordinary people's homes from prefabricated cadres in western China.

Text Source Chongqing Daily

Xiong Wei, a reporter from Rong Media Center, Liangping District, Liangping District

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Responsible for Tang Yi to review Zeng Yuhong

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